![47 TikTok Statistics + Facts You Need to Know [Updated 2025]](https://www.houseofmarketers.com/wp-content/uploads/2025/01/onsite-update-important-tiktok-user-revenue-stats-featured.png)
47 TikTok Statistics + Facts You Need to Know [Updated 2025]
TikTok has firmly established itself as a key player in the marketing world, rapidly evolving from a burgeoning social network into a […]
Influencer Marketing for SaaS: Best Practices and Strategies for 2025
Gone are the days when SaaS companies solely relied on traditional advertising methods. The rise of social media has propelled influencer marketing […]
TikTok Gets a Second Life: President Trump Halts Ban For 75 Days
Overview TikTok’s U.S. ban lasted 20 hours before President-elect Trump intervened, partially restoring the app’s functionality for existing users while leaving its […]
TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead
Overview TikTok’s released a 2025 emerging trends report that is a comprehensive guide for brands to adapt to evolving consumer behaviors and […]
What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead
Article Overview U.S. TikTok ban could disrupt brand strategies and ROI Strategies for creators and brands after confirmed US TikTok ban. House […]
Influencer Marketing for Small Businesses: Guide for 2025
Are you a small business looking to try out influencer marketing in 2025? House of Marketers is an Influencer marketing agency and […]
US TikTok Ban – Supreme Court, President Trump, Brands and Creators
Quick summary of the potential TikTok US ban As the January 19, 2025 deadline approaches, the future of TikTok in the United […]
![Ultimate TikTok Marketing Strategy Guide (10 Steps) [Updated: 2025]](https://www.houseofmarketers.com/wp-content/uploads/2023/07/Ultimate-TikTok-Marketing-Strategy-Guide.png)
Ultimate TikTok Marketing Strategy Guide (10 Steps) [Updated: 2025]
It is no secret that TikTok is reshaping the marketing landscape. The social media platform has already captured the attention of over […]
![15+ Social Media Marketing Predictions in 2025 [Infographic]](https://www.houseofmarketers.com/wp-content/uploads/2025/01/Featured-Img.png)
15+ Social Media Marketing Predictions in 2025 [Infographic]
A Snapshot of Social Media Predictions in 2025 In 2025, social media is thriving with new tools and features. Yet audiences are […]
House of Marketers Launches New Office in Seoul, South Korea
House of Marketers To Launch New Office in Seoul to Empower Korean Brands for Global Social Success Seoul, South Korea – 9th, […]
TikTok’s Impact on E-Commerce: Emerging Trends and a Clouded Future
Overview TikTok and Ipsos released a report about TikTok’s impact on E-Commerce Key Themes include TikTok’s discovery-driven algorithm, emphasis on the advantages […]
![6 Mobile App Marketing Trends in 2025 [Agency Insights]](https://www.houseofmarketers.com/wp-content/uploads/2024/04/App-Marketing-Trends.png)
6 Mobile App Marketing Trends in 2025 [Agency Insights]
This year, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more […]
10 Must-Try Strategies for Subscription Brands in 2025
The subscription business model is booming—and it’s easy to see why. By 2025, the global subscription e-commerce market is expected to hit […]
Access Fastest CPM Calculator: What is CPM? Calculate & Understand CPM
In the marketing funnel, CPM campaigns sit at the top, where the focus is on capturing attention and generating awareness. CPM serves […]
How TirTir Used TikTok to Achieve Viral Success: K-Beauty Case Study
Crafting a campaign that garners 117.2 million total views is no small feat. But that is exactly what K-beauty brand TirTir accomplished […]
TikTok Shop Introduces New Powerful Tools to Help Sellers
Overview TikTok Shop introduces a suite of innovative tools designed to help creators balance creativity with compliance while adhering to platform policies. […]
Inside TikTok 2024: A Report on Trends, Music, and Global Impact
Overview TikTok shares its Year on TikTok 2024 report, celebrating the trends, creators, and moments that shaped the platform this year. Highlights […]
TikTok Introduces New Safety Innovations for European Users
Overview TikTok unveils updates to enhance user safety, security, and community support for its European users. Introduction of Project Clover to ensure […]
![Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]](https://www.houseofmarketers.com/wp-content/uploads/2024/11/Featured-img-5.png)
Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]
When influencer marketing is done right, it becomes more than just product promotion—it’s about creating memorable moments that audiences genuinely connect with. […]
TikTok Ad Strategy: A Beginner’s Guide to Get Started with TikTok’s Ads
TikTok has redefined how brands connect with audiences, but succeeding on this platform requires more than just creativity—it demands strategy. As a […]
TikTok Introduces AI-Powered Symphony Creative Studio for Marketers
Overview TikTok Launches Symphony Creative Studio, a groundbreaking AI-powered suite designed to simplify video creation for marketers. The Tools will offer a […]
How TikTok is Helping Korean Cosmetics Brands Dominate Social Media
Imagine posting a 15-second video on TikTok, and within hours, it’s sold out worldwide. That’s how powerful TikTok’s reach is—and this is […]
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get […]
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder […]
TikTok’s New Marketing Guide Helps Maximise Post-Holiday Sales
Overview After their previous holiday season guide TikTok introduced new post-holidays marketing guide that highlights this period as an ideal marketing opportunity […]
7 Ways Subscription-Based Businesses Can Convert Social Media Users into Subscribers
Your subscription business is gaining new followers every day—your top-of-funnel strategy is solid. But now you’re thinking, “Where are the customers?” A […]
The Ultimate Marketing Strategy for Subscription-Based Businesses
The subscription model is booming, and it’s no surprise why. By 2028, the global subscription e-commerce market is expected to reach an […]
Google Announces AI Upgrades To Google Shopping
Overview Google’s new AI update provides AI-generated shopping briefs, dynamic AR filters, personalised shopping feed, and price comparison tools This update will […]
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the […]
Meta Shares Reel Ads Tips in New Guide
Overview Meta introduces a new guide to help brands optimise Reels ads for the holiday season. This guide will include reel ads […]
6 Social Media Tips Every Subscription Brand Should Know
The subscription economy is skyrocketing, with predictions showing it could hit $1.5 trillion by 2025. Moreover, digital subscription companies already have a […]
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical […]
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms […]
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively […]
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you—even better than you could? It’s no secret […]
Meta Introduces New Tools for Advertisers Ahead of Holidays
Overview Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance. New features […]
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the […]
Influencer Marketing Stats You Need to Know
The influencer marketing industry is projected to be worth a staggering $21.1 billion. By 2027, that number is expected to grow to […]
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside […]
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels […]
Google Unveils New Tools to Help Retailers Capitalise on Shopping Trends
Overview Google Prepares Retailers for the Holiday Season with new tools in the Google Merchant Center to help businesses. Highlights understanding search […]
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season. […]
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X […]
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed […]
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader […]
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from […]
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to […]
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards […]
How Mobile Game Influencers Turn Likes into Downloads (and Big Bucks!)
Are you looking to turn your mobile game into the next big hit? Traditional ads can easily get lost in the noise, […]
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-focused platform where the right soundtrack can make or break your ad campaigns. Music isn’t just a background element; […]
Instagram Shares Tips on How to Maximise Your Live Streams
Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House […]
TikTok Marketing for Beauty Brands: 7 Top Beauty Brands Marketing Analysis
Did you know, the beauty industry is on track to hit a jaw-dropping $758.4 billion by 2025? And guess what? TikTok is […]
Instagram Adds New Status for Creators Called “Open to Collaborating”
Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages, […]
Instagram Shares Tips for Boosting Reels Performance
Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and […]
How We Scaled Awareness and Installs for a Leading European Beauty Booking App
From makeup tutorials to skincare routines, TikTok has become the go-to platform for beauty enthusiasts seeking inspiration and recommendations. Recognising the […]
![How to Run a Google Ads Campaign for Your App [House of Marketers Guide]](https://www.houseofmarketers.com/wp-content/uploads/2024/07/Screenshot-2024-07-10-at-4.20.02 PM.png)
How to Run a Google Ads Campaign for Your App [House of Marketers Guide]
Did you know that there are almost 50 thousand apps launched on Google store every month? And we are talking about the […]
Instagram New Algorithm Update Prioritises “Sends”
Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators […]
Top 7 Beauty Brand Social Media Marketing Campaigns 2024
When it comes to utilising the power of social media, no other industry has thrived like the beauty and wellness sector. With […]
TikTok Launches New Support Program for Beauty Creators
Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV). […]
![How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]](https://www.houseofmarketers.com/wp-content/uploads/2024/05/CeraVe-Case-study.webp)
How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]
In 2021, CeraVe reached $1 billion in sales, growing sales year-over-year by 75% and becoming the No. 3 brand by sales in […]