EndocaMicro-Influencer Health & Beauty Case Study
Endoca Instagram Micro-Influencer Case Study
Learn How House of Marketers Skyrocketed the Sales of Holistic Wellness Brand, Endoca!
The Problem
Endoca, a brand dedicated to holistic wellness, recognized the power of our expertise at House of Marketers and reached out to embark on a transformative Instagram campaign.
They wanted us to enhance their brand presence and position Endoca as the go-to solution for natural wellness, appealing to mothers, athletes, and young professionals.
![376724400_1527070278030949_8523235394146290485_n](https://www.houseofmarketers.com/wp-content/uploads/2024/04/376724400_1527070278030949_8523235394146290485_n-819x1024.jpg)
![376073649_5277014732423092_6912563309539871486_n](https://www.houseofmarketers.com/wp-content/uploads/2024/04/376073649_5277014732423092_6912563309539871486_n-819x1024.jpg)
Target audience
- Region: UK.
- Age: 18+
Our Approach
Our strategic approach to expanding Endoca’s reach was twofold. Firstly, we harnessed static posts to present Endoca as a trusted natural solution, emphasizing relaxation, post-workout recovery, and improved focus. Complementing these posts, With authentic IG Stories & Reels videos that shared personal experiences, forging deep emotional connections and inspiring viewers to explore Endoca further.
On our strategy & approach, we tailored key messages for each influencer category:
- Mothers Micro-Influencers, the focus was on well-being, natural remedies for stress, and moments of relaxation.
- Athlete Micro-Influencers emphasized recovery, performance, and soothing effects.
- Young Professional Micro-Influencers highlighted stress management, enhanced concentration, and peaceful mornings.
These key messages directed our influencer strategy, ensuring a targeted and effective campaign that resonated with our diverse audience.
Incredible Results
- Leveraging 10 on-brand Instagram/TikTok influencers, we reached and impacted a very niche market.
- Achieved an outstanding 9.50% engagement rate, demonstrating high audience interaction.
- Expanded market presence and brand awareness through strategic social media collaborations.
What Brands Love About Us
![](https://library.uicore.co/wp-content/uploads/2021/09/Fitness-testimonial-2.png)
![Nicolas Arias](https://www.houseofmarketers.com/wp-content/uploads/2022/04/Nicolas-HelloFresh-e1715779530811.jpg)
![Julia Estacolchic](https://www.houseofmarketers.com/wp-content/uploads/2022/04/JEMatchcut-e1715779452502.png)
![Francesca Salerno](https://www.houseofmarketers.com/wp-content/uploads/2022/04/Francesca-Salerno-e1715779581697.jpg)
![Ariel Cohen](https://www.houseofmarketers.com/wp-content/uploads/2022/04/Ariel-Cohen-Cyberghost.jpg)
![Sergio Alonso Garcia](https://www.houseofmarketers.com/wp-content/uploads/2022/04/sergio-grover.jpg)
What Brands Love About Us
![](https://library.uicore.co/wp-content/uploads/2021/09/Fitness-testimonial-2.png)
![Nicolas Arias](https://www.houseofmarketers.com/wp-content/uploads/2022/04/Nicolas-HelloFresh-e1715779530811.jpg)
![Julia Estacolchic](https://www.houseofmarketers.com/wp-content/uploads/2022/04/JEMatchcut-e1715779452502.png)
![Francesca Salerno](https://www.houseofmarketers.com/wp-content/uploads/2022/04/Francesca-Salerno-e1715779581697.jpg)
![Ariel Cohen](https://www.houseofmarketers.com/wp-content/uploads/2022/04/Ariel-Cohen-Cyberghost.jpg)
![Sergio Alonso Garcia](https://www.houseofmarketers.com/wp-content/uploads/2022/04/sergio-grover.jpg)
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