Influencer Marketing Strategy Services
The TikTok paid ads agency, built by past TikTok employees and TikTok partners
We build influencer marketing campaign strategies from the ground-up, always catering to your brand, audience and objectives. Our influencer strategy service forms the foundation of our client influencer campaigns.
As the marketing industry has majorly undergone rapid change, influencer marketing continues to maintain its prominent position as the most effective way of building long-lasting relationships with millennials and Gen Z. At House Of Marketers, we’ve established a successful track record of helping global brands develop an impactful influencer marketing strategy that drives engagement and revenue. If you’re looking to take your influencer campaign performance to new heights, our dynamic team of experts is just a call away from helping you achieve your most ambitious goals.
Fully Managed Influencer Campaigns
Laying The Foundations For Your Influencer Strategy
We kick-start every strategy creation project from a clean slate. Whether you’re a new or established brand, our tailored approach to developing your end-to-end strategy remains customised. The first step always involves taking your brand’s personality, values and objectives, as well as recent trends among your target demographic into account, before establishing the most effective strategy for your unique requirements.
Our 3-Step Process for Influencer Strategy Development
Through extensive industry experience, we’ve established a tried-and-tested 3-step process for our influencer strategy development service. This process entails planning, research, brainstorming creatives and influencer selection.
Our influencer marketing strategy service is centered around your objectives. Your goals impact everything from the influencers we match you with, timelines for different campaign stages, the type of content we publish, and the CTAs (calls-to-action) we use to boost conversions. In addition to this, we’ll take extra time to identify the best audiences to target for each specific campaign’s goals.
Our Strategic Timeline
Budget Allocation & Optimisation
As a leading influencer marketing agency that’s worked with some of the biggest global brands, we are well-versed on managing budgets, effectively allocating resources, utilizing the right strategies to propel you towards your goals. Based on your objectives, we’ll either use organic media services, paid media services or a combination of the two to drive results.
One of the reasons that House Of Marketing is able to consistently deliver impressive results is because of the time we dedicate to researching your audience. We take a deep dive into everything from demographics to interests and dislikes to help you develop content that resonates with your audience and ultimately leads to more conversions.
At House Of Marketers, we live and breathe influencer marketing! As such, we continuously stay up to date on all the latest news, as well as current and emerging trends. Through cutting-edge technology and expert insights from our specialists, we can provide guidance on a range of market dynamics and help you run exceptional influencer campaigns that are optimised for success.
Most Industries can see success on TikTok!
Are you a food brand that’s looking to leverage the power of influencer marketing to drive awareness? We know what it takes to create engaging content that’ll keep your brand front of mind. Are you a hospitality chain that’s looking to drive interest in travel and tourism again in a post-COVID-19 world? Our experts are at your disposal to develop creative campaigns based on real data that get your target audience excited and confident to rekindle exploration.
Understanding Millennials & Generation Z
Our TikTok Agency's Creative Strategy
Our Brainstorming Process
We’ve built an in-house brainstorming model that enables our team of creatives to come up with captivating ideas that enhance influencer marketing performance. We make use of several techniques, including individual brainstorming prior to team sessions, carefully selecting teams that suit the campaign, solving answers to carefully-designed questions, and converging all the ideas gathered into actionable information.
Brand & Influencer Match-Making
Upon the completion of brainstorming for your creative assets, our expert team goes about the business of pairing your brand with the best influencers for your market, campaign, and goals. Part of this process revolves around evaluating your brand’s values and tone against influencer personalities and their level of credibility. Thereafter, we can confidently provide guidance on content production that drives results.
The Benefits Of Influencer Marketing
There’s a reason why influencer marketing continues to grow from strength to strength. While there was some room for debate on its effectiveness very early on, the benefits of influencer marketing are now indisputable. The right influencer strategy helps your business:
- Boost brand awareness
- Extend brand reach
- Increase trust & credibility
- Build hyper-targeted communities
- Generate sales
- Improve marketing ROI
Frequently Asked Questions
Ready to launch your first campaign with the House of Marketers Agency?
Influencer marketing revolves around using influencers (individuals with the power to impact purchasing decisions) to extend the reach of your brand and boost sales for your products or services.
Influencers have an established audience that’s already engaged. As such, influencer marketing puts your business in a much better position to tap into these targeted audiences through your affiliation with opinion leaders they know and trust.
There are many benefits to hiring the best influencer marketing agencies. We’ve highlighted some of the key advantages below:
- Access to the right influencers – influencer marketing agencies can connect you with the best influencers for your brand, campaign, niche, and objectives.
- As we’re not a talent agency, we have no bias towards using any particular influencer, and therefore can identify the best influencers for each campaign.
- Influencer management – not only do the best influencer marketing agencies match you with the right influencers, they also manage the relationship (including contracts) and provide the creative briefs that influencers will use to naturally integrate your product, service, or message into content.
- Proven experience – top influencer marketing agencies have worked on hundreds of projects. They have insights into the best strategies for each industry
- Professional expertise – influencer agencies have experts specialising in different critical areas of influencer marketing, which puts your brand in the best position to reach its campaign goals.
Influencer marketing delivers one of the best return on investments across the full spectrum of marketing. Here are a few other reasons why influencers can help you grow your business.
- There’s been a big transition from celebrities to authentic opinion leaders and entertaining influencers
- Consumers naturally develop trust or affection for influencers, therefore associating your brand with them brings results
- A growing trend of consumers blocking advertisements
- The continued rise in social media usage and reliance
- Influencers and influencer marketing agencies have unique insights into their community’s wants, needs, and pain points