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Azar YouTube Influencer Marketing Case Study

YOUTUBE MARKETING CASE STUDY

AZAR YouTube
Influencer Marketing
 Case Study

How did Azar drive app downloads and registrations among 18-24-year-olds in the UK through influencer marketing in Europe?

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

The Problem

AZAR wanted to generate industry buzz, and brand awareness from TikTok users in Europe. They assigned us with the task of increasing the number of downloads and account registrations for Azar.

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Azar SS1
Azar SS2

Target audience

  • Region: UK
  • Age: 18 to 24

Our Approach

Azar contacted House of Marketers as they were struggling to find large numbers of influencers with the agency they were working with previously.

By working with House of Marketer’s well organised and efficient team, Azar was able to reach a significant audience and consistently find influencers that suited their brand and appealed to their target audience, leading to several successful campaigns.

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Incredible Results

  • After onboarding and activating 8 YouTube creators, we were able to attain a total 2.7M+ video views across 21 videos
  • With an average engagement rate of 4.52% we were able to drive conversation around Azar, leading to well over 6,000 comments.
Organic Video Views
0 .7M+
Videos
0
YouTube Influencers
0
Comments

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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(+44) 7712 725310

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Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

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