TikTok Influencer Campaign Services
We're the Success-Driven TikTok Influencer Agency - Founded by an early TikTok employee, Inigo Rivero.
The House of Marketers team, run full-service TikTok Influencer campaigns for the biggest brands in the world. Our experienced TikTok experts take care of everything - Organic influencer content, TikTok business profile content, paid TikTok ads, and more.
Why Brands choose TikTok Influencer Campaigns
For Engaging and Converting Millennials and Gen Z
Incredible User Growth
Did you know that the number of UK TikTok users more than doubled over 2019 and 2020? More than 20% of all UK social users now use TikTok. 26% of UK TikTok users are between 18 and 24 years old, so Gen Z and Millennials clearly love using TikTok. Brands must now collaborate with TikTok influencers to secure their futures in their respective industries.
Most Installed & Engaged
Many UK influencers have truly staggering TikTok followings, like Kyle Thomas (23.5 million followers), Holly H (16.4 million followers), and Abby Roberts (16.3 million followers). You may be astounded to know that TikTok is now one of the most downloaded apps. Indeed, during recent years, TikTok became the second most downloaded UK app, with only the NHS App downloaded by more people.
Big Competitive Advantage
If you target Millennials or Gen Zers, you are at a great advantage when you collaborate with a talented TikTok marketing agency that has experience working within TikTok offices. Our dynamic team builds powerful campaigns that work on TikTok, linking you with those TikTok influencers who will engage with their Millennial and Gen X followers on your behalf and accelerate high conversion rates.
Our Services: Fully Managed Influencer Campaigns
TikTok Influencer Marketing Campaigns for Awareness, Engagement & Traffic
Skyrocket your awareness, presence, community engagement and traffic by proceeding with our personalised influencer campaigns. Our TikTok marketing campaigns see success with both large, high-profile TikTok creators that have leading engagement rates and views, as well as micro-influencers with smaller dedicated followings, but a very strong digital footprint within TikTok. Together our in-house team and influencers generate positive, long-lasting brand recognition for companies, globally.
TikTok Influencer Campaigns for Direct Conversions
House of Marketers also delivers a high ROI from conversion objective-based campaigns. We provide TikTok marketing campaigns that focus on generating direct ROI from app installs or sales, tracked via links. Our unique creatives, our paid media strategy, and direct call-to-actions will make your target audience act. Also, our culturally relevant TikTok influencers will also generate thousands or millions of views on every video produced.
Organic Content Campaigns - How our TikTok Agency process works
Organic Content Campaigns - How our TikTok Agency process works
“We’ve seen sale and app install conversion increases of over 50%, just by switching several client's spends to TikTok. We’re also able to test and iterate more effectively, which is a win for everyone.”
Inigo Rivero, Managing Director
Our TikTok Content Creation Service
Creative Influencer Content
Content for Your TikTok Influencer Campaigns
House of Marketers is home to one of the largest networks of global TikTok influencers who cater to any market imaginable. TikTok is 95% of our focus. We work collaboratively with our clients and influencers to create audience-inspired content, which aligns with your brand and resonates with your specific audience niches.
We recognise that our influencers know their audience better than anybody and understand the types of content their followers prefer. Most have gained their influencer status due to their inherent understanding of producing powerful video content.
The Power of Influencer Content in Influencer Campagins
Creating quality content for TikTok is an art form that very few can achieve consistently. It requires the right balance of creativity, brand knowledge, and the TikTok platform itself, in addition to insight on evolving TikTok trends.
We work with the best influencers to ensure that your brand benefits from access to the best content. You can often repurpose the same content via TikTok ads to widen your campaign's reach and effectiveness.
Benefits of Running TikTok Influencer Campaigns
Why TikTok will elevate your brand's community
ByteDance (TikTok’s parent company) strongly focuses on its audience. TikTok provides a platform where anybody can make and upload a video without the need for specialised equipment. Our team and TikTok Influencers understand this, and always focus on creating videos that evoke emotion and affinity.
Our videos quickly communicate a message, grabbing the attention of vast numbers of relevant people.
We can help you find TikTok influencers whose audiences match your target market, ensuring that none of your valuable marketing funds are wasted on pitching your products to irrelevant people.
Initially, everybody raved about the importance of Facebook to your online marketing strategy. Then Instagram became the social network of choice, and then Snapchat. However, all of these social platforms are well established now, and many youngsters see the likes of Facebook as a place to avoid because their parents hang out there – the same is happening for Instagram. If you want to target Millennials and Gen Z, you need to be where they hang out, working with the people they love (TikTok creators).
In time, everybody will realise just how popular TikTok has become with the younger generations, but at the moment, it’s still somewhat of a secret. Many older people simply don’t get TikTok and don’t understand its popularity.
We do, however, and can help connect you with the movers and shakers of TikTok before everybody else realises what they’ve been missing.
TikTok is the home of global trending. TikTok influencers don’t just follow the trends. They make the trends. If your marketing features the latest trending hashtag or includes the current “in” music, then your potential audience can grow dramatically. TikTok influencers understand what is currently engaging their followers and what is now relegated to being distant memories.
We know the best influencers who can make and share videos on your behalf that align with today’s trends. Other social platforms follow the trends already created by TikTok influencers.
TikTok has rapidly built a sizable base of influencers, and user base, across the entire globe. As TikTok’s user base grows, more and more creators are able to gain sizable followings that enjoy their videos.
Everybody vies for 15 seconds of fame, and many succeed, thanks to the ease of creating and uploading entertaining videos. You will find numerous influencers specialising in fitness, food & drink, gaming, comedy, sport, and much more. The days when people came to TikTok merely to lip-synch are long gone.
Our influencer agency has access to thousands of high quality, popular influencers of youth culture. Work with us to create a TikTok campaign that leaves your target audience clamouring for more.
TikTok has 3.7 million active users in the UK. They engage with the app for an average of 41 minutes a day. What is the TikTok engagement rate? UK TikTok influencers have an average engagement rate of 17.22%. This compares with average global engagement rates of 3% on Instagram, 2% on Facebook and just 0.05% on Twitter.
We understand the importance of high engagement to the success of any influencer campaign. You want people to become actively involved in your campaigns; not sit passively through them like pushy television ads.
TikTok is still a relative newcomer to the world of social media. It’s not old school like Facebook, and its developers are still adding new features and keeping things fresh. For example, it is currently rolling out new features for livestreams, including Q&A, picture-in-picture, and the ability to schedule streams in advance.
TikTok now makes it easier to conveniently find and tune into live videos from the ‘For You’ and ‘Following’ pages. Its influencers constantly push the boundaries and try out these new features with their fans, your potential customers.
Why Millennials and Gen Z Love TikTok Influencer Campaigns
TikTok Videos are Short and Snappy
Millennials and Gen Z have little patience for things they see as irrelevant. Millennials have an attention span of just 12 seconds before they can flick away from something that bores them. Gen Z’s attention span is an even shorter 8 seconds.
They have no time for traditional 30-second advertising spots. Most TikTok videos last 15 seconds, so you need to attract Gen Z’s attention in the first half of a video. Our influencers are experts at achieving this.
TikTok Influencer Campaigns Can Genuinely Attract Attention
TikTok influencer campaigns are organic, and users can ignore these videos with the swipe of a finger. Yet many users don’t. They happily watch influencer videos through to completion and take notice of your product references. Why is this? Because the best TikTok influencer marketing videos are fun, engaging, and attract attention. They keep the attention of Millennials and Gen Zers much longer than other marketing content because they don’t come across as salesmanship.
Sound is as Important as the Visual on TikTok
Sounds and music backing tracks form the backbone of TikTok. Audio is just as important as the visuals to Millennials and Gen Z. That’s why lip-synching was how TikTok gained its fame when it was branded as “musical.ly”. Backing tracks on TikTok videos often become hits on Spotify.
Together with our in-house team and influencers, we can generate positive, long-lasting brand recognition by integrating the hottest sounds into your TikTok video content.
3 More Reasons Why You Should Run TikTok influencer Campaigns
For Engaging and Converting Millennials and Gen Z
TikTok has a Finely Tuned Powerful Algorithm
Compared to the other social apps, TikTok has one of the best algorithms for matching people with the content they love. It doesn’t take long before TikTok knows the types of videos to serve users on their ‘For You’ page and the best videos to serve on their ‘Discover’ page. TikTok undoubetedly has also cracked the code, when it comes to integrating brand affiliation into fun, engaging video content.
TikTok is in its Golden Age, right now
Compare the price of TikTok influencer marketing with what you would have to pay on Instagram. TikTok influencer marketing is still comparatively cheap. TikTok has grown from just 65 million users in 2017 to more than 1 billion today. Its rapid growth over 2019-2021 has come so quickly that many brands haven’t yet realised its genuine appeal and have yet to move their marketing budgets to the platform.
Most Culturally-Relevant Platform
28% of TikTok’s users are under 18, with a further 35% aged 19-29. It is the platform of choice for the younger generations. The average UK TikTok user spends an hour each day on the platform. And TikTok influencers are the tastemakers on the platform. If you want your brand to appear relevant to Millennials and Generation Z, you need TikTok influencers to highlight the benefits of your brand to their audiences.
Why audiences and Influencers love TikTok
"It's so important to make the content that makes you smile and makes you happy. When you're vibing with your content, you'll resonate with people. You'll come across more confident"
UK TikTok Superstar, Holly H
Frequently Asked Questions
For most brands, TikTok campaigns can generate the best results. TikTok has highly engaged communities who enjoy branded content, as long as they don’t look like traditional ads. TikTok also has an intelligent algorithm that is surprisingly accurate in pushing content to a user’s ‘For You’ and ‘Discovery’ pages.
As with all marketing, however, it very much depends on who your target market is, and how you communicate with them. TikTok is most popular with Millennials and Generation Z, and one of the reasons for its success is that it is less likely to attract their mums and dads, unlike Facebook. TikTok also still has the advantage of freshness.
It isn’t yet oversaturated like Instagram and YouTube, and you can still find unique influencers that help you stand out from your competition. In addition, TikTok is the fastest growing social media platform, so you want to be the first to connect to the best influencers in your industry.
When working with House of Marketers, you get a team of phenomenal TikTok creative strategists that can transform a brand problem, into TikTok success.
In addition, we help you to collaborate with TikTok creators who inspire hundreds of thousands of millennials and GenZers. Influencers can place a tracking link in their bio, and you can implement paid sponsored posts to convert audiences.
One brand that discovered how well TikTok influencer marketing can convert is JD Sports. The company joined forces with Puma and worked with top UK TikTok influencers Leomie Anderson (model), itsjustnifee (dancer), Rebecca Ganton (singer) on a TikTok challenge. The campaign received over 2 billion views in little over a week, likely acquiring thousands of long-lasting new customers in the process.
You want a TikTok agency that focuses on TikTok. You want a TikTok influencer agency that understands what makes TikTok the unique platform it has become. TikTok is not just another Facebook, YouTube or Instagram. TikTok influencers are not the same as those on the older platforms because the TikTok audience is different. Millennials and Gen Zers have grown up with technology and are very different from the generations that came before them. We are a leading TikTok influencer marketing agency that understands Millennials and Generation Z – we speak their language everyday.
Our team at House of Marketing tailors every campaign to meet the needs of our clients. No two brands are the same. We personalise everything, including the budget, and understand how to allocate your organic and paid budgets, build audience-inspired content, organise your timelines efficiently, and many other important factors.
We will address all of these elements in our proposal, and our team of influencer campaign experts will fully manage your next campaign, ensuring that you meet your important goals.
Ready to launch your first campaign with the House of Marketers Agency?
Our creative team will put together your free campaign proposal. Our delivery team will execute it.