TIKTOK MARKETING CASE STUDY
JobSwipe TikTok Campaign Case Study
JobSwipe TikTok Campaign Case Study
OUR CLIENT
About JobSwipe
JobSwipe stands as an exciting and innovative mobile-based recruitment platform. It effectively attracts new and untapped candidates at scale, as well as over 1 million vacancies that are available within the app.
OUR CLIENT
About JobSwipe
JobSwipe stands as an exciting and innovative mobile-based recruitment platform. It effectively attracts new and untapped candidates at scale, as well as over 1 million vacancies that are available within the app.
The Problem
With growing competitiveness in the jobseekers and recruitment market, JobSwipe really needed an influencer marketing and paid social media specialist agency to help differentiate them.
The Objective
- User Acquisition: Increase the user base to 50,000 active users within the first year.
- Brand Awareness: Establish JobSwipe as a recognizable brand in the job market.
- Cost-Effective Campaign: Maintain an average Cost Per Acquisition (CPA) of under $5 for app downloads
Target audience
- Region: USA and UK
- Ages: 18+
Our Approach
- Platform Selection: TikTok, Facebook and Instagram. We strategically allocated the budget across platforms based on performance.
- Performance Monitoring: Continuously monitor and adjust campaigns based on real-time data. We smashed the CPI target of $5 CPI, and achieved under $2 CPI.
- We achieved the 50,000 active users target as briefed
Incredible Results
- A significant increase in the number of daily active app users was attained
- Waves of awareness were generated with a remarkable 31M+ number of video views
- We also beat industry standard with a cost per install lower than $2
Active Users
0
K+
App Installs
0
K+
Clicks
0
k
Video Views
0
M+
What Our Clients Love About Us
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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What Our Clients Love About Us
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next
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