TikTok is more than just the ultimate procrastination tool for teens. It’s also a powerful platform for marketers looking to promote their brands. It’s a fast-paced, ever-evolving, world of creativity ready to be tapped into. From obscure life hacks to house plant care, TikTok’s enormous database of content is the perfect environment to showcase your brand in an innovative way. But where do you start? For those unsure, we’ve compiled a comprehensive list of the top TikTok tips to help marketers maximize their sales, reach, engagement, and brand promotion strategies in 2023.
So, if you’re ready to get serious about leveraging data-driven TikTok insights to get the most out of your marketing campaigns and enjoy the sweet taste of success, then dive in below!
TikTok Video Ad Creative Insights
To ensure your video ads make a lasting impression, it pays to understand where to focus your creative efforts. TikTok is all about driving engagement and that requires creative content to make an impact. Knowing which elements will capture the attention of your target market is critical for success.
Here are a few tips to help you create the perfect video ad creative for TikTok.
1. Research has shown that videos with a resolution of 720P or higher experience an incredible 312% conversion lift when compared to those below the 720P benchmark.
2. Videos with a 9:16 aspect ratio can result in an astonishing 91% increased conversion rate when compared to videos that are not optimized for full-screen view.
3. Incorporating audio amplifies impressions by 16% more than video without any sound.
4. Videos that are between 21-34 seconds long typically enjoy an impressive 280% lift in conversion rates and a 2% increase in impressions compared to videos with shorter or longer lengths.
5. If you’re trying to get impressions, videos between 10 and 20 seconds can still be powerful. However, if your goal is to drive conversions, then 21-32 second clips will be most effective.
6. By using videos with vertical orientation, impressions are significantly increased by 40%, as opposed to videos in a square or horizontal format.
7. Emphasizing a clear call to action in your videos can exponentially boost conversions by 152%, as compared to those which don’t contain an explicit CTA.
Ecommerce Industry TikTok Tips and Insights
The eCommerce industry is right at home on TikTok. From humorous product unboxings to satirical reviews, the platform is a perfect place for retailers to reach potential customers in a unique, creative way. TikTok users are highly receptive to content from eCommerce brands, but you need to know how to capture their attention.
Here are a few tips:
8. Including different scenes, like showcasing a variety of product models or alternating between on-location videos and detailed feature shots can lead to a pleasing 38% increase in conversions. This is compared to clips which just have one person incessantly selling the item with no other footage or switches.
9. Adding a closed caption to your video can be incredibly beneficial. Marketing research shows that doing so yields an 80% higher conversion rate and 16% more impressions than videos which don’t have any text on screen or offer any sort of call-to-action.
10. Incorporating a real voiceover with an offer text to demonstrate the product has proved to be immensely successful, increases conversions by 87% and raises impressions by 9%, compared to videos without either of these elements.
App Marketing TikTok Tips and Insights
There’s no better place to promote your app than TikTok! With its tech-loving, mobile-focused audience, TikTok is the perfect platform to reach potential app users. Another bonus is that TikTok analytics provide detailed insights into user habits and app campaign performance. This allows you to target your campaigns with precision.
To help you navigate the complexities of app promotion, here are some helpful TikTok insights:
11. If you’re targeting mobile users, it makes sense to optimize your ads for mobile. Ads that are designed to view well vertically see a 9% boost in ad recall.
12. Top view ads are preferred by 76% of users compared to other ad formats. As such, this can be one way to kick off an impactful campaign.
13. User generated content (UGC) is hugely popular on TikTok and can be used to great effect when it comes to app marketing. Videos made by creators enjoy a 26% increase in favourability.
Subscription-based Company TikTok Tips and Insights
TikTok offers a unique opportunity for subscription-based companies to reach potential customers in a fun and engaging way. We live in the era of the subscription economy. This is both a blessing and a curse for companies trying to promote themselves in the industry. On one hand, it’s easier than ever to find customers who are interested in your product. On the other hand, there’s so much competition that it can be hard to stand out.
The key is to get creative and use TikTok’s interactive features to your advantage. Here are some TikTok insights for subscription-based companies:
14. If you’re trying to stand out in a crowded market, then sound is critical. Audiences are 15% more likely to skip a video if there is no sound.
15. Spark Ads are one of the most powerful tools available to any brand on TikTok. They can help your subscription-based company level up its conversion rate by as much as 43%.
16. No matter what you’re selling, authenticity is key. Try to show your service being used in an authentic way. That’s because 73% of users feel more positive emotions after viewing content that felt authentic.
Gaming Industry Tips and Insights
With its emphasis on visually-stunning content and creative storytelling, TikTok can be an effective way to highlight the unique aspects of your game and capture the attention of potential players. There is a significant overlap between TikTok users and gamers. This means you have a great opportunity to reach out to an audience that is already in-tune with your niche.
To make the most of your TikTok presence, here are a few TikTok insights to keep in mind when crafting content:
17. Interestingly, videos that feature over 5 scenes have a 171% conversion rate increase compared to those with fewer than 5.
18. Demonstrating features or gameplay (such as bounty wins, simulations, or battle scenes) can result in a 13% increase in impressions compared to videos that don’t exhibit any features and gameplay.
19. By including a summarizing end frame in your video, you can experience an incredible 47% surge in impressions! It’s the perfect way to ensure that your content is seen and well comprehended.
Fitness Care Industry TikTok Tips and Insights
The fitness industry is booming. TikTok has become the go-to platform for many personal trainers, nutritionists, and other fitness professionals. TikTok users love to be inspired and motivated when it comes to their fitness, so it’s a great platform for anyone in the fitness industry to showcase their expertise and reach a wide audience.
Here, we provide some helpful TikTok insights to help you create content that will make an impact on TikTok’s fitness-loving audience:
20. Ads that remix an existing trend enjoy a 14% longer watch time than ads that don’t. So don’t be afraid to jump on the bandwagon and join in with popular dance moves or fitness challenges.
21. There’s a lot of fitness content out there on TikTok, so you need to make sure you stand out quickly. 50% of the total impact to recall and awareness occurs in the first 2 – 2.5 seconds of your ad on TikTok. As such, this is when you need to make the biggest impression or risk being forgotten.
22. Working with a fitness creator is an excellent way to increase brand awareness. It can even boost your engagement rate by 93%.
Beauty and Personal Care Industry TikTok Tips and Insights
As people’s interest in their personal care and beauty regime continues to endure, TikTok remains the go-to platform for many beauty and personal care industry professionals. With an emphasis on aesthetics, TikTok enables beauty and personal care brands to showcase their products in a welcoming environment.
To ensure that your content resonates with TikTok users and drives maximum results, here are some TikTok insights and tips to keep in mind:
23. You might be tempted to repurpose content from other beauty-friendly platforms like Instagram. However, the evidence shows that native TikTok content has a 27% completion rate compared to repurposed content.
24. Aesthetic is a big deal in the beauty industry and while the polished look might perform well on other platforms, TikTok users favour a more lo-fi, DIY approach. In fact, data shows that unpolished ads see 33% stronger consideration.
25. When is your audience most likely to make a purchase? Pinpointing the time when purchase intent is highest and then advertising during this window can increase your conversation rate by as much as 72%.
Financial Industry TikTok Tips and Insights
The financial industry is a highly competitive and rapidly evolving environment. Trust is still the key factor when it comes to winning customers and building success, and TikTok is an excellent platform for financial services companies to build personal relationships. If your brand can connect with potential customers in a thoughtful and engaging way, you can win over audiences easily.
Here are some TikTok insights to maximize your financial brand’s TikTok presence:
26. 58% of TikTok users say they are more likely to trust a brand if they hear about them from TikTok creators vs in-feed ads.
27. Financial products don’t necessarily scream “fun”, but you have to find a way to entertain if you want to hold users’ attention. Viewers will watch ads for 1.3x longer if they have some kind of entertainment value.
28. “Fintok” is a massive movement on TikTok that has grown to include millions of users. You can join in with the trend by showcasing financial tips and advice, using relevant hashtags and empowering TikTok users to take control of their finances.
5 Extra TikTok Tips for Beating Your Competitors
- Use A/B testing: A/B testing is a technique used to compare two versions of a video to determine which one performs better. It’s a great way to optimize your videos for maximum engagement and reach. You can test different elements such as the caption, video length, and audio.
- Create a consistent aesthetic: TikTok users are drawn to visually appealing content, so it’s important to create a consistent aesthetic for your brand. This could include a specific color scheme, font, or filter.
- Make use of the “Duet” feature: The “Duet” feature allows users to collaborate on a video by filming themselves alongside someone else’s video. This is a great way to interact with your followers and create engaging content. It also allows you to reach new audiences as the other user’s followers will also see your video.
- Use the “Challenge” feature: The “Challenge” feature on TikTok allows users to participate in trending challenges by creating their own videos using a specific audio or hashtag. By participating in popular challenges, you can increase your reach and gain new followers.
- Take advantage of TikTok analytics: TikTok provides detailed analytics on your account’s performance, including views, engagement, and audience demographics. This information can be used to optimize your content and target your audience more effectively. Use the analytics to understand what type of content your audience is engaging with the most and tailor your content strategy accordingly.
- Get yourself a TikTok marketing agency
5 Reason why hiring a TikTok agency could be for you
- Increased reach and engagement: A professional TikTok agency can help you create a content strategy that is tailored to your audience and designed to increase reach and engagement. They can also help you identify and participate in popular challenges, which can be a great way to expand your reach and gain new followers.
- Professional video production: TikTok agencies typically have a team of professionals who can create high-quality videos that are optimized for the platform. This can help you stand out from the competition and create a professional image for your brand.
- Expertise in TikTok algorithms: TikTok’s algorithm is constantly changing, and a professional agency can help you stay on top of the latest trends and best practices. They can also help you optimize your videos and captions for maximum reach and engagement.
- Save time and resources: Hiring a TikTok agency can save you a lot of time and resources. Instead of having to manage your TikTok account in-house, you can outsource it to a team of experts who can handle everything for you.
- Increased ROI: A professional TikTok agency can help you create a content strategy that is designed to drive conversions and increase ROI. They can also help you identify and target the right audience, which can help you get the most out of your ad spend.
What do TikTok Marketing Agencies do?
You can learn about what top TikTok marketing/advertising agencies do here.
Leverage TikTok Tips and Insights to Connect with Your Audience
Overall, TikTok can be an incredibly powerful tool for marketers in any industry. There are so many creative opportunities to engage with audiences and build lasting relationships with potential customers. All it takes is a bit of ingenuity and the right tips and insights. By harnessing real data and tried and tested methods, any brand can reap the rewards of this using this powerful platform.
In conclusion, TikTok is a powerful platform for marketers looking to promote their brands and drive engagement. The key to success on the platform is understanding where to focus your creative efforts and knowing which elements will capture the attention of your target market. Whether you’re in the eCommerce industry or promoting an app, TikTok provides a wealth of data-driven insights to help you maximize your sales, reach, engagement, and brand promotion strategies.
By following the tips outlined in this article, you can create video ads that are optimized for full-screen view, incorporate audio, and include a clear call-to-action. Additionally, eCommerce brands can benefit from showcasing a variety of product models and incorporating closed captions, while app marketers can target mobile users and optimize their campaigns for app installs. In short, TikTok is a treasure trove of opportunities for marketers, and if you’re ready to get serious about leveraging the platform, the time is now.
So, get ready, arm yourself with the above TikTok insights, and go start your next TikTok marketing campaign. You’ll be on your way to the kind of TikTok success that brand managers dream of. If you need a little extra help kicking off your TikTok marketing campaigns, then don’t be afraid to get in touch with the team at House of Marketers. Happy marketing!
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.