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App-Marketing Services

THE #1 APP MARKETING AGENCY

Get more App Downloads and In-App Conversions Globally, today!

We're House of Marketers - Your trusted partner in the fast-moving mobile app marketing world

HOW WE BEGAN

Our App Marketing Agency's Story

Inigo Joined TikTok

Inigo Joined TikTok

In 2016, Inigo joined musical.ly, and was as one of their first Bytedance/TikTok EMEA employees, managing their Strategy and Partnerships.

The Power Discovery

The Power Discovery

Inigo quickly discovered exactly how much more powerful TikTok was in engaging and converting audiences than other platforms.

House of Marketers was born

House of Marketers was born

In 2020, Inigo co-founded House of Marketers, to lead ambitious global brands on their pathway through the power of TikTok. We now specialise in 5 social platforms.

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
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House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
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The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
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The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
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The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
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My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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What Our Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Meet Inigo Rivero

Managing Director at House of Marketers

Inigo Rivero joined TikTok as one of their first EMEA employees, developing an ecosystem of TikTok partners. In doing so, Inigo helped over 300 brands thrive on the platform. During his time there, he led TikTok’s growth in key markets like the UK, France, and Germany, becoming a go-to leader in the field. 

His passion? Simply helping people succeed on TikTok, whether they’re large businesses, SMEs or startups. In 2020, he co-founded House of Marketers TikTok Marketing Agency, to help brands become the next powerhouses on social media!

Inigo Rivero, Managing Director at House of Marketers

Unlock your app's potential and boost downloads with House of Marketers. On a global scale, we take your app's visibility, install user base and in-app conversions to new heights with the power of advanced TikTok, Meta, and Google Ads.

TikTok user behaviour stats
TikTok Marketing Agency Co-Founder, Inigo Rivero

Tailored Campaigns that perfectly aligns with your strategic app goals

  • We’re a leading marketing agency specialising in influencer marketing, and paid media marketing
  • We offer strategic guidance with data-driven insights.
  • Our objective is clear – your app, the next social media sensation.

Increase App Downloads Using an Approach to Marketing with Social Media

Our talented agency includes content creators, a large experienced influencer partnership team and paid media specialists. They help ambitious companies with apps navigate TikTok, Meta, Google Ads and more.

TikTok: A Global Audience at Your Fingertips

With over a billion global users, TikTok offers an unparalleled reach. Its users are eager, engaged, and primed for discovery. Not just passive consumers, TikTok users are creators, influencers, and trendsetters – amplifying the potential for your app to be discovered and downloaded. TikTok’s unique algorithm prioritizes content relevance and engagement, creating a unique landscape for content discovery.

Meta: Precise Targeting and Diverse Ad Formats

Meta, with its vast network spanning Facebook, Instagram, WhatsApp, and Messenger, offers precise audience targeting based on demographics, interests, and behaviours. Its users actively engage with diverse ad formats like images, videos, carousels, and stories, opening avenues for creative ways to showcase your app.

Google Ads: Intent-based Targeting and Wide Reach

Google Ads, a leader in search, offers intent-based targeting, connecting with users actively seeking similar apps or related content. Google Ads is perfect for converting users at the very bottom of the funnel. Its wide reach extends beyond Google’s properties to a vast network of partner websites, increasing the potential for your app’s discovery and installation.

Marketing to the Mobile-First Generation Across All Platforms

The younger, mobile-first generation isn’t confined to a single platform. By marketing your app on TikTok, Meta, Google Ads and other platforms, you align with their behavioural trends, offering seamless, in-context opportunities to download your app without disrupting their user experience.

We're obsessed with testing everything. Get started.

Unlock the Power of TikTok, Meta and Google Ads: The New Frontier in App Marketing with House of Marketers

Navigating the unique dynamics of TikTok, Meta, and Google Ads can be a challenging task for app marketers. These platforms, each with their unique user base and content approach, have transformed the app marketing landscape and House of Marketers is here to guide you through this new frontier, unlocking the potential of these platforms to boost your app’s visibility, engagement, and downloads.

Here’s why these platforms are game-changers in app marketing:

Reach and Engagement

TikTok, Meta, and Google Ads are powerhouses of global connectivity, with billions of active users worldwide. TikTok alone commands an impressive average usage time of 52 minutes per day.

High User Interaction

Each platform fosters unique forms of user interaction. TikTok’s challenges, duets, and hashtags, Meta’s reactions, shares, and comments, and Google Ads’ click-through opportunities make users more likely to engage with brands than on other platforms.

Diverse User Base

Across TikTok, Meta, and Google Ads, the demographic spread is vast and diverse. TikTok’s largest user segment is the 20-29 age group, forming 30% of users. Meta has a significant share of millennials and Gen Z, and Google Ads reach extends to various age groups due to its wide-ranging partner websites.

Mobile-First Platform

Being a mobile-first platform, Social media is a natural ally for app marketing. It offers a seamless transition for users to download your app directly, creating a frictionless user journey.

Viral Potential

TikTok’s unique algorithm is built to promote content virality. This gives even new apps a fighting chance to go viral, garnering massive visibility almost overnight.

Versatile Ad Formats

From TikTok’s in-feed videos and branded effects, Meta’s carousel ads and stories, to Google Ads’ responsive search ads, each platform offers a range of ad formats that allow you to effectively showcase your app.

With House of Marketers, you can unlock the power of digital marketing for boosting your app downloads. We guide you through the unique dynamics of each platform and create tailor-made strategies to boost your app’s visibility, engagement, and downloads.

Ready to discover the possibilities?

Man Filming Himself on Smartphone

The House of Marketers’ Approach to Boosting App Downloads

We offer a comprehensive suite of services to propel your app to success using TikTok Ads, Meta Ads, and Google Ads.

Our methodology is comprehensive, data-driven, and personalised to ensure that your app achieves the recognition it deserves across these platforms.

Let's take a look at these services in action:

Girl People With Purple Neon Light

Let's take a look at these services in action:

Why Choose House of Marketers for Your App Marketing?

Choosing House of Marketers for your app marketing brings a suite of advantages.

TikTok Marketing Strategies - Girl Making Video

Join Us for Result-Oriented App Marketing

Contact Us

Partner with our Leading Global App Marketing Agency.

Please complete the form below to enquire about a partnership. Our friendly partnerships team will contact you as soon as possible to schedule a consultation call. After the call, our team will prepare a solid marketing proposal and full strategy for the execution of your next campaign!

Find Us

52 Bedford Row, London WC1R 4LR

Frequently Asked Questions

What is App Marketing?

App Marketing is a strategy where businesses leverage different platforms to promote their mobile apps. This could be through regular posts, collaborations with influencers, or paid advertising. The goal is to increase the app’s visibility, engagement, and downloads.

Why should I choose platforms like TikTok, Meta, and Google Ads for my app marketing?

TikTok, Meta, and Google Ads have billions of active users worldwide, making them excellent platforms for reaching a broad, diverse audience. Their AI-driven algorithms are incredible at finding the end user you need.We help you strategize and select the best platforms to market for boosting app downloads in the long-run.

Why should I choose House of Marketers for my App Marketing?

House of Marketers is a leading marketing agency. Our team has a deep understanding of each platform, and have successfully led hundreds of marketing ad campaigns across TikTok, Meta, and Google ads. We specialise in creating innovative and effective social media campaigns. Our team is committed to delivering the best results for our clients, focusing on increasing app visibility, engagement, and downloads.

How does House of Marketers develop a marketing strategy for my app?

We start by understanding your app, its features, and its target audience. We then develop a tailored marketing strategy that includes setting clear objectives, identifying the appropriate target demographics, creating engaging content, and conducting regular performance analysis.

What kind of results can I expect from an app marketing campaign?

Results can vary based on several factors, including the quality of your app, the target audience, and the industry. However, with House of Marketers, you can expect a quick improvement in your KPIs – we put the time and effort required to bear your KPIs. We’re very data-driven and enjoy meticulously testing where we can.

How long does it take to see results?

While some campaigns have the potential for virality and can see immediate results, some require time to gain traction. In our experience, a well-planned and executed marketing campaign usually begins showing significant results within a few weeks of testing and optimisation.

How much does it cost to run a marketing campaign with House of Marketers?

The cost of your app marketing campaign can vary based on the specific requirements of your app, your KPIs, your audience, your niche and the complexity of the campaign. Please contact us for a detailed quote.

How will I know how my campaign is performing? When will you report?

We believe in transparency and keep our clients updated about their campaign’s progress. We provide weekly reports detailing the performance metrics of your campaign, including reach, engagement, and conversion rates. We also offer weekly/bi-weekly calls to clients spending over a certain threshold.

What type of apps do you work with?

We work with a wide variety of apps, from fitness, to finance, to gaming and entertainment to productivity and e-commerce. We are not confined by any industry however as the blueprint and plan of action tends to be quite similar despite the uniqueness of the industry. We do however tailor our strategies to each client’s unique needs, the market we’re working in and target audience.

How does House of Marketers measure success in app marketing?

We focus on measurable outcomes such as increased app downloads, higher engagement rates and an improved ROI.

Ready to start marketing your App with House of Marketers?