Get more App Downloads and In-App Conversions Globally, today!
We're House of Marketers - Your trusted partner in the fast-moving mobile app marketing world
HOW WE BEGAN
Our App Marketing Agency's Story
Inigo Joined TikTok
In 2016, Inigo joined musical.ly, and was as one of their first Bytedance/TikTok EMEA employees, managing their Strategy and Partnerships.
The Power Discovery
Inigo quickly discovered exactly how much more powerful TikTok was in engaging and converting audiences than other platforms.
House of Marketers was born
In 2020, Inigo co-founded House of Marketers, to lead ambitious global brands on their pathway through the power of TikTok. We now specialise in 5 social platforms.
Social Media Platforms we Specialize in for PPC and Organic
What Clients Love About Us
What Our Clients Love About Us
Review our App Marketing Campaign Case Study Examples
Meet Inigo Rivero
Managing Director at House of Marketers
Inigo Rivero joined TikTok as one of their first EMEA employees, developing an ecosystem of TikTok partners. In doing so, Inigo helped over 300 brands thrive on the platform. During his time there, he led TikTok’s growth in key markets like the UK, France, and Germany, becoming a go-to leader in the field.
His passion? Simply helping people succeed on TikTok, whether they’re large businesses, SMEs or startups. In 2020, he co-founded House of Marketers TikTok Marketing Agency, to help brands become the next powerhouses on social media!
Unlock your app's potential and boost downloads with House of Marketers. On a global scale, we take your app's visibility, install user base and in-app conversions to new heights with the power of advanced TikTok, Meta, and Google Ads.
Tailored Campaigns that perfectly aligns with your strategic app goals
- We’re a leading marketing agency specialising in influencer marketing, and paid media marketing
- We offer strategic guidance with data-driven insights.
- Our objective is clear – your app, the next social media sensation.
Increase App Downloads Using an Approach to Marketing with Social Media
Our talented agency includes content creators, a large experienced influencer partnership team and paid media specialists. They help ambitious companies with apps navigate TikTok, Meta, Google Ads and more.
TikTok: A Global Audience at Your Fingertips
With over a billion global users, TikTok offers an unparalleled reach. Its users are eager, engaged, and primed for discovery. Not just passive consumers, TikTok users are creators, influencers, and trendsetters – amplifying the potential for your app to be discovered and downloaded. TikTok’s unique algorithm prioritizes content relevance and engagement, creating a unique landscape for content discovery.
Meta: Precise Targeting and Diverse Ad Formats
Google Ads: Intent-based Targeting and Wide Reach
Google Ads, a leader in search, offers intent-based targeting, connecting with users actively seeking similar apps or related content. Google Ads is perfect for converting users at the very bottom of the funnel. Its wide reach extends beyond Google’s properties to a vast network of partner websites, increasing the potential for your app’s discovery and installation.
Marketing to the Mobile-First Generation Across All Platforms
The younger, mobile-first generation isn’t confined to a single platform. By marketing your app on TikTok, Meta, Google Ads and other platforms, you align with their behavioural trends, offering seamless, in-context opportunities to download your app without disrupting their user experience.
We're obsessed with testing everything. Get started.
Unlock the Power of TikTok, Meta and Google Ads: The New Frontier in App Marketing with House of Marketers
Navigating the unique dynamics of TikTok, Meta, and Google Ads can be a challenging task for app marketers. These platforms, each with their unique user base and content approach, have transformed the app marketing landscape and House of Marketers is here to guide you through this new frontier, unlocking the potential of these platforms to boost your app’s visibility, engagement, and downloads.
Here’s why these platforms are game-changers in app marketing:
Reach and Engagement
TikTok, Meta, and Google Ads are powerhouses of global connectivity, with billions of active users worldwide. TikTok alone commands an impressive average usage time of 52 minutes per day.
High User Interaction
Each platform fosters unique forms of user interaction. TikTok’s challenges, duets, and hashtags, Meta’s reactions, shares, and comments, and Google Ads’ click-through opportunities make users more likely to engage with brands than on other platforms.
Diverse User Base
Across TikTok, Meta, and Google Ads, the demographic spread is vast and diverse. TikTok’s largest user segment is the 20-29 age group, forming 30% of users. Meta has a significant share of millennials and Gen Z, and Google Ads reach extends to various age groups due to its wide-ranging partner websites.
Mobile-First Platform
Being a mobile-first platform, Social media is a natural ally for app marketing. It offers a seamless transition for users to download your app directly, creating a frictionless user journey.
Viral Potential
TikTok’s unique algorithm is built to promote content virality. This gives even new apps a fighting chance to go viral, garnering massive visibility almost overnight.
Versatile Ad Formats
From TikTok’s in-feed videos and branded effects, Meta’s carousel ads and stories, to Google Ads’ responsive search ads, each platform offers a range of ad formats that allow you to effectively showcase your app.
With House of Marketers, you can unlock the power of digital marketing for boosting your app downloads. We guide you through the unique dynamics of each platform and create tailor-made strategies to boost your app’s visibility, engagement, and downloads.
Ready to discover the possibilities?
The House of Marketers’ Approach to Boosting App Downloads
We offer a comprehensive suite of services to propel your app to success using TikTok Ads, Meta Ads, and Google Ads.
Our methodology is comprehensive, data-driven, and personalised to ensure that your app achieves the recognition it deserves across these platforms.
Let's take a look at these services in action:
Let's take a look at these services in action:
Strategy Development in Action
We craft a custom marketing strategy for your app, incorporating a deep understanding of your audience, your app’s unique selling points, across all platforms.
We understand that a financial planning app targeting millennials would need a different strategy than a productivity app for professionals and personalise our strategy accordingly.
Influencer Partnerships and Campaign Management
We leverage our network of influencers to boost your app’s visibility and credibility. Our team handles influencer identification, outreach, and collaboration management.
Our team is adept at managing both organic and paid campaigns on TikTok, Meta and Google ads. We handle everything from ad creation to bid management and audience targeting.
Engaging Content Creation
Working in collaboration with you, our team of creatives design an entertaining, inspiring, and interactive content plan that aligns with your immediate and long-term goals.
Once we understand your goals and your audience, we develop custom campaigns that showcase your app’s unique selling points and appeal to your target demographic’s interests and needs.
Performance Analysis and Reporting
We don’t stop at launching your campaign. We continuously monitor your campaign’s performance, analysing key metrics like engagement rate, click-through rate, and conversion rate. Based on these insights, we refine and optimize your campaigns to ensure maximum ROI.
Why Choose House of Marketers for Your App Marketing?
Choosing House of Marketers for your app marketing brings a suite of advantages.
Unmatched Expertise
With House of Marketers, you are choosing a team that is at the forefront of TikTok, Meta, and Google Ads marketing. We’re not just observers of trends; we’re active participants, consistently testing, learning, and innovating to provide our clients with the most effective strategies. It’s this expertise that has enabled us to deliver successful campaigns across diverse sectors, from gaming and entertainment to productivity and e-commerce.
Comprehensive, End-to-End Solution
At House of Marketers, we offer a full-service solution to your app marketing needs. We manage your campaigns from inception to completion, beginning with identifying user personas and understanding your target market. This allows us to craft a campaign that resonates with your intended audience, ensuring maximum impact.
Partnership and Collaboration
Choosing us also means choosing a collaborative partnership. We don’t just provide a service; we work with you, integrating your ideas and understanding your brand to deliver a marketing strategy that is uniquely tailored to your app and your audience. We recognise that every app is unique. Our strategies are tailored to meet your specific needs, goals, and brand image.
Join Us for Result-Oriented App Marketing
Results-Oriented
We understand that at the end of the day, it’s the results that matter. That’s why we keep our focus sharply on KPIs that drive business growth. Whether it’s boosting app downloads, increasing user engagement, or improving in-app purchase rates, our strategies are tailored to deliver tangible results.
Data-Driven Decisions
Our job doesn’t end when the campaign goes live. We monitor performance continually and tweak our strategies as needed. From content creation to performance analysis, we oversee every aspect of your campaign, giving you peace of mind and freeing you to focus on your core business functions. Our strategies are backed by data and insights, not assumptions. This data-driven approach ensures we’re making decisions that will deliver maximum effectiveness for your campaigns.
Sustainable Growth
With House of Marketers, you can trust that your app marketing strategy is geared towards long-term success. Our ultimate aim is not just a temporary boost in downloads, but sustainable growth for your app. Our campaigns are designed to convert users into loyal app users, boosting not only your ranking on app stores but also fostering a loyal user base that continues to engage with your app over the long term.
Contact Us
Partner with our Leading Global App Marketing Agency.
Please complete the form below to enquire about a partnership. Our friendly partnerships team will contact you as soon as possible to schedule a consultation call. After the call, our team will prepare a solid marketing proposal and full strategy for the execution of your next campaign!
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Find Us
52 Bedford Row, London WC1R 4LR
Frequently Asked Questions
App Marketing is a strategy where businesses leverage different platforms to promote their mobile apps. This could be through regular posts, collaborations with influencers, or paid advertising. The goal is to increase the app’s visibility, engagement, and downloads.
TikTok, Meta, and Google Ads have billions of active users worldwide, making them excellent platforms for reaching a broad, diverse audience. Their AI-driven algorithms are incredible at finding the end user you need.We help you strategize and select the best platforms to market for boosting app downloads in the long-run.
House of Marketers is a leading marketing agency. Our team has a deep understanding of each platform, and have successfully led hundreds of marketing ad campaigns across TikTok, Meta, and Google ads. We specialise in creating innovative and effective social media campaigns. Our team is committed to delivering the best results for our clients, focusing on increasing app visibility, engagement, and downloads.
We start by understanding your app, its features, and its target audience. We then develop a tailored marketing strategy that includes setting clear objectives, identifying the appropriate target demographics, creating engaging content, and conducting regular performance analysis.
Results can vary based on several factors, including the quality of your app, the target audience, and the industry. However, with House of Marketers, you can expect a quick improvement in your KPIs – we put the time and effort required to bear your KPIs. We’re very data-driven and enjoy meticulously testing where we can.
While some campaigns have the potential for virality and can see immediate results, some require time to gain traction. In our experience, a well-planned and executed marketing campaign usually begins showing significant results within a few weeks of testing and optimisation.
The cost of your app marketing campaign can vary based on the specific requirements of your app, your KPIs, your audience, your niche and the complexity of the campaign. Please contact us for a detailed quote.
We believe in transparency and keep our clients updated about their campaign’s progress. We provide weekly reports detailing the performance metrics of your campaign, including reach, engagement, and conversion rates. We also offer weekly/bi-weekly calls to clients spending over a certain threshold.
We work with a wide variety of apps, from fitness, to finance, to gaming and entertainment to productivity and e-commerce. We are not confined by any industry however as the blueprint and plan of action tends to be quite similar despite the uniqueness of the industry. We do however tailor our strategies to each client’s unique needs, the market we’re working in and target audience.
We focus on measurable outcomes such as increased app downloads, higher engagement rates and an improved ROI.