Ibiza Rocks TikTok Followers Case Study
Ibiza Rocks TikTok Followers Case Study
House of Marketers made "Ibiza Rocks" a TikTok sensation, generating 40K TikTok followers with micro-influencers, turning Ibiza Rocks into a must-go destination during the summer.
OUR CLIENT
About Ibiza Rocks
Ibiza Rocks is a renowned music and hospitality brand based on the Spanish island of Ibiza. It’s famous for its vibrant atmosphere, live music events, and hosting renowned DJs and artists. The brand operates the Ibiza Rocks Hotel, a popular destination for tourists seeking a lively and entertaining experience on the island.
OUR CLIENT
About Ibiza Rocks
Ibiza Rocks is a renowned music and hospitality brand based on the Spanish island of Ibiza. It’s famous for its vibrant atmosphere, live music events, and hosting renowned DJs and artists. The brand operates the Ibiza Rocks Hotel, a popular destination for tourists seeking a lively and entertaining experience on the island.
The Problem
They wanted to amplify the awareness of Ibiza Rocks among young adults and position the Ibiza Rocks TikTok business profile as a reference when searching for interesting Ibiza content.
Target audience
- Region: UK
- Age: 18+
Our Approach
To make the Ibiza Rocks TikTok the hub for Ibiza lifestyle content, we assembled a team of young Influencers from the lifestyle and student niches, all selected based on their fun, exuberant personalities and sent them to Ibiza to stay at the Ibiza Rocks hotel and produce content.
Our campaign, known as #ThisIsIbiza was able to present the authentic connections between the restaurants, nightlife and general culture of Ibiza. The campaign built trust with Gen-Z and Millennials over the summer, and positioned the Ibiza Rocks hotel as the best, most fun hotel to go to, when staying in Ibiza.
Incredible Results
- Ibiza Rocks' TikTok channel has seen an unprecedented surge, attaining over 40,000 new followers and significantly expanding its digital community.
- Content has achieved over 5 million video impressions, enhancing the brand’s presence across digital landscapes.
- Experiencing meteoric growth, the platform reports a steady 150% month-on-month increase in followers, setting new benchmarks for expansion.
- Content on the platform enjoys a remarkable 12% engagement rate, fostering dynamic interactions and building strong connections with the audience.
What Clients Love About Us
What Clients Love About Us
