HomeCase StudyBiodance TikTok Influencer Marketing Case Study

Biodance TikTok Influencer Marketing Case Study

Biodance Beauty Skincare
Campaign Case Study

Biodance Beauty Skincare Campaign Case Study

How We Smoothly Positioned Skincare Brand, BioDance as the Go-To Brand for the Dance Community by Leveraging TikTok Creators, and Successfully Launching their New Skincare Products!

OUR CLIENT

About Biodance

Biodance is a skin care brand. Their product range includes a collagen hydrogel mask that tightens, deeply hydrates, and minimizes pores for smooth, plump skin. Made from 34g of serum, it becomes transparent as it penetrates deep layers, enhancing elasticity and reducing wrinkles. The product has been formulated with Oligo-hyaluronic acid and probiotics, it’s hypoallergenic and free of 19 harmful ingredients.

OUR CLIENT

About Biodance

Biodance is a skin care brand. Their product range includes a collagen hydrogel mask that tightens, deeply hydrates, and minimizes pores for smooth, plump skin. Made from 34g of serum, it becomes transparent as it penetrates deep layers, enhancing elasticity and reducing wrinkles. The product has been formulated with Oligo-hyaluronic acid and probiotics, it’s hypoallergenic and free of 19 harmful ingredients.

The Problem

House of Marketers were handed the challenge of elevating Biodance’s visibility and community engagement in a unique way that would really help Biodance stand out in a growingly crowded collagen mask market.

 Attracting a diverse audience of millennials and generation Z was an objective we were tasked with.

Target audience

Our Approach

Biodance really needed to differentiate from the competition, and this led us to really hyper-target a very specific community; dancing and performance art enthusiasts. The strategy involved leveraging TikTok, a platform known its high engagement levels within the dance and performing arts communities.

Top creators belonging to these communities were then partnered, and the campaign’s core was to create and share captivating content that reflects the essence of Biodance, including performances, behind-the-scenes peeks, and interactive live sessions. Other creatives presented the morning routine of the creators, demonstrating how to apply the collagen mask, whilst highlighting the unique benefits of the product.

Using a very targeted and customised approach led us to leave an outstanding impression on the target market, bringing Biodance to the palms and tips of everybody’s hands within the TikTok dance community; boosting Biodance’s TikTok community by an incredible 10,000 followers.

Incredible Results

People reached
0 M+
Engagement rate
0 %
Creators
0
Increase in TikTok followers
0 %

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
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House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

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