HomeBlog for TikTok Industry InsightsTikTok strategy guides and tipsLearn How #FinTok Can Rapidly Grow Your FinTech App

Learn How #FinTok Can Rapidly Grow Your FinTech App

As the fintech landscape continues to evolve, financial brands are increasingly seeking innovative ways to forge deeper, more meaningful connections with their consumer base. This emerging trend highlights the shift towards more engaging content forms in the fintech sector, underlining the immense potential of platforms like TikTok to revolutionise how financial services are marketed and perceived. At House of Marketers, we have embraced this dynamic approach to deliver exceptional results for our clients, such as with our successful campaign for Invoice Fly, which we will be discussing in detail along with other successful FinTech Brands.

During our campaigns, we go deep into the essence of TikTok marketing and leverage the #FinTok community, which has shown a 275% increase in #FinTok video views year-over-year, to not only increase visibility but also significantly enhance user engagement and acquisition for our clients.

Why TikTok is Perfect for Your Financial Service Brand?

FinTech apps provide solutions like easy money management, automated savings, investment advice, and simplified budget tracking, all of which align with the needs and interests of TikTok’s young audience. By embracing TikTok for “edutainment”, your app can present your tools in a context that is both informative and engaging, significantly boosting your visibility and user acquisition.

The edutainment approach combines education with entertainment, making complex financial concepts more accessible and enjoyable, thereby capturing the attention of a demographic that values quick, digestible information presented in a dynamic format. FinTech companies must recognize TikTok’s role not only in creating initial awareness but also in facilitating deeper interactions and conversions.

The thing is, TikTok’s influence stretches far beyond general social interactions, significantly impacting financial decisions. The platform’s ability to shape financial choices is seen in how users discover and switch to new banking products. For instance, 20% of French TikTok users have chosen their current bank based on content seen on TikTok, and 16% of UK users have opened or switched banking products after viewing related content on the platform. This showcases TikTok’s direct impact on consumer decisions and highlights its potential as a powerful marketing channel for FinTech applications.

For FinTech apps, this means TikTok is not just a platform for awareness—it’s a critical player in the user acquisition funnel. Over one-third of UK users use TikTok for personal finance advice, which is more than those who consult dedicated finance blogs or advisors! This demographic predominantly consists of young, tech-savvy individuals who are in search of convenient and empowering financial tools. The typical TikTok user in this segment is not just looking for entertainment but is actively seeking practical solutions that can enhance their financial wellbeing. This makes TikTok an excellent platform for FinTech apps aiming to expand their user base and increase engagement.

Let’s take a look at how you can make a comprehensive strategy to grow your FinTech Brand using TikTok and influencers.

@tiktokforbusinesseu POV: we’re #FinTok users, of course we scroll through #finance and #banking ♬ Countless – Official Sound Studio

How to Grow Your FinTech – Strategies for Engagement and Content Creation

For FinTech apps, the key to TikTok success lies in creating content that not only informs but also entertains and simplifies financial concepts. High entertainment value can translate into a 25% increase in brand love and a 15% boost in purchase intent. This approach not only captures attention but also facilitates easier understanding and retention of financial concepts.

Here are several strategies that can amplify your FinTech app’s presence on TikTok:

Make Unique and Entertaining Content

High entertainment value has been shown to increase brand love by 25% and boost purchase intent by 15%. Plus, TikTok’s survey says that 1 in 2 users purchased a financial product they learned about on TikTok. The key to #FinTok success is education without overwhelming your audience. Simplify complex financial concepts using TikTok’s engaging formats like short videos, infographics, and interactive live sessions.

Implementing these elements into your FinTech marketing strategy will not only help you stand out in a competitive market but also build a loyal customer base that trusts in your app’s ability to simplify and enhance their financial wellbeing. Engage users by asking questions or including call-to-action prompts that encourage them to interact with your content, such as sharing their own financial goals or experiences. Remember the focus of content is trust and relationship building. Provide consistent value, and regularly update them on new features and improvements.

Leverage User Testimonials and Success Stories

Leveraging user testimonials and success stories is a powerful way to demonstrate the value of your FinTech app. By sharing real experiences from your users, you provide compelling social proof that personalises and authenticates your content. This approach not only makes the benefits of your app more tangible but also enhances its relatability, encouraging potential users to see themselves achieving similar results.

Social media platforms, particularly those like TikTok, are highly effective for distributing these stories. A significant number of social media users follow brands to receive updates on products, making it an ideal channel to highlight testimonials. Moreover, nearly half of the people who follow brands on social media are more inclined to visit their websites, underscoring the direct impact of social engagement on traffic and potential conversions. By visibly demonstrating how your app solves real problems and improves financial management, you can organically grow your user base and foster trust, setting the stage for sustained engagement and loyalty.

Collaboration with Finance Creators

By partnering with TikTok creators who specialise in finance, you can produce custom, authentic content that truly resonates with your target audience. These collaborations are crucial for crafting compelling narratives around your app, providing a blend of credibility and creative appeal that can captivate potential users.

Engaging with finance influencers allows you to tap into their established follower bases and benefit from their trusted voice within the community. These creators excel in breaking down complex financial topics into content that is both engaging and digestible, making your app’s features more accessible to a broader audience.

@revolutapp A door to all things money 🚪Thanks @Shay Ck ♬ original sound – Revolut

Teach Them Something New

Educational content is key when engaging a curious audience on platforms like TikTok. Use clear and concise tutorials to break down complex financial concepts such as investing or budgeting into simple, actionable steps that viewers can easily understand and implement.

While crafting these educational pieces, it’s crucial to prioritise the value of the information over direct sales pitches. Relevant, educational content builds trust and establishes your FinTech app as a credible resource. A survey found that about half of adults feel they deeply understand their finances, primarily using the internet as their main source for financial information. By positioning your tutorials as go-to resources on these topics, you capture the attention of those seeking to enhance their financial literacy and, consequently, increase their reliance on your app for future financial decisions.

Launch Hashtags and Branded Challenges

Utilising relevant hashtags is crucial for enhancing the visibility of your content on platforms like TikTok. These tags help direct your content to appropriate audiences, increasing both engagement and awareness. Additionally, creating branded challenges can spark user participation and potentially lead to viral success, boosting your brand’s presence significantly.

An example would be of the campaign that Ma French Bank launched to promote its WeStart teen account. Making a new hashtag named #WeStartChallenge they incentivized participation by offering a brand-new PlayStation 5 for the user with the highest score in a unique Gamified Branded Effect challenge. This seven-day challenge resulted in over 300 million video views and the creation of 10,000 videos, demonstrating the potent impact of well-crafted hashtags and interactive content in driving engagement.

By adopting a similar strategy, other FinTech apps can leverage hashtags and branded challenges to enhance product visibility, engage with their target demographic actively, and encourage organic content creation that promotes their services effectively.

Héloïse Beldico Pachot, Chief Marketing Officer at Ma French Bank, said, “We are delighted that we have been able to work with TikTok on the launch of the WeStart account, intended for 12-17 year olds. This challenge allowed us to boost our visibility with 300 million impressions, and generate some brilliant engagement thanks to more than 100,000 participation.” (Source: TikTok)

Keep Up With the Trends

To thrive on this dynamic platform, staying informed and agile is key. Marketing strategies that work today may need refinement tomorrow as user behaviours and platform capabilities evolve. This commitment to innovation and adaptability is essential for any brand looking to make a lasting impact.

For those interested in deeper insights into how FinTech companies have successfully harnessed the power of TikTok, be sure to check out our case studies of successful marketing campaigns of FinTech companies like Klarna,Intuit, Plum, and InvoiceFly examining how each has utilised TikTok to significantly enhance their marketing strategies.

@klarna We’re also speculating that the Barbie movie will feature an lot of pink. 💅 #barbie #barbiemovie #filmtok #filmtheories ♬ Simple Hit – Dombresky

Leveraging TikTok’s Advanced Analytics

To harness the full potential of TikTok for growing your FinTech brand, it’s crucial to implement sophisticated analytics and targeting tools that TikTok offers. These tools not only track and analyse user behaviour but also optimise your marketing campaigns for higher conversions and better user targeting.

Utilise the TikTok Pixel by integrating it into your app’s website. This powerful tool tracks user behaviours after they interact with your TikTok ads, capturing valuable data such as which ads they’ve seen, the actions they take, and how they navigate through your app. By understanding user interactions post-ad exposure, you can measure the effectiveness of your advertising campaigns in real-time. This insight allows you to fine-tune your strategies, optimise ad spend, and enhance the overall conversion rate, ensuring that every marketing dollar contributes to tangible results.

The Self-Attributing Network (SAN) elevates the tracking capabilities by providing deeper insights into how TikTok ads influence user behaviour directly. This tool is essential for deduplicating events and refining campaign strategies, ensuring that your ads are not only reaching the right audience but are also delivering the right message at the optimal time. SAN’s precise attribution model helps clarify the customer journey, allowing FinTech brands to make data-driven decisions that drive user acquisition and retention.

Additionally, use advanced matching to increase the accuracy of your targeting efforts. By enabling Advanced Matching, you can improve ad relevance based on detailed user interactions, ensuring that your campaigns reach individuals most likely to benefit from your FinTech services. This approach not only increases the efficiency of your ads but also maximises engagement by connecting with users whose online behaviour aligns with the services your app offers.

By integrating these tools—TikTok’s Pixel and Events API, SAN, and Advanced Matching features—you empower your FinTech brand to craft more effective marketing campaigns tailored to the specific needs and behaviours of your target audience. These strategies are not just about broadening your reach but are focused on making meaningful connections that drive engagement and foster long-term loyalty among users. As TikTok continues to grow as a dominant platform in the social media landscape, leveraging these advanced tools will place your FinTech brand at the forefront of this dynamic market, enhancing both visibility and operational success.

Ready to Transform Your FinTech App with TikTok? Collaborate with House of Marketers!

At House of Marketers, we specialise in developing tailored TikTok strategies that deeply resonate with the #FinTok community. Our expertise has helped numerous fintech brands around the globe expand their reach, enhance user acquisition, and improve retention rates. By partnering with us, you gain access to a team of creative experts dedicated to producing high-quality content that not only highlights the unique features of your app but also captures the imagination of potential users.

We utilise deep audience and content insights to continuously refine your marketing strategies, ensuring maximum engagement and optimal return on investment. Our connections with top financial influencers in the #FinTok community will further enhance your app’s credibility and broaden its reach, making your brand a trusted name in the financial technology landscape.

Contact us today to schedule a consultation, and let’s begin the journey of turning views into downloads and interactions into loyal users.

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