TikTok Reach And Frequency Campaigns For Brands (R&F)
Reach & Frequency (R&F) campaigns on TikTok Ads Manager are a type of ad campaign that lets you control the audience reach […]
7 TikTok Secrets You Can Learn from Big Brands and Agencies
TikTok is a unique platform offering vast potential for finding an audience and virality. However, finding success on the platform can be […]
How Gymshark Grew a £100M Business in 7 years with Influencers!
Valued at an astonishing £1 billion, Gymshark has revolutionized the fitness apparel industry in 7 years! What began as an idea in […]
Top 21 Brainstorming Techniques That Work (For Marketing Campaigns)
In the world of business, being innovative and creative is the key to staying ahead of your competition. At House of Marketers, […]
How To Boost App Downloads with TikTok Influencers – Strategies and Successful Examples
Did you know that between 2016 and 2022, the global downloads of mobile apps skyrocketed to a staggering 255 billion? In 2023, […]
TikTok Launches New Ad Insights Tool – Engaged View-through Attribution (EVTA)
TikTok has rolled out a groundbreaking measurement tool known as Engaged View-through Attribution (EVTA). According to a Search Engine Land report, the […]
How to Find Influencers & Creators for Your Next Campaign
There’s a saying, “People love to buy, but hate being sold to.” Most of us don’t like it when someone is clearly […]
46 TikTok Content Ideas for Businesses of all B2C Industries
Wondering if TikTok is the right platform for your B2C business? TikTok has stormed the world of online marketing. It’s not just […]
Can’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help
Let’s say you run a business based in Israel, Singapore or Hong Kong but you have an app or website that is […]
UGC on TikTok – Build Authentic Connections through Social Proof
How can a brand stand out in the digital crowd and build genuine connections? This is a question many of our clients […]
Influencer Marketing Trends to Watch for Success
As we navigate through 2023, one area that continues to evolve and command attention is influencer marketing. Influencer marketing is on the […]
TikTok is Piloting 15-Minute Long Videos for Selected Users
Overview: TikTok is testing a 15-minute video upload feature with select users, marking a transition towards long-form content. The move aims to […]
TikTok Launches Out-of-Phone Ad – Merging Mobile and Billboard Ads
Overview TikTok launches “Out of Phone,” a new out-of-home (OOH) ad solution, extending advertising reach to billboards, cinemas, and more. Tailored programs […]
TikTok Improves Content Moderation Amidst Global Crisis
Overview: TikTok’s enhanced content moderation efforts in response to EU regulations and during the Israel-Hamas conflict. Implementation of robust reporting mechanisms and […]
Accelerate Growth of Your AI Software with UGC Ads on TikTok
TikTok is an underutilised platform for AI software marketing. So you’ve garnered investment from a group of wealthy individuals, built your AI […]
TikTok-Disney Alliance: Celebrating Disney’s 100 Years
Overview Partnership Initiation: TikTok and Disney form a partnership to launch Disney100. Anniversary Celebration: Disney100 commemorates the 100th anniversary of The Walt […]
TikTok Bolsters Data Security with New Initiatives: A Look Inside
Overview New Data Storage Protocol: As of July 2022, all new data from U.S. users is stored in Oracle’s U.S. Cloud infrastructure. […]
Proven Strategies for Building Brand Loyalty Using User-Generated Content
In today’s media-saturated landscape, it’s not the brand with the biggest marketing budget that captures attention, but the most genuine. Brands now […]
TikTok Pioneers Initiative to Promote #MentalHealthAwareness
TikTok recently announced its initiative to promote mental health awareness in collaboration with the Rare Impact Fund. This October, TikTok is harnessing […]
TikTok Plans to Launch Ad-Free Subscription Tier
Overview For TikTok Ad-free Subscription Model TikTok is testing a monthly subscription service offering an ad-free experience to users for $4.99. This […]
34+ Actionable Tips to Market Your AI Software – Straight from TikTok Experts
The human psyche is naturally wired for curiosity. We’re driven by a need to fill gaps in our knowledge, and this desire […]
TikTok Introduces Major Updates to Ads Manager
TikTok Introduces Major Updates to Ads Manager TikTok has recently announced significant updates to its Targeting tooling in Ads Manager, refining its […]
LessMore Eatventure TikTok Game App Marketing Case Study
Every day, over 4,000 new apps launch on app stores. With so many apps launching and fighting for user’s attention, how do […]
7 Ways to Get More User-Generated-Content for Your Brand
Want to know what’s driving today’s consumer? User-generated content! Data shows that 93% of customers see user-generated content as a key factor […]
5 Proven Psychology-Driven Strategies for Successful App Marketing on TikTok
Want to know proven strategies for TikTok app marketing? At House of Marketers, we run powerful culturally-relevant campaigns for ambitious businesses seeking […]
Best Strategies to Boost Your Mobile Gaming App’s Installs
Mobile Game Marketing: Best Strategies to Boost Your Mobile Gaming App Installs Want your mobile game to stand out in a crowded […]
TikTok’s ‘Search Ads Toggle’ Allows Brands to Appear in Search Results
Quick Overview TikTok introduces the Search Ads Toggle, revolutionising how brands engage with audiences. Advertisers can now target users directly on the […]
TikTok Launches PrivacyGo Amidst Data Concerns
In a landmark move for data privacy, TikTok is piloting PrivacyGo, a groundbreaking ad-targeting tool. This development comes amidst a broader context […]
TikTok Introduced ‘Fulfilled by TikTok’ in the UK
In a Strategic E-commerce Pivot, TikTok Shop Unveils ‘Fulfilled by TikTok’ in the UK Amidst an evolving e-commerce landscape, TikTok Shop has […]
App Marketing Strategies – Using TikTok to Boost User Acquisition and Retention
As a leading TikTok marketing agency, we at House of Marketers have been at the forefront of helping businesses, both big and […]
Master TikTok Content for Brand Engagement: The Ultimate Guide
Digital marketing has been undergoing an evolution of its own. From the era of Yahoo and MSN to now Google, Youtube and […]
Creating TikToks That Convert Generation Z Audiences
Coming of age in an era of significant global upheaval and economic uncertainty, Generation Z is the most digitally literate, diverse, and […]
Ultimate TikTok Marketing Strategy Guide for 2023 (10 Steps)
It is no secret that TikTok is reshaping the marketing landscape. Although relatively new, the social media platform has already captured the […]
25 Top TikTok Crypto Influencers
The popularity of cryptocurrencies like Bitcoin shot up in the past years. For several reasons ranging from investors who believe in crypto […]
Grow Rapidly with TikTok Smart Performance Campaigns: How It Works
Are you tired of experimenting endlessly with your TikTok ads without seeing any results? Do you feel like your marketing efforts are […]
Why Home Décor & Interior Design Brands Must be on TikTok
The days of home decor and interior design brands relying solely on traditional marketing are over. If your brand’s in this niche, […]
Stop Duplicate Content go Viral with the TikTok Algorithm
What is the TikTok algorithm, and how do you overcome it to success on TikTok? Have you ever asked yourself this question? […]
Repurposing UGC – Get the Most of UGC
Repurposing UGC is a great way to increase a brand’s or product’s visibility. It is a great move towards building brand trust […]
What are TikTok Spark Ads? Examples and Guide for Beginners
In the dynamic landscape of social media, TikTok has rapidly gained traction as a platform that offers a fresh and engaging approach […]
How AI Companies Can Rapidly Grow on TikTok in Just Weeks
If the 90s were defined by the dot-com boom, the 2020s are shaping up to become the era of AI. With the […]
How to Test Pixel Events on Shopify Stores in Minutes (TikTok & Facebook)
Pixels are a powerful tool that helps you track conversions and optimise your ad campaigns on TikTok, Facebook, and Instagram. But if […]
69 TikTok Usage Stats and TikTok Statistics in 2023
Are you curious to learn more about the ever-growing popularity of TikTok? Do you want to gain a deeper understanding of the […]
How to Turn Your Staff into Top-Performing TikTok Creators
While some businesses have strict rules discouraging their staff from referencing their workplace on TikTok and other social media, many actively encourage […]
7 Best TikTok Ads in 2023 so Far
TikTok’s Top Ads and Trend Insights Library allows businesses and marketers to easily track and access the best TikTok ads in 2023 […]
27 Best Ever TikTok Dance Challenges and Trends!
One of the hottest trends on social media over the last few years has been a succession of TikTok dance challenges. From […]
2023 TikTok Shopping Ads – Everything You Must Know!
Have you heard the news? TikTok is shaking up the eCommerce marketing game with its brand-new feature – TikTok Shopping Ads. Want […]
TikTok Focused View Ad Campaign Objective – New Feature
To keep up with its promises of elusive reality and unmatched authenticity, TikTok regularly updates its products and services. Notwithstanding, the rate […]
28 Top TikTok Tips – Data-Driven Insights For Brands in 2023
TikTok is more than just the ultimate procrastination tool for teens. It’s also a powerful platform for marketers looking to promote their […]
TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]
New TikTok Cookies Update for 2023
As we go through 2023, it’s time to start thinking about the future of cookies and their role in campaign optimization and […]
Why UGC Content Is A Game Changer (& How To Use It)
UGC content is transforming the way brands communicate with their customers. Thanks to UGC, customers can take ownership of their product experience, […]
What is UGC marketing? All You Need to Know
If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]
How TikTokers Changed the USA Stock Market – Nancy Pelosi Stock Buys
TikTok exploded in popularity over the past few years. Of course, the pandemic and the resulting government restrictions on movement partly facilitated […]
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
12 TikTok Tactics That Will Blow Your Mind PDF Download the full PDF here. This PDF includes 12 (not just 7) TikTok […]
The 2023 UGC Marketing 9-Step Guide for Driving Sales
From 2010 onwards influencer marketing began to explode. Marketers increasingly began turning to influencers to promote their products and services, often enjoying […]
How TikTok turns Business Owners and Founders into Millionaire Entrepreneurs
Who wants to be a millionaire? All of us, probably. But most small business owners and startup founders probably hope that one […]
7 Top User Generated Content Examples For Brands
There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way […]
TikTok Bidding Update – What Does it Mean for Marketers?
Marketers and advertisers are always looking for new ways to reach their target audiences. With the recent TikTok bidding update, the platform’s […]
Kim Kardashian charged by SEC for Crypto Ad Disclosure Issues
Kim Kardashian Ad Disclosure Penalty News The global influencer, model and reality superstar, Kim Kardashian has agreed to settle a $1.26 million […]
Instagram Reels vs TikTok Ads – The Complete Comparison
TikTok might be the fastest growing video sharing app on the planet, but Instagram is still going strong in the social media […]