TIKTOK MARKETING CASE STUDY
Butternut Box TikTok Campaign Case Study
Butternut Box TikTok Campaign Case Study
House of Marketers boosted this dog food brand's engagement rate to 13.4% through extensive micro-influencer network and targeted strategies!
OUR CLIENT
About Butternut Box
Butternut Box is a fresh dog food subscription service. Their meals are healthy, hypoallergenic and delivered direct to the door of pet owners.
OUR CLIENT
About Butternut Box
Butternut Box is a fresh dog food subscription service. Their meals are healthy, hypoallergenic and delivered direct to the door of pet owners.
The Problem
The objective was to drive awareness of Butternut Box and spread the word of their unique freshly cooked, dog food delivery service. They tasked us with acquiring new subscribers for their dog food delivery subscription boxes.
Target audience
- Region: UK
- Age: 18+
Our Approach
To target Gen-Z and millennial audiences, we engaged them through their love of dogs to promote ButterNut Box. This campaign encouraged many users to start seeking higher quality dog food and products for their dogs rather than seeking the ordinary items they find in their supermarkets next to bin bags and other low value, low quality items.
Incredible Results
- Leveraged expansive network of 8 micro-influencers to maximize brand's exposure.
- Captured 3.4 million views, demonstrating the effectiveness of our targeted engagement strategies.
- Achieved a strong 13.4% engagement rate, reflecting high-quality interactions and audience interest.
- Exceeded target performance, outperforming the CPA by over 47% through our cost-effective marketing tactics.
Micro influencers
0
+
Beat CPA Target by
0
%+
Engagement rate
0
%
Video Views
0
M+
What Brands Love About Us
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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What Brands Love About Us
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next
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Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
