Invoice Fly
TikTok Campaign Case Study
Invoice Fly TikTok Campaign Case Study
We Successfully Generated Over 2K Paying Monthly Subscribers And 70K App Downloads For Invoice Fly In Several Months!
OUR CLIENT
About Invoice Fly
Invoice Fly simplifies the process of crafting and dispatching polished invoices to your clientele. Tailored for small businesses, freelancers, and contractors alike, it streamlines the creation of invoices and estimates effortlessly. Look no further than Invoice Fly, the premier choice for invoicing tasks.
OUR CLIENT
About Invoice Fly
Invoice Fly simplifies the process of crafting and dispatching polished invoices to your clientele. Tailored for small businesses, freelancers, and contractors alike, it streamlines the creation of invoices and estimates effortlessly. Look no further than Invoice Fly, the premier choice for invoicing tasks.
The Problem
Invoice Fly wanted to scale the number of monthly recurring paying subscribers for Invoice Fly’s app across TikTok, generating a low cost per download and low customer acquisition cost.
Target audience
- Regions: US, UK, Australia, Canada, Ireland, New Zealand, France, Spain, Germany, Portugal and South Africa
- Age: 18+
Our Approach
To target freelancers and small business owners, we utilised like-minded everyday professionals to engage them through their pain points; notably how many did not have a portable and simple way to send invoices and have contracts signed.
We outreached to plumbers, electricians and more creators from very relatable professions.
By showcasing how easy Invoice Fly made sending invoices and receiving contracts, especially during the busy work days of freelance professionals, we were able to show our audience how useful Invoice Fly is and encourage them to use it themselves.
The content was then amplified to millions of the target audience through paid media ads by our performance marketing specialists.
Incredible Results
- We generated a storm of installs and monthly paying subscribers, leading to Invoice Fly's heavy growth from a new startup to a serious player in the fintech space!
- Our specialists identified the perfect influencers and UGC creators to produce expetional content that easily converted the target audience into customers!
- We rapidly scaled the ROAS and installer base of Invoice Fly!
Why Our Clients Love Us!
Why Our Clients Love Us!
