Chispa TikTok Campaign Case Study
Chispa TikTok Campaign Case Study
House of Marketers Slashed Registration Costs by 30% with Strategic TikTok Campaigns!
OUR CLIENT
About Chispa
Chispa is a dating app designed specifically for single Latina women and single Latino men. Its main purpose is to facilitate connections and matches within the Latin community, fostering meaningful relationships based on shared interests and values.
OUR CLIENT
About Chispa
Chispa is a dating app designed specifically for single Latina women and single Latino men. Its main purpose is to facilitate connections and matches within the Latin community, fostering meaningful relationships based on shared interests and values.
The Problem
Chispa is the new app for single Latino men & women with the mission to create an exclusive community where these individual can connect.
But they really needed a solid way to drive engagement among Latino community in the US and Latin America
Target audience
- Region: USA and LATAM
- Age: Everyone aged 18-35
Our Approach
The House of Marketers creative team tapped into ideas that would be culturally relevant and entertaining to the Latino markets. It was extremely important for us to consult Latino members in our team, review relevant trends within the markets and create humorous content that would help us to convert the target audience.
Putting the focus on humorous content helped the videos to achieve higher watch times, views and completion rates. We were able to successfully reduce Chispa’s organic cost per registration by 30%!
Incredible Results
- Partnered with 6 TikTok micro-influencers to extend the campaign's influence.
- Garnered 670,000 organic views, reflecting strong audience engagement on TikTok.
- Achieved a 30% reduction in Organic Cost Per Registration, optimizing the budget effectively.
- Produced 30 innovative creative assets for TikTok ads, enhancing the campaign's visual appeal and engagement.
Client Review
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Julia Estacolchic
Senior Director of Brand Marketing and Head of Brand for Chispa App
