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Relevant Case Studies

INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY

Hover Air Drone Influencer Marketing Campaign

How Hover Air partnered with us and went viral achieving over 30 million video views in the process!

OUR CLIENT

About Hover Air

Hover Air is a technology company specializing in the development of compact, user-friendly aerial devices designed for personal and recreational use. The company focuses on integrating autonomous flight capabilities, advanced imaging, and lightweight design to create drones that operate without the need for traditional remote controls.

OUR CLIENT

Hover Air

The Problem

Hover Air partnered with House of Marketers to launch a multi-market campaign promoting its flagship product, the Hover Air X1 drone. The goal was to drive awareness and high-intent interest for the drone.

Target audience

Our Approach

To drive awareness for the Hover Air X1, we have partnered with 227 influencers across five global markets so far, focusing on dynamic content that showcased real-life use—like palm take-offs, hands-free filming, and smooth landings. Despite weather challenges, we adapted with indoor content and Stories, maintaining strong output.

Incredible Results

Massive Reach Achieved: Generated 30M+ total video views, with over 27.5M organic—catapulting Hover Air X1 into viral territory across five major markets.
Creator-Led Scale: Activated 227 creators worldwide, amplifying authentic product use through localized, engaging content.
Buzz That Stuck: Delivered a +129% uplift in organic views, showcasing how relatable storytelling sparks mass attention.
Boosted Value Added: 2.6M additional views from ad support pushed the drone even further into the spotlight, reinforcing campaign momentum.

Influencers

Boosted Views Value Added

0 M

Organic Views Improvement

0 %

Total Video Views

0 M

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TIKTOK & INSTAGRAM MARKETING CASE STUDY

McAfee Software Influencer Marketing Campaign

McAfee Software Marketing Case Study

Our influencer marketing specialists supercharged the brand uplift of McAfee, an anti-virus industry leader

OUR CLIENT

About McAfee

OUR CLIENT

About McAfee

McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. From scam detection to identity protection, McAfee makes cybersecurity simple, human, and trustworthy—so users can explore more, worry less, and stay one step ahead of cybercriminals.

The Problem

McAfee partnered with House of Marketers to raise awareness of its AI Text Scam Detector in the UK and Germany. The campaign tapped into key creator communities—including parents, grandparents, and digital protectors—to deliver humorous, relatable content that made cybersecurity accessible and memorable.

Target audience

Our Approach

We activated 23 creators across the UK and Germany, delivering 28 videos and 10 reposts. The strategy focused on relatable “protector” creators—parents and grandparents—who used humor, challenges, and real-life scenarios to highlight McAfee’s AI tool. TikTok outperformed Instagram, driving nearly 10x more views. This approach led to standout results, including a 125% uplift in consideration (UK) and a 33% boost in awareness (DE).

Incredible Results

Massive Reach Achieved: Garnered over 7.4 million organic views, driving widespread visibility across the UK and Germany.
Cost-Efficient Engagement: Delivered an impressive CPV of just £0.0075, maximizing ROI while scaling awareness.
Curiosity Ignited: Achieved a +56% uplift in curiosity, proving the campaign successfully sparked interest and attention.
Consumer Confidence Boost: Saw a +53% increase in consideration, with audiences more likely to explore and trust McAfee’s AI tool.
Platform Performance Edge: TikTok content outperformed Instagram by nearly 10x, positioning short-form video as a dominant awareness driver.

Video Views

0 M

Creators

Recommendation Brand Uplift

0 %

Curiosity Brand Uplift

0 %

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Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Your Parking Space Automotive Influencer Campaign

We Skyrocketed the Revenue Per User of the Your Parking Space App by 57%
Among Generation Z Users!

OUR CLIENT

About Your Parking Space

OUR CLIENT

About Your Parking Space

YourParkingSpace is a UK-based digital platform that connects drivers with available parking spaces, making it easy to find, book, and pay for parking in advance. Whether it’s hourly, daily, or monthly, users can secure spots in driveways, car parks, or commercial spaces across the UK—saving time, stress, and often money.The platform also enables individuals and businesses to monetize their unused parking spots, turning idle space into passive income. With a user-friendly app, flexible booking options, and a growing network of locations, YourParkingSpace is redefining how the UK parks—convenient, cashless, and connected.

The Problem

Your Parking Space partnered with us to position their marketplace app as the go-to solution for Gen Z and Millennial drivers. Through strategic influencer collaborations, we produced scroll-stopping content that fueled app downloads and built serious brand buzz. By tapping into authentic voices with strong audience trust, we boosted awareness, drove high-intent traffic, and made parking smarter, simpler, and more social.

Target audience

Our Approach

To accelerate app downloads for Your Parking Space, we launched a high-impact TikTok influencer campaign, powered by seasoned creators who truly understand the platform. By combining authentic storytelling with precise audience targeting, we delivered a 57% revenue lift from users aged 18–24, along with a 17% boost for the 25–34 audience segment—proving the power of creator-led campaigns.

Incredible Results

Gen Z Revenue Growth: Precision-targeting led to a remarkable 57% surge of revenue per users among 18-24-year-olds.
Impactful Partnerships: Strategic influencer collaborations drove app downloads, resulting in 19M impressions and 36k installs.
Performance Metrics: With 210k+ clicks, our campaign significantly boosted Your Parking Space's app growth.
Strategic Approach: Leveraged TikTok influencers, paid social ads and expert creative ideas to maximize app installs and in-app sales.

App Installs

0 K+

Clicks

0 K+

Impresssions

0 M+

Surge in revenue

0 %

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Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Garzini TikTok Fashion Influencer Marketing Campaign

Garzini Fashion TikTok Influencer Campaign

When House of Marketers Made Wallets Cool Again...
(Featuring Garzini Wallets and a Magical 4X ROI!)

OUR CLIENT

About Garzini

Garzini is a premium wallet brand known for its innovative Magic Wallet system, which uses hidden elastic straps to securely store cash and cards in a slim, stylish design. Founded with a focus on craftsmanship, functionality, and minimalism, Garzini combines top-grain leather with RFID protection and smart utility. The brand is B Corp certified, committed to ethical production, and has earned a loyal global following for merging form, function, and fashion seamlessly.

OUR CLIENT

About Garzini

The Problem

Garzini partnered with us to elevate their wallet line among style-conscious Gen Z and Millennials. By zeroing in on their unique Magic Wallet system—a sleek, leather-clad twist on traditional wallets—we led a campaign featuring carefully-selected, fashion, technology and lifestyle influencers to generate viral content that drove a very high ROAS. We amplified this organic creativity with TikTok ads, boosting reach and accelerating conversions.

Target audience

Our Approach

We encouraged users to seek out premium-quality wallets instead of settling for run‑of‑the‑mill pieces found at clothing stores. Fresh, captivating influencer content highlighted Garzini’s signature slim and magical design, as well as their RFID-blocking strap system, showcasing the brand as both smart and stylish. To increase impact, we backed the organic content with TikTok ad spend targeting men aged 18–45, further driving consideration and sales.

Incredible Results

Viral Creator Content: Over 30 strategic influencer collaborations resulted in 21K+ TikTok followers, amplifying brand visibility and led to several viral videos
Sales Surge: We garnered 5.6M impressions and 50K+ clicks, fuelling a surge in sales for Garzini wallets.
Targeted Reach: Precisely targeted USA males aged 18-44, we drove direct sales through compelling TikTok organic videos and paid ads.
Profitable Returns: Achieved an impressive 4X ROAS, optimizing ROI and delivering substantial business growth for Garzini.

New TIkTok Followers

0 K+

Clicks

0 K+

Video Views

0 M+

ROI

0 X

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Relevant Case Studies

TIKTOK MARKETING CASE STUDY

The Dragon City Game TikTok Campaign Case Study

Dragon City
TikTok Gaming
Creator
Campaign

The TikTok Influencer Marketing Experts have been smashing the targets of Gaming mobile app, Dragon City for years!

OUR CLIENT

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

OUR CLIENT

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

The Problem

Dragon City needed to outsource their influencer marketing and paid media activity to a trusted agency that could driver higher levels of engagement with creators, as well as general awareness and low-cost installs.

Campaign Objectives

The campaign objective was to achieve CPM $4 – $5 with authentic UGC videos from TikTok creators

Target audience

Regions: LATAM and USA
Ages: 16 – 25
Gender: Predominantly males

Utilising TikTok-Native Content & Paid Media to Drive Results

With a real focus on bringing out the brand voice of the game, we strictly partnered Dragon City with creators that encapsulated the personality of the game, as well as the target market.

Through impactful, entertaining TikTok-native content, and a powerful TikTok ads strategy we were able to exceed the client’s expectations. We have since been working with Dragon City for years.

Campaign Achievements

“House of Marketers continue to smash our targets!”

Video Views

0 M

Influencers

0 +

Continents

Engagements

0 K

Testimonials

House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.

The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Testimonials

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Pantum Technology Influencer Campaign Case Study

June 27, 2025

Hover Air Drone Marketing Campaign Case Study

June 25, 2025

McAfee TikTok Instagram influencer campaign case study

McAfee Creator Software Marketing Campaign

June 25, 2025

Your Parking Space Automotive Influencer Case Study

June 20, 2025

Garzini Wallet Influencer Marketing Case Study

June 18, 2025

Dragon City Influencer Marketing Case Study

June 9, 2025

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

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TIKTOK INFLUENCER CASE STUDY

Mediheal K-Beauty Sheet Mask
Campaign Case Study

Mediheal K-Beauty Sheet Mask Campaign Case Study

How we helped Mediheal Scale Internationally into the US with their range of K-Beauty Skincare Sheet Masks!

OUR CLIENT

About Mediheal

In just 10 years, MEDIHEAL transformed from an innovative idea into a globally recognised beauty powerhouse, all driven by a single mission: to make everyday sheet masks that deliver affordable, comprehensive skincare solutions.

MEDIHEAL blends science with beauty, collaborating with leading dermatologists, scientists, and aestheticians to craft highly effective, all-in-one skincare solutions. In 2017, the brand took a major step forward by establishing its own R&D centre, dedicated to independent research and the development of cutting-edge mask technologies and formulas. This commitment to innovation keeps MEDIHEAL at the forefront of skincare advancements.

OUR CLIENT

About Mediheal

The Problem

Mediheal launched an initial influencer campaign with House of Marketers to generate Black Friday sales in the US for their sheet mask collection and toner pads.

Target audience

Our Approach

We executed a data-driven influencer marketing strategy designed to maximize Black Friday sales while keeping the messaging authentic and relatable. Our influencer delivery team partnered influencers in the 50K–500K follower range, with strong engagement and trust within niche skincare communities to maintaining cost efficiency.

Influencers highlighted exclusive Black Friday deals, including discounts and bundles, using trackable links to measure performance. A mix of testimonials, application tutorials, and skincare routine videos were created to keep content fresh, unique and engaging, ensuring high visibility during the sale period.

The campaign significantly increased Mediheal’s Black Friday sales, elevated brand visibility, and strengthened its position in the global skincare market. The use of mid-tier influencers proved highly effective in balancing authenticity and ROI, driving both engagement and conversions.

Incredible Results

Video views

0 M+

Engagement rate

0 %

Creator Videos

Sales ROI

0 X

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

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Relevant Case Studies

OMNICHANNEL INFLUENCER CASE STUDY FOR BEAUTY BRAND

Rimmel London Product Launch
Campaign Case Study

Rimmel London Product Launch Campaign Case Study

Transforming Rimmel London's Approach to Advertising with a Influencer-First Approach!

OUR CLIENT

About Rimmel London

OUR CLIENT

About Rimmel London

Rimmel London, the UK’s top makeup brand, has been a pioneer in the beauty industry since 1834. Known for its innovative products and commitment to self-expression, Rimmel encourages users to explore and push their beauty boundaries. The brand promotes inclusivity and creativity, offering a wide range of products that allow for personal expression. Additionally, Rimmel is committed to cruelty-free practices and has been recognized by Cruelty Free International for its efforts against animal testing.

The Problem

The objective of the campaign was to launch Rimmel’s latest product, Rimmel Thrill Seeker mascara.

Previously, Rimmel’s marketing strategy had primarily focused on collaborating with famous high-end models and traditional celebrities such as Kate Moss. However, they really wanted to explore new territory and reposition their brand so they could appeal to a broader, more diverse audience.

We also found that their omnichannel strategy could be enhanced and further aligned.

Target audience

Our Approach

To revolutionize Rimmel’s marketing strategy, our team placed creators and social media influencers at the heart of their wider media plan. By leveraging authentic, stylish, and captivating content, we ignited excitement across Instagram, TikTok, and Facebook. This dynamic content wasn’t confined to social media though; it was seamlessly integrated into every marketing channel. Imagery and video clips were repurposed across paid media, programmatic channels, OOH billboards, television ads, and display ads, ensuring a consistent and powerful brand presence.

Central to this campaign was Olivia McNeil, celebrated as ‘Northern Irish TikTok royalty’ by Heat magazine. Olivia’s engaging content, featuring light-hearted videos about fashion, makeup, and food, alongside viral clips of her dancing with her cat, has captivated a vast Gen Z audience. This demographic is highly sought after by brands aiming to connect with teenagers and young adults. As the new muse of Rimmel London and the face of the Wonder Volume Thrill Seeker Mascara campaign, Olivia embodies the vibrant and adventurous spirit of the brand.

To further drive awareness of Rimmel’s new product launch, we pinpointed the perfect creators to complement Olivia, who acted as a spearhead of the campaign.

Ultimately, Rimmel experienced unprecedented success from the new approach, as highlighted in the results below.

Incredible Results

Unprecedented Sales Surge: Achieved a remarkable 300% increase in sales, compared to typical product launches
Unstoppable Demand: Sold out the Thrill Seeker mascara 7 times consecutively, necessitating pauses in marketing activities
Omnichannel Dominance: Successfully utilized influencer content across all channels, including OOH, digital billboards, TV, paid media, and organic social posts.
Influencer Impact: Leveraged Olivia Neil's influence to spearhead a cohesive and impactful campaign, solidifying her role as the brand ambassador.

Impressions

0 M+

Sold out range consecutively

0 x

Creators

Uplift in sales versus most product launches

0 %

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

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52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK INFLUENCER CASE STUDY

Biodance Beauty Skincare
Campaign Case Study

Biodance Beauty Skincare Campaign Case Study

How We Smoothly Positioned Skincare Brand, BioDance as the Go-To Brand for the Dance Community by Leveraging TikTok Creators, and Successfully Launching their New Skincare Products!

OUR CLIENT

About Biodance

Biodance is a skin care brand. Their product range includes a collagen hydrogel mask that tightens, deeply hydrates, and minimizes pores for smooth, plump skin. Made from 34g of serum, it becomes transparent as it penetrates deep layers, enhancing elasticity and reducing wrinkles. The product has been formulated with Oligo-hyaluronic acid and probiotics, it’s hypoallergenic and free of 19 harmful ingredients.

OUR CLIENT

About Biodance

The Problem

House of Marketers were handed the challenge of elevating Biodance’s visibility and community engagement in a unique way that would really help Biodance stand out in a growingly crowded collagen mask market.

Attracting a diverse audience of millennials and generation Z was an objective we were tasked with.

Target audience

Our Approach

Biodance really needed to differentiate from the competition, and this led us to really hyper-target a very specific community; dancing and performance art enthusiasts. The strategy involved leveraging TikTok, a platform known its high engagement levels within the dance and performing arts communities.

Top creators belonging to these communities were then partnered, and the campaign’s core was to create and share captivating content that reflects the essence of Biodance, including performances, behind-the-scenes peeks, and interactive live sessions. Other creatives presented the morning routine of the creators, demonstrating how to apply the collagen mask, whilst highlighting the unique benefits of the product.

Using a very targeted and customised approach led us to leave an outstanding impression on the target market, bringing Biodance to the palms and tips of everybody’s hands within the TikTok dance community; boosting Biodance’s TikTok community by an incredible 10,000 followers.

Incredible Results

People reached

0 M+

Engagement rate

0 %

Creators

Increase in TikTok followers

0 %

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

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Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

INFLUENCER MARKETING AND UGC CASE STUDY

d'Alba Beauty Skincare
Campaign Case Study

d'Alba Beauty Skincare Campaign Case Study

House of Marketers were tasked with positioning D’Alba’s White Truffle Spray Serum as the top hydration product in the beauty/skincare community and become a desired brand by young female consumer audience.

OUR CLIENT

d'Alba

d’Alba develops the most convenient, hygienic, organic and shortening skincare routine products with effective ingredients. d’Alba provide their customers with the most luxurious, convenient, and effective premium skincare.

OUR CLIENT

About d'Alba

The Problem

House of Marketers faced the challenge of positioning D’Alba’s White Truffle Spray Serum as the top hydration product within the highly competitive US and Spain beauty and skincare markets. The primary obstacles included overcoming brand recognition obstacles, differentiating the product in a crowded space, and appealing to the discerning young female consumer audience.

Target audience

Our Approach

Our agency’s approach involved leveraging the power of influencers to navigate these challenges, elevating D’Alba’s brand visibility and desirability. By collaborating with trusted voices in the beauty community, we aimed to highlight the unique benefits of the White Truffle Spray Serum, fostering a strong connection with potential customers and establishing D’Alba as a leading name in skincare.

A collective of skincare professionals, beauty fanatics and UGC beauty professional creators were utilised to communicate the unique benefits and differentiations of their Serum via the power of emotional testimonials, humour and entertaining, but insightful videos, all bearing strong call-to-actions.

We partnered with 97 creators to build powerful content. Some creators outlined optimal application techniques, and provided concise product reviews during their regular day in engaging narrative formats. Whilst some creators applied their makeup whilst having natural conversations with their children.

We found particular success when partnering credible dermatologist creators in our creator network that had proven to be successful on other campaigns also.

Incredible Results

We are successfully raising the awareness of the White Truffle Spray Serum, driving its position as a global skincare favorite and building strong connections across multiple markets, accumulating over 100M video so far
During our sentiment & emotional analysis, we discovered 73% of the influencer content comments encapsulated a sense of joy surrounding D'Alba & their products
Hundreds of influential creators have passionately showcased D’Alba’s White Truffle Spray Serum over the past several months
Our campaign achieved an extraordinary 9% engagement rate, shattering industry norms, whilst boosting sales by over 150%

Video Views per month

0 M+

Engagement rate

Creators per month

Increase in sales

0 %

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies