17 Ways to Use UGC to Increase Your Brand’s Engagement
We, at House of Marketers are implementing a shift in the way brands and businesses are marketing, as well as consuming content […]
9 Best TikTok Ads to Inspire your Strategy in 2024
TikTok’s Top Ads and Trend Insights Library continues to be an indispensable tool for businesses and marketers. It allows businesses and marketers […]
![Ultimate TikTok Marketing Strategy Guide (10 Steps) [Updated: 2024]](https://www.houseofmarketers.com/wp-content/uploads/2023/07/Ultimate-TikTok-Marketing-Strategy-Guide.png)
Ultimate TikTok Marketing Strategy Guide (10 Steps) [Updated: 2024]
It is no secret that TikTok is reshaping the marketing landscape. The social media platform has already captured the attention of over […]
9 Influencer Marketing Latest Trends (Agency Insights)
Influencer marketing is dominating the conversation even more this year, and for good reason. It’s a strategy that has proven its worth […]
The Ultimate Guide to Selling on TikTok – Psychology of TikTok’s Shopping Phenomenon
Want to learn how to sell using TikTok? You are at the right place. We at House of Marketers are helping brands […]
Stay Within Safe Zones – TikTok, Facebook and Instagram Reels/Stories
New to Social Media Marketing? On platforms like Facebook, Instagram and TikTok, understanding and utilising ‘safe zones’ can be the key to […]
![6 Mobile App Marketing Trends in 2024 [Agency Insights]](https://www.houseofmarketers.com/wp-content/uploads/2024/04/App-Marketing-Trends.png)
6 Mobile App Marketing Trends in 2024 [Agency Insights]
In 2024, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more […]
Proven Strategies to Lower CPMs & Increase Engagement Using UGC
Struggling with high CPMs on social media? You’re not alone. It seems like everyone’s trying to crack the code of creating brand […]
How Brands Curate UGC for Success – Examples + Case Study
Want to learn how to utilise User-generated content (UGC) in your content strategy? UGC is a powerful tool that plays an essential […]
How to Engage App Users: Duolingo & Merge Mansion Case study
Looking for ways to increase your app’s user engagement? For app marketers and growth teams, the challenge isn’t just to introduce a […]
Influencer Marketing for Small Businesses: Guide for 2024
Are you a small business looking to try out influencer marketing in 2024? House of Marketers is an Influencer marketing agency and […]
Influencer Marketing for SaaS: Best Practices and Strategies for 2024
Gone are the days when SaaS companies solely relied on traditional advertising methods. The rise of social media has propelled influencer marketing […]
TikTok for Business: Using Music for Effective Brand Marketing
TikTok has become a modern-day jukebox, playing the tunes that get people talking, dancing, and engaging. The secret sauce behind this is […]
The Best TikTok Paid Ads Guide for Beginners
In the rapidly evolving digital advertising landscape, TikTok has emerged as a formidable challenger to long-established PPC giants such as Meta and […]
The Current TikTok Engagement Rate For Brands and Influencers
TikTok has been the fastest-growing social media channel for a while now. And there’s no sign of this trajectory flattening anytime soon. […]
TikTok Reach And Frequency Campaigns For Brands (R&F)
Reach & Frequency (R&F) campaigns on TikTok Ads Manager are a type of ad campaign that lets you control the audience reach […]
7 TikTok Secrets You Can Learn from Big Brands and Agencies
TikTok is a unique platform offering vast potential for finding an audience and virality. However, finding success on the platform can be […]
Top 21 Brainstorming Techniques That Work (For Marketing Campaigns)
In the world of business, being innovative and creative is the key to staying ahead of your competition. At House of Marketers, […]
How To Boost App Downloads with TikTok Influencers – Strategies and Successful Examples
Did you know that between 2016 and 2022, the global downloads of mobile apps skyrocketed to a staggering 255 billion? In 2023, […]
How to Find Influencers & Creators for Your Next Campaign
There’s a saying, “People love to buy, but hate being sold to.” Most of us don’t like it when someone is clearly […]
Can’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help
Let’s say you run a business based in Israel, Singapore or Hong Kong but you have an app or website that is […]
UGC on TikTok – Build Authentic Connections through Social Proof
How can a brand stand out in the digital crowd and build genuine connections? This is a question many of our clients […]
Influencer Marketing Trends to Watch for Success
As we navigate through 2023, one area that continues to evolve and command attention is influencer marketing. Influencer marketing is on the […]
Accelerate Growth of Your AI Software with UGC Ads on TikTok
TikTok is an underutilised platform for AI software marketing. So you’ve garnered investment from a group of wealthy individuals, built your AI […]
Proven Strategies for Building Brand Loyalty Using User-Generated Content
In today’s media-saturated landscape, it’s not the brand with the biggest marketing budget that captures attention, but the most genuine. Brands now […]
34+ Actionable Tips to Market Your AI Software – Straight from TikTok Experts
The human psyche is naturally wired for curiosity. We’re driven by a need to fill gaps in our knowledge, and this desire […]
LessMore Eatventure TikTok Game App Marketing Case Study
Every day, over 4,000 new apps launch on app stores. With so many apps launching and fighting for user’s attention, how do […]
7 Ways to Get More User-Generated-Content for Your Brand
Want to know what’s driving today’s consumer? User-generated content! Data shows that 93% of customers see user-generated content as a key factor […]
5 Proven Psychology-Driven Strategies for Successful App Marketing on TikTok
Want to know proven strategies for TikTok app marketing? At House of Marketers, we run powerful culturally-relevant campaigns for ambitious businesses seeking […]
Best Strategies to Boost Your Mobile Gaming App’s Installs
Mobile Game Marketing: Best Strategies to Boost Your Mobile Gaming App Installs Want your mobile game to stand out in a crowded […]
App Marketing Strategies – Using TikTok to Boost User Acquisition and Retention
As a leading TikTok marketing agency, we at House of Marketers have been at the forefront of helping businesses, both big and […]
Master TikTok Content for Brand Engagement: The Ultimate Guide
Digital marketing has been undergoing an evolution of its own. From the era of Yahoo and MSN to now Google, Youtube and […]
Creating TikToks That Convert Generation Z Audiences
Coming of age in an era of significant global upheaval and economic uncertainty, Generation Z is the most digitally literate, diverse, and […]
Grow Rapidly with TikTok Smart Performance Campaigns: How It Works
Are you tired of experimenting endlessly with your TikTok ads without seeing any results? Do you feel like your marketing efforts are […]
Why Home Décor & Interior Design Brands Must be on TikTok
The days of home decor and interior design brands relying solely on traditional marketing are over. If your brand’s in this niche, […]
Stop Duplicate Content go Viral with the TikTok Algorithm
What is the TikTok algorithm, and how do you overcome it to success on TikTok? Have you ever asked yourself this question? […]
Repurposing UGC – Get the Most of UGC
Repurposing UGC is a great way to increase a brand’s or product’s visibility. It is a great move towards building brand trust […]
What are TikTok Spark Ads? Examples and Guide for Beginners
In the dynamic landscape of social media, TikTok has rapidly gained traction as a platform that offers a fresh and engaging approach […]
How AI Companies Can Rapidly Grow on TikTok in Just Weeks
If the 90s were defined by the dot-com boom, the 2020s are shaping up to become the era of AI. With the […]
How to Test Pixel Events on Shopify Stores in Minutes (TikTok & Facebook)
Pixels are a powerful tool that helps you track conversions and optimise your ad campaigns on TikTok, Facebook, and Instagram. But if […]
69 TikTok Usage Stats and TikTok Statistics in 2023
Are you curious to learn more about the ever-growing popularity of TikTok? Do you want to gain a deeper understanding of the […]
How to Turn Your Staff into Top-Performing TikTok Creators
While some businesses have strict rules discouraging their staff from referencing their workplace on TikTok and other social media, many actively encourage […]
28 Top TikTok Tips – Data-Driven Insights For Brands in 2023
TikTok is more than just the ultimate procrastination tool for teens. It’s also a powerful platform for marketers looking to promote their […]
TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]
What is a MMP? Here’s Why Apps Need It for Digital Ads
Let’s say you’re trying to promote an app through a digital marketing campaign. You create an ad campaign and start running ads […]
Why UGC Content Is A Game Changer (& How To Use It)
UGC content is transforming the way brands communicate with their customers. Thanks to UGC, customers can take ownership of their product experience, […]
What is UGC marketing? All You Need to Know
If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
12 TikTok Tactics That Will Blow Your Mind PDF Download the full PDF here. This PDF includes 12 (not just 7) TikTok […]
The 2023 UGC Marketing 9-Step Guide for Driving Sales
From 2010 onwards influencer marketing began to explode. Marketers increasingly began turning to influencers to promote their products and services, often enjoying […]
7 Top User Generated Content Examples For Brands
There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way […]
Instagram Reels vs TikTok Ads – The Complete Comparison
TikTok might be the fastest growing video sharing app on the planet, but Instagram is still going strong in the social media […]
What A Top TikTok Advertising Agency Does And The Benefits
As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]
How to Use Music in TikTok Ads. New Data-Backed Study by TikTok
How is TikTok changing in 2022? Does music matter when it comes to TikTok marketing? The TikTok platform has grown and expanded […]
Advertising On TikTok Costs (With Metrics Per Campaign Type)
There’s no such thing as a free lunch, and that can be applied to social media marketing. Advertising on TikTok is no […]
Retarget Your TikTok Followers With The New Custom Audience Feature
TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]
Creating TikTok Content That Converts Older Demographics
By now, everyone knows that Gen Z loves TikTok. But that doesn’t mean the app is only for young people. In fact, […]
What Are Spark Ads On TikTok? Here’s Why They Are Better!
TikTok — it’s a platform that never stops evolving. And luckily for brands and marketers, one of the key priorities in the […]
TikTok’s Royalty-Free Music Library for Ad Content (600K+ songs)
With nearly every TikTok video containing music, often contemporary popular songs you’d stream or hear on the radio, you might easily believe […]
Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok
Understanding how people shop across generations is vital when running any online campaign. As a matter of fact, knowing your consumer’s behaviour, […]
New TikTok Watch History Feature That Helps Find Lost Videos
Are you a TikTok enthusiast? You probably have come across an exciting video or meme on your TikTok ‘For You’ feed, that […]