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INSTAGRAM AND TIKTOK MARKETING CASE STUDY

Tim Hortons
TikTok Campaign Case Study

Tim Hortons Influencer Marketing Campaign

Through the Power of Micro-Influencers, House of Marketers achieved over 807K views across TikTok and Instagram, significantly increasing Tim Horton's visibility during the festive season.

OUR CLIENT

About Tim Hortons

Tim Hortons is an iconic 59 year-old global coffeehouse and restaurant chain. They own well over 5,000 establishments across the word and generate a revenue of over $7 billion per year.

OUR CLIENT

About Tim Hortons

Tim Hortons is an iconic 59 year-old global coffeehouse and restaurant chain. They own well over 5,000 establishments across the word and generate a revenue of over $7 billion per year.

The Problem

Tim Hortons needed to spread the word of “Tim’s Daily Deals” & “Spin to Win” last Christmas in a brand influencer marketing campaign

Target audience

Our Approach

Tim Hortons ensures that there is something for everyone. Our aim, as an agency was to cater to the communities that Tim Hortons are a part of, providing an experience and atmosphere that enhances each day. During this festive season, our goal was for everyone, without exception, to experience the warmth of Tim Hortons and find a compelling reason to smile.

We connected with 31 influencers across TikTok and Instagram and produced 61 assets to spread that festive cheer.

Incredible Results

Skyrocketed content to over 807,000 views, dramatically enhancing Tim Horton's brand recognisability and capturing widespread audience interest.
Accumulated over 18,900 likes, signaling robust audience enthusiasm and active participation.
Recorded a standout engagement rate of 5.17% on TikTok, underscoring the compelling draw of content and high user involvement.
Achieved a solid 1.3% engagement rate, engaging Instagram users and sustaining interest.

Views

0 K

Tiktok Engagement

0 %

Likes

0 K

Instagram Engagement

0 %

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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TIKTOK MARKETING CASE STUDY

Artisse AI Image Generator TikTok Case Study

Artisse Artisse AI Image Generator TikTok Case Study

Learn How We Captured attention and Drove 18,000+ App Installs for a Personalized AI Image Generation Technology!

OUR CLIENT

About Artisse

Artisse is an innovative AI image generation company, which specialises in personal photography. The unique AI algorithm developed by Artisse not only transforms your selfies into high-quality images, but it allows you to personalize every detail.

OUR CLIENT

About Artisse

The Problem

Although a new industry, a surge of similar companies had recently entered the market. Artisse tasked us with increasing their app install base and to grow their paying customer base also.

Learn how we captured attention and drove app installs for this personalized AI image generation technology below.

Target audience

Our Approach

We reached out to collaborate with over 30 TikTok influencers (#TeamArtisse), all specialising in fashion, beauty, travel, and lifestyle. Our team ensured that the influencers highlighted the app’s unique personalized photography features, demonstrating exactly the level of perfection you can create with the Artisse AI app, touching on the key attention to detail that helps Artisse to differentiate from the competition.

The organic campaign was supported by a strategic paid advertising campaign to boost app installs and overall revenue. Artisse AI effectively expanded its market presence by blending influencer marketing with targeted advertising, establishing a strong foothold in the personalized photography sector.

Incredible Results

Achieved over 18,000 app installs, demonstrating strong market traction and user interest.
Maintained a cost-per-install of just $2.50, showcasing effective budget management and paid media optimisation.
Attracted over 8 million video views, significantly enhancing our digital presence and engaging a wide audience.
Worked with more than 30 influencers, effectively extending our reach and impact across diverse consumer segments.

Installs

0 K+

CPI

$ 0

Influencers

0 +

Video Views

0 M+

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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52 Bedford Row, London WC1R 4LR

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TIKTOK AND META MARKETING CASE STUDY

Hint App Influencer Marketing And Paid Social Case Study

Hint App TikTok Campaign Case Study

House of Marketers surpassed 1500+ new paying subscribers and 200k landing page views for the AI-driven Hint App.

OUR CLIENT

About Hint

Hint stands out as the premier astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.

OUR CLIENT

About Hint

Hint stands out as the premier AI-built astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.

The Problem

Hint wanted to increase subscription sales and revenue on Meta and TikTok. They also wanted to enhance brand awareness and engagement in the astrology market.

Target audience

Our Approach

Our influencer marketing specialists partnered with influencers that hand an association with dating, astrology or science in general, to showcase how the app works, and why they should utilise it.

Well-produced motion graphic content was also utilised to convert the target audience, and this worked incredibly well!

After producing the content, we utilized performance marketing ads to reach and convert millions of the target audience. The campaign demonstrated the power of influencer marketing and targeted paid ads in boosting brand awareness and sales, solidifying Hint App’s position in the astrology app space.

Incredible Results

Garnered more than 1,500 paying subscribers, indicating a strong resonance with the target audience and the effectiveness of the campaign.
The production of 16 engaging videos and well-proven TikTok ads paid strategies significantly enhanced Hint's noteriety in the astrology market.
Over 200,000 landing page views were achieved, demonstrating compelling offerings and a strong audience appeal.
Each new customer was acquired for just $30 CPA, showcasing exceptional efficiency in driving conversions.

Landing Page Videos

0 K+

Per new customer acquisition

$ 0

Purchase

0 +

Created videos

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

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52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Ibiza Rocks TikTok Followers Case Study

House of Marketers made "Ibiza Rocks" a TikTok sensation, generating 40K TikTok followers with micro-influencers, turning Ibiza Rocks into a must-go destination during the summer.

OUR CLIENT

About Ibiza Rocks

Ibiza Rocks is a renowned music and hospitality brand based on the Spanish island of Ibiza. It’s famous for its vibrant atmosphere, live music events, and hosting renowned DJs and artists. The brand operates the Ibiza Rocks Hotel, a popular destination for tourists seeking a lively and entertaining experience on the island.

OUR CLIENT

About Ibiza Rocks

The Problem

They wanted to amplify the awareness of Ibiza Rocks among young adults and position the Ibiza Rocks TikTok business profile as a reference when searching for interesting Ibiza content.

Target audience

Our Approach

To make the Ibiza Rocks TikTok the hub for Ibiza lifestyle content, we assembled a team of young Influencers from the lifestyle and student niches, all selected based on their fun, exuberant personalities and sent them to Ibiza to stay at the Ibiza Rocks hotel and produce content.

Our campaign, known as #ThisIsIbiza was able to present the authentic connections between the restaurants, nightlife and general culture of Ibiza. The campaign built trust with Gen-Z and Millennials over the summer, and positioned the Ibiza Rocks hotel as the best, most fun hotel to go to, when staying in Ibiza.

Incredible Results

Ibiza Rocks' TikTok channel has seen an unprecedented surge, attaining over 40,000 new followers and significantly expanding its digital community.
Content has achieved over 5 million video impressions, enhancing the brand’s presence across digital landscapes.
Experiencing meteoric growth, the platform reports a steady 150% month-on-month increase in followers, setting new benchmarks for expansion.
Content on the platform enjoys a remarkable 12% engagement rate, fostering dynamic interactions and building strong connections with the audience.

0 %

Video Impressions

0 M+

MOM growth in followers.

0 %

No. of New Influencers

0 K+

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Chispa TikTok Campaign Case Study

House of Marketers Slashed Registration Costs by 30% with Strategic TikTok Campaigns!

OUR CLIENT

About Chispa

Chispa is a dating app designed specifically for single Latina women and single Latino men. Its main purpose is to facilitate connections and matches within the Latin community, fostering meaningful relationships based on shared interests and values.

OUR CLIENT

About Chispa

The Problem

Chispa is the new app for single Latino men & women with the mission to create an exclusive community where these individual can connect.

But they really needed a solid way to drive engagement among Latino community in the US and Latin America

Target audience

Our Approach

The House of Marketers creative team tapped into ideas that would be culturally relevant and entertaining to the Latino markets. It was extremely important for us to consult Latino members in our team, review relevant trends within the markets and create humorous content that would help us to convert the target audience.

Putting the focus on humorous content helped the videos to achieve higher watch times, views and completion rates. We were able to successfully reduce Chispa’s organic cost per registration by 30%!

Incredible Results

Partnered with 6 TikTok micro-influencers to extend the campaign's influence.
Garnered 670,000 organic views, reflecting strong audience engagement on TikTok.
Achieved a 30% reduction in Organic Cost Per Registration, optimizing the budget effectively.
Produced 30 innovative creative assets for TikTok ads, enhancing the campaign's visual appeal and engagement.

Reduction in CPR

0 %

Creative Assets for TikTok Ads

Micro- Influencers

0 +

Organic views

0 K

Client Review

The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.

Julia Estacolchic

Senior Director of Brand Marketing and Head of Brand for Chispa App

Partner with our Leading Influencer Marketing Agency, today.

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Relevant Case Studies

META INFLUENCER MARKETING CASE STUDY

ReSim Influencer Marketing

Case Study

ReSim Influencer Marketing Case Study

House of Marketers Helps eSIM Company, ReSim Generate Over 5,000,000 Impressions and a CPI of $2.22!

OUR CLIENT

About ReSim

ReSim is an innovative application that offers global eSIM internet data plans at competitive prices. It’s a convenient solution for travelers, eliminating the need to buy local SIM cards every time you travel. With ReSim, you can access mobile data seamlessly wherever you go, thanks to its cutting-edge eSIM technology.

OUR CLIENT

About ReSim

The Problem

ReSim needed to drive higher value app installs through high quality creator content and Meta Ads. ReSim was targeting globally prior to working with us.

Target audience

Our Approach

At the start of the campaign, we reviewed their previous performance across each country. This led us to select
15 countries with the highest value to ReSim. This was so that we could generate more valuable installs that were more likely to generate revenue for ReSim.
Our approach involved producing very high quality content from a mix of travel, and technology influencers. Explainer content, memes and roleplay content was utilised to convert the target audience.
The content was then utilised in Meta Ads. Using well-proven optimisation strategies our paid media specialists were able to achieve further incredible results with the content produced by our influencer management department.
We tested each creative for several days, before testing audience ad groups, and scaling the best ads within the
best ad groups, filled with the best countries.

Incredible Results

Tiktok Infulencers

Link clicks

0 .6K

Installs

0 K+

CPI

$ 0 .2

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Invoice Fly
TikTok Campaign Case Study

Invoice Fly TikTok Campaign Case Study

We Successfully Generated Over 2K Paying Monthly Subscribers And 70K App Downloads For Invoice Fly In Several Months!

OUR CLIENT

About Invoice Fly

Invoice Fly simplifies the process of crafting and dispatching polished invoices to your clientele. Tailored for small businesses, freelancers, and contractors alike, it streamlines the creation of invoices and estimates effortlessly. Look no further than Invoice Fly, the premier choice for invoicing tasks.

OUR CLIENT

About Invoice Fly

The Problem

Invoice Fly wanted to scale the number of monthly recurring paying subscribers for Invoice Fly’s app across TikTok, generating a low cost per download and low customer acquisition cost.

Target audience

Our Approach

To target freelancers and small business owners, we utilised like-minded everyday professionals to engage them through their pain points; notably how many did not have a portable and simple way to send invoices and have contracts signed.

We outreached to plumbers, electricians and more creators from very relatable professions.

By showcasing how easy Invoice Fly made sending invoices and receiving contracts, especially during the busy work days of freelance professionals, we were able to show our audience how useful Invoice Fly is and encourage them to use it themselves.

The content was then amplified to millions of the target audience through paid media ads by our performance marketing specialists.

Incredible Results

We generated a storm of installs and monthly paying subscribers, leading to Invoice Fly's heavy growth from a new startup to a serious player in the fintech space!
Our specialists identified the perfect influencers and UGC creators to produce expetional content that easily converted the target audience into customers!
We rapidly scaled the ROAS and installer base of Invoice Fly!

No. of Impressions

0 M+

Cost Per Install

$ 0

Number of Influencers

Paying Monthly Subscribers

Why Our Clients Love Us!

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Why Our Clients Love Us!

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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52 Bedford Row, London WC1R 4LR

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TIKTOK MARKETING CASE STUDY

JobSwipe TikTok Campaign Case Study

OUR CLIENT

About JobSwipe

JobSwipe stands as an exciting and innovative mobile-based recruitment platform. It effectively attracts new and untapped candidates at scale, as well as over 1 million vacancies that are available within the app.

OUR CLIENT

About JobSwipe

The Problem

With growing competitiveness in the jobseekers and recruitment market, JobSwipe really needed an influencer marketing and paid social media specialist agency to help differentiate them.

The Objective

User Acquisition: Increase the user base to 50,000 active users within the first year.
Brand Awareness: Establish JobSwipe as a recognizable brand in the job market.
Cost-Effective Campaign: Maintain an average Cost Per Acquisition (CPA) of under $5 for app downloads

Target audience

Our Approach

Platform Selection: TikTok, Facebook and Instagram. We strategically allocated the budget across platforms based on performance.
Performance Monitoring: Continuously monitor and adjust campaigns based on real-time data. We smashed the CPI target of $5 CPI, and achieved under $2 CPI.
We achieved the 50,000 active users target as briefed

Incredible Results

Active Users

0 K+

App Installs

0 K+

Clicks

0 k

Video Views

0 M+

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

Find Us

52 Bedford Row, London WC1R 4LR

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

IFUN Games TikTok Campaign Case Study

We Generated An Incredible $1.21 CPI For iFUN Games' New Mobile App Launch

OUR CLIENT

About IFUN Games

Since its establishment, iFUN Games has quickly risen to prominence as a key player in the gaming industry. With a steadfast dedication to creating top-tier products and content, the company prioritizes delivering unparalleled experiences to its vast global user community.

OUR CLIENT

About iFUN Games

The Problem

iFUN Games required a specialist TikTok marketing agency to really help kickstart their influencer marketing journey by generating high quality installs at a low cost.

Target audience

Our Approach

House of Marketers and iFUN GAMES recruited passionate TikTok influencers to tell the story of their new game launch, FINAL 5.

By partnering a group of tech-savvy TikTok influencers, and utilising the brains of our content creation team (who know game marketing inside out), we were able to rapidly convert users. We created a huge impact during their new ‘FINAL 5’ mobile game launch. These video assets helped to boost the growth of their game and keep momentum during the whole launch period, and beyond.

Incredible Results

TikTok Influencer Videos

0 +

Video Views

1 M

Average cost per click (CPC)

$ 0

Average cost per install (CPI)

$ 0

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Our Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

Call Us

Find Us

52 Bedford Row, London WC1R 4LR

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