28 Top TikTok Tips – Data-Driven Insights For Brands in 2023
TikTok is more than just the ultimate procrastination tool for teens. It’s also a powerful platform for marketers looking to promote their […]
TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]
What is a MMP? Here’s Why Apps Need It for Digital Ads
Let’s say you’re trying to promote an app through a digital marketing campaign. You create an ad campaign and start running ads […]
Why UGC Content Is A Game Changer (& How To Use It)
UGC content is transforming the way brands communicate with their customers. Thanks to UGC, customers can take ownership of their product experience, […]
What is UGC marketing? All You Need to Know
If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
You have a fantastic product. Your team has poured their heart and soul into developing a brand persona that is unique, engaging, […]
The 2023 UGC Marketing 9-Step Guide for Driving Sales
From 2010 onwards influencer marketing began to explode. Marketers increasingly began turning to influencers to promote their products and services, often enjoying […]
7 Top User Generated Content Examples For Brands
There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way […]
Can’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help
Let’s say you run a business based in Hong Kong but you have a app or website that is ideally suited (or […]
Instagram Reels vs TikTok Ads – The Complete Comparison
TikTok might be the fastest growing video sharing app on the planet, but Instagram is still going strong in the social media […]
What A Top TikTok Advertising Agency Does And The Benefits
As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]
How to Use Music in TikTok Ads. New Data-Backed Study by TikTok
How is TikTok changing in 2022? Does music matter when it comes to TikTok marketing? The TikTok platform has grown and expanded […]
Advertising On TikTok Costs (With Metrics Per Campaign Type)
There’s no such thing as a free lunch, and that can be applied to social media marketing. Advertising on TikTok is no […]
Retarget Your TikTok Followers With The New Custom Audience Feature
TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]
Creating TikTok Content That Converts Older Demographics
By now, everyone knows that Gen Z loves TikTok. But that doesn’t mean the app is only for young people. In fact, […]
Creating TikToks That Convert Generation Z Audiences
Gen Z is coming of age in a time of global disruption and economic uncertainty. They are the most diverse, connected, and […]
What Are Spark Ads On TikTok? Here’s Why They Are Better!
TikTok — it’s a platform that never stops evolving. And luckily for brands and marketers, one of the key priorities in the […]
TikTok’s Royalty-Free Music Library for Ad Content (600K+ songs)
With nearly every TikTok video containing music, often contemporary popular songs you’d stream or hear on the radio, you might easily believe […]
Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok
Understanding how people shop across generations is vital when running any online campaign. As a matter of fact, knowing your consumer’s behaviour, […]
TikTok Reach And Frequency Campaigns For Brands (R&F)
In 2022, TikTok’s average rate of engagement jumped to 5.95%, which is more than 5 times that of Facebook, Twitter, and its […]
Ultimate TikTok Marketing Strategy Guide for 2022 (10 Steps)
If you’ve decided to market your brand on TikTok, you’ve made a wise choice. TikTok is one of the most popular social […]
New TikTok Watch History Feature That Helps Find Lost Videos
Are you a TikTok enthusiast? You probably have come across an exciting video or meme on your TikTok ‘For You’ feed, that […]
13 Small Business TikTok Marketing Strategies To Increase App Installs
If you’re a small business, there’s a good chance you’re looking for creative ways to get your app installed. TikTok can be […]
How To Increase iOS Downloads & Android App Installs With TikTok
Phil Nickinsin, the Editor of Android Central said, “Your mobile device has quickly become the easiest portal into your digital self.” There […]
The Best TikTok Paid Ads Guide for Beginners
Our TikTok Paids Ads Agency team has decided to release a TikTok ads guide for beginners looking to master TikTok ads. […]
Top 21 Brainstorming Techniques That Work (For Marketing Campaigns)
As a marketer, it’s your job to come up with the plan and execute successful marketing campaigns for your company or your […]
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TikTok – The Best Way to Market an App [App Promotion Strategy]
With 230 billion apps downloaded globally in 2021, the app market is becoming increasingly competitive every year. When you combine figures from […]
How To Boost App Downloads with TikTok Influencers in 2022
Between 2016 and 2020, the number of mobile apps downloaded globally hit a colossal 218 billion. The industry is now worth over […]
How Our TikTok Finance Influencer Agency Builds Brand Communities
TikTok Offers Customer Acquisition Opportunities for Financial Brands Current trends show that Gen Z internet users actively seek financial advice online. Financial […]
How TikTok Crypto Adoption Impacts Brands and Creators
The future of the world is changing. Cryptocurrency and blockchain are taking over. And that includes the world of advertising. It’s also […]
8 Reasons Why Your TikTok Ad Account Is Banned
You’ve set up your TikTok ad account and you’re hoping to smoothly run your ad campaigns. But then, one day, you wake […]
The Importance of TikTok Ad Hooks (The First 3 Seconds)
TikTok Ad Hooks that Demand Audience Attention TikTok’s Gen Z audiences and most of TikTok’s millennial audiences often lack patience, particularly when […]
How to Advertise on TikTok with High-Converting Creator Content
Advertise on TikTok or Lose Relevance Most people that are over 30 don’t understand just how important TikTok is to younger generations. […]
Ultimate Comparison: TikTok vs Instagram Reels vs YouTube Shorts
TikTok vs Instagram Reels vs YouTube Shorts With a huge surge of younger audiences like Gen Z increasingly signing up to TikTok […]
TikTok Retargeting – How to Retain Customers for Years with TikTok Ads
Retaining your customers with TikTok Retargeting Ads Suppose you are a Founder or marketing professional, and you understand that TikTok retargeting plays […]
46 Video Content Marketing Stats and Facts
We’re House of Marketers, an influencer marketing agency that specialises in running TikTok influencer video campaigns for the biggest brands and most […]
The Best Ways Of Marketing To Gen Z In 2022
A Guide for Marketing to Gen Z (Generation Z) A comprehensive understanding of the nuances behind marketing to Generation Z is critical […]