ReSim Influencer Marketing
Case Study
ReSim Influencer Marketing Case Study
House of Marketers Helps eSIM Company, ReSim Generate Over 5,000,000 Impressions and a CPI of $2.22!
OUR CLIENT
About ReSim
ReSim is an innovative application that offers global eSIM internet data plans at competitive prices. It’s a convenient solution for travelers, eliminating the need to buy local SIM cards every time you travel. With ReSim, you can access mobile data seamlessly wherever you go, thanks to its cutting-edge eSIM technology.
OUR CLIENT
About ReSim
ReSim is an innovative application that offers global eSIM internet data plans at competitive prices. It’s a convenient solution for travelers, eliminating the need to buy local SIM cards every time you travel. With ReSim, you can access mobile data seamlessly wherever you go, thanks to its cutting-edge eSIM technology.
The Problem
ReSim needed to drive higher value app installs through high quality creator content and Meta Ads. ReSim was targeting globally prior to working with us.
Target audience
- Region: Global
- Age: Everyone aged 25-44
- Language: English speakers
Our Approach
- At the start of the campaign, we reviewed their previous performance across each country. This led us to select
15 countries with the highest value to ReSim. This was so that we could generate more valuable installs that were more likely to generate revenue for ReSim. - Our approach involved producing very high quality content from a mix of travel, and technology influencers. Explainer content, memes and roleplay content was utilised to convert the target audience.
- The content was then utilised in Meta Ads. Using well-proven optimisation strategies our paid media specialists were able to achieve further incredible results with the content produced by our influencer management department.
- We tested each creative for several days, before testing audience ad groups, and scaling the best ads within the
best ad groups, filled with the best countries.
Incredible Results
- Achieved over 5.2 million impressions, maximising brand visibility.
- Maintained a low cost per install at $2.22, optimising budget use.
- Generated 29,602 link clicks at just $0.41 CPC, driving significant traffic from 15 high value countries within the eSIM market.
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