12 TikTok Tactics That Will Blow Your Mind PDF
Download the full PDF here. This PDF includes 12 (not just 7) TikTok marketing strategies that almost nobody else does.
You have a fantastic product. Your team has poured their heart and soul into developing a brand persona that is unique, engaging, and compelling. So what’s the next step? You head to TikTok of course — where else would you go except the world’s fastest-growing social platform? Your team knows all the right TikTok marketing strategies that will help you stand out and they get to work.
They start creating short, snappy, engaging videos that incorporate both quirky humour and on-trend memes. It’s perfect for TikTok’s young and “very online” user base. You launch the campaign and keep an eye on TikTok analytics, tracking views, likes and shares in real-time. Surely, you think to yourself, TikTok marketing will be a piece of cake? So why are the conversions not rolling in like you thought they would?
Well, TikTok is a fast-paced platform that rewards marketers who can think on their feet and get creative. The market is crowded, so standing out from competition requires an approach that hasn’t been seen a hundred times already. But there’s no need to worry. If you’re struggling to get your brand noticed, you’re not alone.
Luckily for you, we’ve compiled a list of 7 simple TikTok marketing strategies that you can start using today. They’ll help boost your brand visibility and get more followers, views, and most importantly, conversions. Read on to discover how you can boost your exposure and convert more leads. Your TikTok marketing campaigns will never let you down again!
“People want to feel seen and they’re more likely to engage with content that speaks directly to them. In fact, 72% of consumers say they will ONLY engage with personalised messaging. Luckily, it’s easy to personalise your TikTok marketing strategies.”
TikTok Tactics That Will Blow Your Mind
There’s a reason marketers are flocking to TikTok in droves. It’s an incredible tool for reaching a wide and highly-engaged audience. If you can get your TikTok marketing strategy right, you can expect to see significant increases in brand visibility and conversions. But how do you achieve TikTok marketing greatness? What’s the secret?
Well, there isn’t just one TikTok marketing strategy that will answer all your marketing prayers. The best approach for your brand will depend on what you’re offering, who you’re targeting, and your unique brand voice. That’s why we’ve put together a list of seven different TikTok tactics that you can use to boost your brand exposure and convert more leads (plus five super-effective bonus strategies if you download our PDF). Read on to discover what your TikTok campaigns have been missing.
1. Create Highly Personalised Content for Each Target Demographic.
People want to feel seen and they’re more likely to engage with content that speaks directly to them. In fact, 72% of consumers say they will ONLY engage with personalised messaging. Luckily, with a bit of effort you can easily personalise your TikTok marketing communications. For example, Tyson Fury was recently featured in an ad for Tom Life Insurance. He addresses the camera and mentions the age of the audiences they are targeting, “Dads, if you’re 26, now is the best time to get life insurance”. The creators of the ad series produced multiple versions of the ad, which can be seen here in the Facebook ad library. Fury directly addresses different age demographics in each version.
This is the perfect example of how marketers can hyper-personalise their content to target specific demographics. Those first three seconds are critical and if you can capture your viewers’ attention with a powerful hook, you’re more likely to see the results that you’re looking for.
However, you might struggle with this strategy if you’re trying to target multiple demographics at once on a small budget. Creating 10 – 20 different versions of the same ad for each age demographic will quickly add up, and you might find that your marketing budget is quickly drained. This strategy is best suited to brands with a large budget, or brands that only want to target a specific audience.
2. Target Specific Cities and Mention Those Cities Verbally
Sure, TikTok is a global phenomenon, and you want to reach as many people as possible. But did you know that localised campaigns are far more likely to convert? It’s no secret that local SEO is the hottest thing in the marketing world right now. Data reveals that 46% of all Google searches are for local businesses. No, TikTok ads aren’t quite the same as optimising your Google ads, but the core principles remain. Reaching people with localised content is more likely to convert.
Similarly, to tactic number one, location is a powerful way to tap into the power of personalisation and make your TikTok marketing campaign more effective. For example, if you’re targeting a specific city, TikTok marketing strategies can include content like, “Do you live in San Francisco and struggle to find good coffee?” This is a highly relevant ad that is speaking directly to a particular subset of TikTok users in San Francisco. It makes the ad far more likely to engage that audience.
You can use TikTok’s analytical tools to determine what percentage of your TikTok followers are from specific cities and target those locations with laser-focus. If you can get your TikTok ads in front of the right people, you’re much more likely to see conversions and profits.
“Yes, there is the option to create a “video views” campaign. But what if we told you that sometimes the best way to actually get video views is to create a reach campaign? It might seem counter-intuitive, but in our experience, we’ve found that reach campaigns often result in TikTok ads being viewed far more than video views campaigns.”
3. Optimise for Upper Funnel Events First
If you’re running a website campaign, start with the upper funnel events. These are events or actions that have a low level of commitment. They usually include things like new visitors to your website or page views. In other words, there is a low barrier to entry, so it’s easier to draw in a large number of users. As you start to build your campaign, you can maximise the upper funnel events to reach as many people as possible, before focusing on bringing them down the conversion funnel.
Sometimes marketers make the mistake of targeting their TikTok marketing campaigns right off the bat towards lower funnel events and actions, such as purchase conversions. However, this can sometimes flop, as those are high-commitment events that require your viewers to be in “buying mode”. Instead, start with the upper funnel events and work your way down towards lower funnel events.
This strategy will help you to slowly warm up your audience. As such, they’re more likely to be in buying mode when they reach your target lower funnel event or action. You can do this by serving them high-value content like blog posts, whitepapers, or other educational content. Once they’ve developed a real connection with your brand, you can target them towards events that require a greater commitment.
4. Use a Reach Campaign for Video Views
Yes, there is the option to create a “video views” campaign. But what if we told you that sometimes the best way to actually get video views, is to create a reach campaign? It might seem counter-intuitive, but in our experience, we’ve found that reach campaigns often result in TikTok ads being viewed far more than video views campaigns.
So, what exactly is a reach campaign? Essentially, it’s a campaign that aims to show your ad to the most people for the most cost-effective price. You can also control for frequency. So, if you want to make sure your ad doesn’t get shown to the same people too many times (or maybe you want to make sure it does get shown to the same people), you can do that.
Reach campaigns use a Cost Per Mille (CPM) bidding model. This means you have to bid a certain amount per thousand impressions (or views if you will). You can keep track of TikTok’s analytics dashboard to see how many people your ads reach and how much you spend on the campaign.
On the other hand, a “video views” campaign uses a Cost per View (CPV) bidding method. This means you’re essentially bidding on a 6-second focused view of your TikTok ad by a user. It differs from an “impression”, which counts as a user who sees an ad within TikTok even if they don’t watch it. If you implement the highly effective personalisation strategies and hooks mentioned above, you can often successfully use a reach campaign to get the views you need.
5. Actually Talk to Your Target Market
This is perhaps the most important TikTok marketing strategy of all — talk to your audience! How many hours have you spent sitting around trying to read your target market’s minds to figure out their needs? It doesn’t have to be a guessing game. You have the means to talk directly to them and figure out their likes, dislikes, and pain points.
Speak to your friends, family, colleagues, and even strangers and ask them what they would want to see from a TikTok marketing campaign. You can hold focus groups, do surveys and polls, and really get down to the nitty-gritty of what matters to your TikTok audience. There’s no excuse for TikTok marketing strategies that are not tailored to your target market. Take the time and effort to talk to them. You’ll be rewarded with TikTok ads that perform far better than any bland, forgettable ones you’ve tried in the past. You can also engage with TikTok users in the comments section of your ads or posts. When done right, you could even get some useful insights.
6. Harness the Power of Social Listening
We’re lucky we live in an age where we have access to so many social listening tools and apps. There’s no excuse for marketers not using these tools to their full potential. Social listening is the act of monitoring social media platforms and other digital forums to track brand mentions, competitors, and trending topics that relate to your target audience or your offering.
One thing that defines TikTok is that it’s extremely “fast-paced”! This means what worked yesterday may not work today. As such, TikTok marketers must constantly be on their toes to create ad content that clicks with their audience.
The good news is that there are tons of social listening tools at your disposal. Hootsuite can monitor TikTok, Twitter, and Instagram all at the same time. SproutSocial is another popular social listening tool that helps you discover the latest trends generating chatter online. And if you’re using these tools to tap into what’s being said on TikTok, you’re in luck because TikTok is one of the most ‘active’ platforms out there.
TikTok users are 2.5 times more likely to interact with a post and 5 times more likely to interact with a profile, compared to users on Instagram. That’s a lot of data you can harvest for your campaigns. And if you tap into a topic that’s just about to take off and create TikTok ads that speak to these trends, you can ride a powerful wave towards TikTok success.
7. Analyse Your Competitors. Copy What Works. But Do It Bigger and Better
Okay, this might not be the newest trick in the book, but it’s definitely effective. There’s no need to completely reinvent the wheel when you build on what’s already out there and do it better. That doesn’t mean you should outright copy your competitors though. TikTok users have a keen eye for inauthentic content, and they’re not shy about calling you out on it. Always be creative, authentic, and genuine in all your TikTok marketing efforts. But also take time to analyse what works for your competitors and how you can build upon it to improve.
Are they using a popular influencer in your niche? Use a bigger and more popular one. Did they make a TikTok ad that got lots of TikTok likes? Make one with a better hook and higher production value. Be funnier, more creative, more outlandish — whatever it takes to be better and stand out.
TikTok users are constantly bombarded with content. So to capture their attention, you must give them something they can’t resist clicking on and can’t help talking about. You need to make a TikTok marketing campaign that’s memorable and shareable, and the only way to do that is by playing smart and taking cues from what’s already out there.
12 TikTok Tactics That Will Blow Your Mind PDF
We only shared 7 of the 12 ways in which you can transform your TikTok strategy. Download the full PDF here to access all 12. This PDF includes 12 simple TikTok marketing strategies that almost nobody else does.
Forget the Fluff – Start Using TikTok Marketing Strategies that Actually Work
Whether you’re just starting out with your TikTok marketing efforts or you’ve been running ads on the platform for years, it’s easy to get mired in all the latest trends and tactics that seem to be thrown at you every day. But here’s the thing: many of the so-called “strategies” you read online are actually outdated or ineffective. So if you’re tired of wasting time and money on strategies that flop, try using the TikTok tactics we’ve mentioned above. They’re an effective way to get the results you’re after.
At House of Marketers, we’ve been working with TikTok for years. This has allowed us to develop a number of simple, yet highly effective strategies that will help you get exceptional results. Whether you need help with profile content, ad campaigns, influencer collaborations, or any other aspect of your TikTok marketing efforts, we’ve got you covered.
Contact us today to learn more about our services and get started with your TikTok marketing strategy.
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.