As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As the fastest growing social media network in the world, TikTok has been generating a phenomenal buzz among brands and businesses of all sizes. Navigating the murky waters of online marketing in 2020’s era can be challenging. And with a relatively new platform like TikTok, it can be downright daunting. Brands that take the leap and start advertising on TikTok can quickly find themselves at a loss. Many brands fail at creating content that resonates with users or how to measure campaign success. But when companies get things right, the rewards can be life-changing. Sometimes, all you need is a little help from a TikTok advertising agency to show you the right direction.
“You need to understand the platform inside out. You should know what kind of content performs well. And you must be prepared to invest time and resources into creating high-quality ads. While some brands have found success going at it alone, others have recognised the value in partnering with a specialised TikTok advertising agency.”
Inigo Rivero, Co-Founder of House of Marketers
TikTok’s viral nature and engaging content make it the perfect platform for businesses to reach wider audiences quickly and easily. With over 1 billion monthly active users, there is a vast pool of potential customers to target. And with TikTok’s algorithm favouring fresh content, businesses that produce creative and original ads have a good chance of appearing in users’ For You feeds.
But with great opportunity comes great responsibility. As a business, you have to be very strategic in your approach to advertising on TikTok. You need to understand the platform inside out. You should know what kind of content performs well. And you must be prepared to invest time and resources into creating high-quality ads. While some brands have found success going at it alone, others have recognised the value in partnering with a specialised TikTok advertising agency.
In this article, we’ll explore what top TikTok advertising agencies do and why you need a partner.
What are TikTok Advertising Agencies? And Why Are TikTok Agencies Important?
What a TikTok Advertising Agency Does
A TikTok advertising agency is a company that specialises in strategic planning, and full execution of marketing campaigns on TikTok. These agencies have a deep understanding of the platform and know how to produce content that converts viewers into customers or installers. They also have access to powerful tools and resources that businesses might not have. They can brainstorm ideas, produce actionable content with TikTok creators, expertly manage your campaigns from start to finish – that includes organic creator posting and TikTok ads management to scale your business.
Beating the TikTok Algorithm
The best TikTok advertising agencies will also have a strong understanding of the platform’s algorithm. This ensures they know how to get your content in front of the right people, and how to correctly warm up the algorithm so you avoid wastage. They will use their knowledge of TikTok marketing to help you reach your goals, whether that’s growing your brand awareness, generating leads, or driving sales.
Proven Track Record and Experience
But most importantly, TikTok advertising agencies have a proven track record of results. They’ve worked with a variety of brands and businesses, and they know what it takes to create successful campaigns. When you partner with an agency, it takes the guesswork out of advertising on TikTok. You have a guide that can lead you through the TikTok jungle. They’ll light a spark under your campaigns while making sure you’re getting the most out of your investment.
Who are the Best TikTok Advertising Agencies?
There are many TikTok advertising agencies out there, but not all of them are created equal. Sometimes, it can feel like the Wild West. Many agencies pop up left and right and promise the world but often under-deliver. Many TikTok agencies add TikTok Marketing as an additional service, that they have not mastered.
When choosing a TikTok advertising agency, it’s important to do your research and ensure you’re partnering with a reputable company.
5 Top TikTok Advertising Agencies
Here’s a list of five reputable TikTok advertising agencies:
1. House of Marketers
Yes, we’re biased, but we truly believe that House of Marketers is the best TikTok advertising agency around. You can see what some of our clients say about us here. We have something that sets us apart from other TikTok advertising agencies and that’s insider knowledge. Our founder Inigo was an early TikTok employee charged with managing their Strategy and Partnerships. Using his first-hand experience and invaluable in-depth knowledge of the platform, Inigo founded House of Marketers in 2020. Since then, the team has been creating highly successful TikTok marketing campaigns that have driven incredible growth for brands worldwide.
We have access to the latest tools and resources, which we use to produce high-quality content that resonates with users. Our senior team has worked with 100+ top global brands, such as Hilton, KFC, and Apple Music to name just a few. With TikTok marketing managers based across Europe, North America, South America, Southeast Asia, and the UAE, our reach is truly global. We lead multilingual teams and our capabilities extend far beyond simple advertising services. We guide you through every step of your TikTok marketing journey. This support involves strategic planning customised to your internal goals, full campaign management, organic influencer content posting, the growing your brand channels, TikTok ads management and much more.
Get your Free Campaign Proposal by contacting us, here.
Or learn more about our previous client campaigns, here.
Cosmic is a short-form video specialist and TikTok marketing partner with over 15 years of combined experience working in the digital advertising sphere. Their team of experienced TikTok creators, editors, and strategists produce high-quality content for brands that want to break into the TikTok space. They offer a full suite of services that cover everything from content creation to influencer outreach.
Aidem knows a thing or two about social media marketing, and they’re using that knowledge to help brands grow on TikTok. Their team of creators and editors love working with TikTok and are passionate about helping brands succeed on the platform. They offer a full range of services, which extend from content creation to influencer outreach. The agency is readily available to offer advice and guidance in the pursuit of social media marketing goals.
Cooltura understands how fast things move in the world of TikTok and digital marketing. They’re a dynamic and agile TikTok agency that strives to stay at the forefront of the latest trends. Their globally distributed team of creators and editors are focused on creating high-quality TikTok content that grabs attention and makes brands culturally relevant.
5. TikTok Gurus
TikTok Gurus is a TikTok advertising agency founded by a team of marketers that have been in the business since 2016. They specialise in TikTok marketing and have a strong understanding of the platform, which includes producing content that drives conversions. They offer a full-service approach, managing your TikTok marketing from start to finish. This includes content creation, video editing, influencer outreach, and more.
Is TikTok a Good Place to Advertise?
The general consensus is that social media is one of the most powerful marketing tools available. Social media platforms have fundamentally changed the way we communicate and interact with each other. TV, radio and even print advertising are no longer the only (or even the most effective) way to reach consumers. But TikTok is not the only social media platform out there. What’s more, it’s not the only video-sharing platform that enables advertising. So, what makes TikTok a good place to advertise and why would you choose it over other platforms?
The answer, of course, depends on your business and your marketing goals. But there are a few key reasons why TikTok is an attractive platform for advertising.
1. TikTok has the highest engagement rates per post of any social media platform
YouTube has over 2 billion monthly active users and Facebook boasts almost 3 billion, but how engaged are those users? To put it candidly, they’re not nearly as engaged as TikTok users. The average engagement rate for a YouTube micro-influencer is just 1.63%. On the other hand, TikTok micro-influencers assert an average engagement rate of 17.96%. And when it comes to mega-influencers, we see the same patterns play out across all the major platforms. YouTube and Instagram experience some of the lowest rates of engagement and TikTok consistently comes out on top.
“TikTok users spend an average of 1.5 hours on the app per day, which is an incredible statistic. When you consider that TikTok videos can’t be longer than 3 minutes, that means that users are watching no less than 20 videos per hour.”
2. TikTok’s active users are very active
When looking at statistics that compare “monthly active users” (MUAs) across different social media platforms, it’s easy to get misled. TikTok might have a slightly lower number of MUAs compared to other social media giants, but the sheer amount of time that users spend on the app engulfs other platforms. TikTok users spend an average of 1.5 hours on the app per day, which is an incredible statistic. When you consider that TikTok videos can’t be longer than 3 minutes, that means that users are watching no less than 20 videos per hour.
Conversely, video-sharing giant YouTube allows videos up to 12 hours in length. That means that TikTok users are flying through content at a much faster rate than YouTube users. This translates to more opportunities for ad views and engagement.
3. Users on TikTok are more receptive to ads
Data analytics group Kantar performed an in-depth analysis of social media advertising and revealed some pretty interesting results. They found that, when compared to other social media platforms, users on TikTok are considerably more receptive to advertising. 72% of those surveyed said they found TikTok ads to be generally inspiring, which was higher than any other platform. In addition to this, 7 out of ten people surveyed agreed with the statement that TikTok ads were enjoyable. In total, when all results were collated, ad receptivity on TikTok was 10% higher compared to other platforms.
4. TikTok users are more influenced to make purchases based on content
We’re not trying to say that TikTok users are impressionable. But what is clear is that they give weight to the recommendations of people that they follow on the app. This is perhaps unsurprising given the high levels of engagement on TikTok. What is surprising, however, is the extent to which users are influenced by the content they see. According to AdWeek, 49% of TikTok users say they made a purchase based on content they saw on the app. This demonstrates the real-world impact that TikTok influencers can have.
These are just some of the data-driven reasons that make TikTok an attractive platform for advertising. There are many other benefits too. This includes the fact that TikTok is still relatively new so there’s less competition for ad space and attention. It can also be a more cost-effective platform for brands on a budget. But whatever your reasons for wanting to advertise on TikTok, the most important thing is to partner with an experienced and creative agency that can help you achieve your goals. And this brings us to our next point…
How to Pick a TikTok Advertising Agency
You’ve made the decision to partner with a TikTok advertising agency to help you navigate the platform and create high-performing ad campaigns. But with so many agencies out there, how do you know which one is right for you? Here are a few key factors to consider when making your decision.
Experience with High Budgets
The TikTok ad landscape is still relatively new. As such, you need to partner with an agency that has a deep understanding of the platform. They should also have demonstrable experience on how to make the most of its unique features.
Look for an agency that has a proven track record of success on TikTok. This agency will employ specialists who are up-to-date with the latest changes and algorithm updates. So even if you come across a seemingly great agency, think to yourself, “do they have hands-on TikTok experience and will they really be able to deliver the results I need?”
Advanced Strategic Knowledge
The best TikTok advertising agencies will have a clear and well-defined strategy for your campaign. Their plan will take into account your business goals, target audience, and budget. They should also be able to adapt their approach on the fly and make changes to the campaign as needed. This will ensure that your ads are always performing optimally.
Creative Brains In-House
TikTok is all about creativity. You need an agency that thinks outside the box and comes up with ad concepts that are attention-grabbing and memorable. The best agencies will have experienced creatives who specialise in creating on-brand concepts that align with your business goals.
When you’re investing in TikTok advertising, you need to see a return on your investment. This means you should partner with an agency that is results-driven and focused on delivering tangible business outcomes. Look for an agency that can provide case studies or testimonials from happy clients. What’s more, be sure to ask about their approach to measuring campaign success.
Need a TikTok Marketing Partner? We’re Ready.
Here at House of Marketers, we have a team of experienced TikTok specialists who are experts at creating high-performing ad campaigns. We will work with you to understand your business goals and target audience. From there, we will develop a tailor-made strategy that is designed to blast your brand into outer TikTok space.
And what makes us different from other TikTok advertising agencies? Our co-founder was one of TikTok’s first members of staff, so we have an insider’s understanding of how the platform works. We’re also a fully integrated agency. This allows us to handle everything from concept development to campaign execution and measurement. Get in touch with us today to find out more about what a top TikTok advertising agency like House of Marketers can do for you.
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.