Flo Health TikTok Campaign Case Study
Flo Health TikTok Campaign Case Study
House of Marketers generated 200K engagements and 10.5M+ video views for Flo Health
OUR CLIENT
About Flo Health
Flo Health comprises of a comprehensive health app that includes features for menstruation tracking, cycle prediction, and valuable information on conception preparation, pregnancy, early motherhood, and menopause.
OUR CLIENT
Flo Health comprises of a comprehensive health app that includes features for menstruation tracking, cycle prediction, and valuable information on conception preparation, pregnancy, early motherhood, and menopause.
The Problem
Flo Health wanted to position their brand as the number one app for female health, through high engagement and keeping Flo Health on top-of-mind.
Target Audience
- Region: USA
- Age: 18-35
Our Approach
Flo Health recognized that in order to maximize their return on investment for TikTok influencer marketing campaigns, they needed to identify a TikTok marketing agency that clearly understands how TikTok users consume content, and the way to approach somewhat taboo topics.
To achieve this goal, our team developed a series of innovative concepts and partnered with influential influencers who are highly regarded within the TikTok community for topics that are relevant to the Flo Health brand.
We collaborated closely with these influencers to seamlessly integrate our creative ideas into the content they typically share on the platform. All videos were then amplified with native spark ads to skyrocket the reach of the posts.
Our long-term partnership harnesses the power of TikTok through effective influencer activations and precision-targeted influencer spark ads.
Incredible Results
- House of Marketers' approach emphasizes authentic storytelling, ensuring that influencer collaborations resonate deeply with Flo Health's audience.
- The expert curation of influencer partnerships led to a substantial increase in Flo Health app downloads within just one month.
- By leveraging influencers strategically, House of Marketers significantly boosted Flo Health's brand awareness and engagement metrics.
What Clients Love About Us
What Clients Love About Us
