EndocaInstagram Micro-Influencer Health Case Study
Endoca Instagram Micro-Influencer Case Study
Learn How House of Marketers Skyrocketed the Sales of Holistic Wellness Brand, Endoca!
OUR CLIENT
About Endoca
Endoca stands at the forefront of healthcare reimbursement automation, empowering medical business offices and billing companies to efficiently gather the highest revenue in the shortest timeframe achievable.
OUR CLIENT
About Endoca
Endoca stands at the forefront of healthcare reimbursement automation, empowering medical business offices and billing companies to efficiently gather the highest revenue in the shortest timeframe achievable.
The Problem
Endoca, a brand dedicated to holistic wellness, recognized the power of our expertise at House of Marketers and reached out to embark on a transformative Instagram campaign.
They wanted us to enhance their brand presence and position Endoca as the go-to solution for natural wellness, appealing to mothers, athletes, and young professionals.
Target audience
- Region: UK.
- Age: 18+
Our Approach
Our strategic approach to expanding Endoca’s reach was twofold. Firstly, we harnessed static posts to present Endoca as a trusted natural solution, emphasizing relaxation, post-workout recovery, and improved focus. Complementing these posts, With authentic IG Stories & Reels videos that shared personal experiences, forging deep emotional connections and inspiring viewers to explore Endoca further.
On our strategy & approach, we tailored key messages for each influencer category:
- Mothers Micro-Influencers, the focus was on well-being, natural remedies for stress, and moments of relaxation.
- Athlete Micro-Influencers emphasized recovery, performance, and soothing effects.
- Young Professional Micro-Influencers highlighted stress management, enhanced concentration, and peaceful mornings.
These key messages directed our influencer strategy, ensuring a targeted and effective campaign that resonated with our diverse audience.
Incredible Results
- Leveraging 10 on-brand Instagram influencers, we reached and impacted a very niche market.
- Achieved an outstanding 9.50% engagement rate, demonstrating high audience interaction.
- Expanded market presence and brand awareness through strategic social media collaborations.
What Brands Love About Us
What Brands Love About Us
