TikTok Focused View Ad Campaign Objective – New Feature
To keep up with its promises of elusive reality and unmatched authenticity, TikTok regularly updates its products and services. Notwithstanding, the rate […]
28 Top TikTok Tips – Data-Driven Insights For Brands in 2023
TikTok is more than just the ultimate procrastination tool for teens. It’s also a powerful platform for marketers looking to promote their […]
TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]
New TikTok Cookies Update for 2023
As we go through 2023, it’s time to start thinking about the future of cookies and their role in campaign optimization and […]
Why UGC Content Is A Game Changer (& How To Use It)
UGC content is transforming the way brands communicate with their customers. Thanks to UGC, customers can take ownership of their product experience, […]
What is UGC marketing? All You Need to Know
If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]
How TikTokers Changed the USA Stock Market – Nancy Pelosi Stock Buys
TikTok exploded in popularity over the past few years. Of course, the pandemic and the resulting government restrictions on movement partly facilitated […]
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
You have a fantastic product. Your team has poured their heart and soul into developing a brand persona that is unique, engaging, […]
The 2023 UGC Marketing 9-Step Guide for Driving Sales
From 2010 onwards influencer marketing began to explode. Marketers increasingly began turning to influencers to promote their products and services, often enjoying […]
How TikTok turns Business Owners and Founders into Millionaire Entrepreneurs
Who wants to be a millionaire? All of us, probably. But most small business owners and startup founders probably hope that one […]
7 Top User Generated Content Examples For Brands
There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way […]
Can’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help
Let’s say you run a business based in Hong Kong but you have a app or website that is ideally suited (or […]
TikTok Bidding Update – What Does it Mean for Marketers?
Marketers and advertisers are always looking for new ways to reach their target audiences. With the recent TikTok bidding update, the platform’s […]
Kim Kardashian charged by SEC for Crypto Ad Disclosure Issues
Kim Kardashian Ad Disclosure Penalty News The global influencer, model and reality superstar, Kim Kardashian has agreed to settle a $1.26 million […]
Instagram Reels vs TikTok Ads – The Complete Comparison
TikTok might be the fastest growing video sharing app on the planet, but Instagram is still going strong in the social media […]
Growth of TikTok – The No.1 News Source For Teenagers In 2023
In recent years, social media has had a profound impact on the way people consume news. Twenty years ago, most people would […]
What A Top TikTok Advertising Agency Does And The Benefits
As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]
About the TikTok Leadership Team – CEO, COO and more
Everyone knows who founded Facebook Mark Zuckerbeg) and most people can name the CEO of Tesla Motors. But can you name the […]
TikTok Update: New Accessibility and Translation Tools Added
TikTok is currently rolling out a new accessibility feature – Translation Tools. The rollout, which kicked off late last month, seeks to […]
Top 10 Highest Paid TikTok Stars in 2022
In this post, we delve into the Top 10 highest-paid TikTok stars who make great content on the app a reality. How […]
How to Use Music in TikTok Ads. New Data-Backed Study by TikTok
How is TikTok changing in 2022? Does music matter when it comes to TikTok marketing? The TikTok platform has grown and expanded […]
Advertising On TikTok Costs (With Metrics Per Campaign Type)
There’s no such thing as a free lunch, and that can be applied to social media marketing. Advertising on TikTok is no […]
Advertising On TikTok – Top UK and USA TikTok Brand Examples
TikTok has taken the social media world by storm. The short-form, video-sharing app has become a global phenomenon with users spending an […]
Retarget Your TikTok Followers With The New Custom Audience Feature
TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]
TikTok Attribution Manager — All You Need to Know
In an email sent directly to the House of Marketers team, TikTok announced that they will be switching to a self-attribution model […]
NEW TikTok Story Selection Feature for Boosting Engagement (HoM)
Ready to learn about an exciting new feature that will help advertisers majorly boost audience engagement on TikTok? Staying updated on TikTok’s […]
Creating TikTok Content That Converts Older Demographics
By now, everyone knows that Gen Z loves TikTok. But that doesn’t mean the app is only for young people. In fact, […]
Creating TikToks That Convert Generation Z Audiences
Gen Z is coming of age in a time of global disruption and economic uncertainty. They are the most diverse, connected, and […]
What Are Spark Ads On TikTok? Here’s Why They Are Better!
TikTok — it’s a platform that never stops evolving. And luckily for brands and marketers, one of the key priorities in the […]
TikTok partners Hootsuite and Sprinklr to Improve User Reachability
In a new set of partnerships, TikTok partners with business tech and content marketing giants, Hootsuite and Sprinklr to make the TikTok […]
TikTok Partners Nielsen to Create TikTok Marketing Insights Report
TikTok has helped businesses of all kinds through their relief and back-to-business programs. They are providing financial and technical support to thousands […]
TikTok’s Royalty-Free Music Library for Ad Content (600K+ songs)
With nearly every TikTok video containing music, often contemporary popular songs you’d stream or hear on the radio, you might easily believe […]
23 Top UK TikTok Creators for your Next Marketing Campaign
The world of Influencer marketing is stronger than ever. Marketers and sales teams have fully embraced the marketing methodology for a number […]
12 TikTok Fashion Influencers For Your Next Campaign
Fashion influencers have been a mainstay of the internet ever since the invention of social media. When TikTok arrived on the scene, […]
The Current TikTok Engagement Rate For Brands & Influencers
It’s common knowledge in marketing circles that TikTok has been the fastest growing social media channel for a while now. And there’s […]
6 TikTok Marketing Campaigns By A Top UK TikTok Agency
Unless you’ve been living under a rock, you’ve heard about how insanely popular TikTok has become. The short-form video sharing platform took […]
Why Elon Musk’s Twitter Takeover Is Great For TikTok
If you’ve been following the news at all recently you’ve probably seen all the buzz surrounding Elon Musk planning to purchase Twitter […]
Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok
Understanding how people shop across generations is vital when running any online campaign. As a matter of fact, knowing your consumer’s behaviour, […]
TikTok Reach And Frequency Campaigns For Brands (R&F)
In 2022, TikTok’s average rate of engagement jumped to 5.95%, which is more than 5 times that of Facebook, Twitter, and its […]
Ultimate TikTok Marketing Strategy Guide for 2022 (10 Steps)
If you’ve decided to market your brand on TikTok, you’ve made a wise choice. TikTok is one of the most popular social […]
New TikTok Watch History Feature That Helps Find Lost Videos
Are you a TikTok enthusiast? You probably have come across an exciting video or meme on your TikTok ‘For You’ feed, that […]
13 Small Business TikTok Marketing Strategies To Increase App Installs
If you’re a small business, there’s a good chance you’re looking for creative ways to get your app installed. TikTok can be […]
7 Best TikTok Ads of 2022 (and 2023) So Far
We’re in 2023 now, and we’ve decided to look at some of the best TikTok ads across 2022 and 2023. With over […]
How To Increase iOS Downloads & Android App Installs With TikTok
Phil Nickinsin, the Editor of Android Central said, “Your mobile device has quickly become the easiest portal into your digital self.” There […]
Which Countries Use TikTok The Most? TikTok User Data For 2023
TikTok has exceptionally gained popularity since its launch several years ago. Specifically, the app has seen exponential growth over the past two […]
40 TikTok Business Ideas That Will Grow Your Brand, Today
Every TikTok business idea is not always going to be successful. Every piece of content is not going to make noise and […]
The 9 Best App Install TikTok Campaigns of 2022 and 2023
TikTokers form the most engaged social media users online. The majority of TikTokers fall into the younger millennial and generation Z tech-savvy […]
The Best TikTok Paid Ads Guide for Beginners
Our TikTok Paids Ads Agency team has decided to release a TikTok ads guide for beginners looking to master TikTok ads. […]
Top 21 App Marketing Agencies for Growing App Installs in 2022
How do you market an app? Are you thinking of hiring an app marketing agency? You have come to the right place. […]
Top 21 Brainstorming Techniques That Work (For Marketing Campaigns)
As a marketer, it’s your job to come up with the plan and execute successful marketing campaigns for your company or your […]
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Top 14 TikTok Influencer Agencies for 2022 [Market-leading on TikTok]
Some brands go for the DIY option in influencer selection. Yet, some find the entire process of discovering and managing effective influencers […]
46 TikTok Content Ideas for Businesses of all B2C Industries
TikTok has become a juggernaut in the online marketing space, as it proves to be the best way to engage with your […]
Top 13 Finance and Fintech Marketing Agencies in Europe/USA
Fintech is one of the fastest-growing industries in the world. But while there might be a lot of finance and fintech companies […]
Top 17 TikTok Ads Agencies for Your 2022 TikTok Campaigns
If you’re running a digital marketing campaign and you haven’t dived into TikTok yet, you’re missing out. TikTok isn’t a trend that’s […]
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TikTok – The Best Way to Market an App [App Promotion Strategy]
With 230 billion apps downloaded globally in 2021, the app market is becoming increasingly competitive every year. When you combine figures from […]
17 Best Brands on TikTok (Examples): 2023 Content Strategy Inspiration
TikTok marketing has rapidly become the hotspot for social media marketing. Since its rise to prominence in 2020, brands have been experimenting […]
How To Boost App Downloads with TikTok Influencers in 2022
Between 2016 and 2020, the number of mobile apps downloaded globally hit a colossal 218 billion. The industry is now worth over […]
How Bumble Uplifted App Installs By 5X with TikTok Marketing
Bumble TikTok Marketing Strategy Revealed For some, TikTok is a place to catch those new connections, meet new friends and develop and […]
How Our TikTok Finance Influencer Agency Builds Brand Communities
TikTok Offers Customer Acquisition Opportunities for Financial Brands Current trends show that Gen Z internet users actively seek financial advice online. Financial […]
How TikTok Crypto Adoption Impacts Brands and Creators
The future of the world is changing. Cryptocurrency and blockchain are taking over. And that includes the world of advertising. It’s also […]