HomeBlog for TikTok Industry InsightsTikTok strategy guides and tipsCan’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help

Can’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help

Let’s say you run a business based in Israel, Singapore or Hong Kong but you have an app or website that is ideally suited—or even explicitly targeted—for a North American, Australian or European market.

You want to leverage your TikTok Ads Manager account to reach users in these regions. However, due to regional restrictions, creating a TikTok Ads Manager that targets the US or Europe can be a challenge. Even more frustratingly, you might be based in India, where TikTok has faced a ban since 2020. This makes it impossible to use the TikTok app or create an Ads Manager account at all.

Being one of the most popular social media platforms in the world, TikTok provides a prime advertising space for businesses. But not all have equal access. Your geographical location dictates your global reach, putting some at a disadvantage. Fortunately, we offer a solution that bypasses these constraints.

Want to know how?

House of Marketers is offering a TikTok ads account rental service to expand your advertising horizons without geographical limitations.

Marketing agencies that are official TikTok partners have no limits when it comes to the TikTok Ads Manager Campaign Dashboard. This means they can target TikTok users in any region without issue. And since these agencies have globally distributed teams, they also have access to local TikTok influencers. They’re also privy to the latest TikTok trends in each region. This means they can create more effective ad campaigns that are tailored to local TikTok users.

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How Can I Run TikTok Ads in the USA if I’m based in Asia?

If you’re based in a location that doesn’t have access to the US or European markets and you want to run TikTok ads targeting users in these regions, there are ways to do it.

You may have tried to simply pretend to be based in the US or Europe by using a VPN and setting your TikTok Ads Manager account location to one of these regions. TikTok is pretty hip to this tactic, though, and will eventually catch on.

If you really want to target TikTok users in the US or Europe (or any other region for that matter), your best bet is to partner with a TikTok marketing agency.

Running TikTok ads targeting the USA from Asia involves a strategic approach that respects both TikTok’s policies and the nuances of the American market. Here’s how to achieve this successfully:

1. Understand the Legal Framework: Ensure your advertising efforts comply with both your local policies and U.S. regulations regarding digital advertising.

2. Create a TikTok Ads Account: While directly creating a TikTok Ads Manager account might be geographically limited, there’s a legitimate pathway to market entry.

3. Engage with an Agency: Partner with the US-based TikTok marketing agency. This is crucial because:

  • They have the legal and logistical understanding of run ads in the USA.
  • They can leverage local trends, language, and cultural nuances in your ads.

4. Develop a Market-Entry Strategy: Work with an agency to identify your target audience in the USA and Europe and create tailored content that resonates with your targeted TikTok users.

5. Utilise Local Influencers: Agencies can connect you with US-based TikTok influencers who can add credibility and relatability to your campaign.

6. Monitor and Adapt: Keep track of your campaign’s performance and adjust your strategy in real time based on analytics provided by the agency.

Ready to embark on your U.S. TikTok advertising journey?

To get direct, reliable access to the UK/US market— click here to see how.

Tackling TikTok’s Geographical Restrictions: Your Gateway to Global Reach

Help, My Country Has Banned TikTok!

For regions like India, where TikTok remains inaccessible due to a ban, businesses are seeking alternative avenues to tap into TikTok’s vast advertising potential. But there’s a silver lining. Our TikTok ads account rental service acts as a bridge to the global market, enabling you to reach audiences that were previously unreachable. Embark on your journey to global audience engagement despite the ban,

Our service doesn’t just provide a workaround; it offers a seamless continuation of your marketing efforts.

Here’s how we can help:

  • Compliance: We help you to abide by the policies of TikTok and the countries which you are targeting, providing you with peace of mind.
  • Expert marketing Insights: Benefit from an account that’s tailored for the market you’re targeting, complete with insights and analytics to help you make informed decisions.
  • Autonomy Over Your Campaigns: You gain access to TikTok Ads Manager’s complete suite, providing the liberty to initiate, oversee, and adapt your campaigns just as if you were in an unrestricted area.
  • Expert Support: The TikTok team can directly guide you through the nuances of advertising in different markets, ensuring your campaigns are culturally relevant and impactful.

If your business has been sidelined by local restrictions, it’s time to reclaim your advertising prowess. Discover the full advantages of our TikTok account rental service and start making waves across borders today.

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Understanding TikTok Ads Eligibility by Country: Which Countries Are Eligible for TikTok Ads?

When setting up a self-serve Ads Manager account on TikTok, you’re prompted to select your country of location. Your chosen location is crucial as it dictates the ad regions available to you. Here’s a breakdown by region:

For Canadian Accounts: If you register your account in Canada, you can target ads to countries including Canada, Egypt, South Korea, Kuwait, Qatar, Saudi Arabia, Turkey, United Arab Emirates, and the United States.

For Australian Accounts: Australian-based accounts can reach audiences in Australia, New Zealand, and other Oceanic regions. However, they do not have access to North American markets like Canada.

For European Accounts: Typically, European accounts can access the entire EU and the UK for ad campaigns. But if you’re in the US or Japan, access to the European market may be restricted.

US and Japanese Accounts: There are specific regional limitations that apply to these accounts, particularly when trying to access markets outside their respective regions.

Misrepresenting your location to access different ad markets is strongly discouraged. TikTok has measures in place to detect false information, which can lead to account suspension.

“You might be tempted to lie about your location to gain access to TikTok ad placements in other countries. However, this is not likely to work. Apart from the logistical issues involved in fooling TikTok into thinking you are based somewhere you are not; you also risk an account ban if TikTok discovers what you’re up to.”

Limited Access Countries:

Certain countries may have restrictions on running self-serve ads. For instance, users in Pakistan and Nigeria may need to partner with a registered TikTok marketing agency to launch ads. These agencies can provide valuable local market insights and data analytics to aid in your advertising efforts.

To find out more about the top TikTok marketing and advertising agencies that can assist you.

If your account is registered in Europe, you’ll likely have access to the entire EU and UK for advertising purposes. However, if you’re based in the US or Japan, you won’t have access to this market. Each country has its own specific list of countries which it can target with TikTok ads and for some countries, this list is more limited.

Access a list of 14 of the Best TikTok Marketing and Advertising Agencies here.


Some countries do not permit users to run self-serve ads at all. In these cases, for example in countries like Pakistan and Nigeria, the only way to access TikTok advertising is through a registered TikTok marketing agency. A TikTok marketing agency will be able to help you implement your TikTok ad campaign as part of their services. They also have access to TikTok user data and insights into your target market which will be extremely valuable.

Access a list of 14 of the Best TikTok Marketing and Advertising Agencies here.

TikTok Ads Manager - Woman In Front of US Projected Flag

Ready to Launch Your Global TikTok Campaign?

Don’t let geographical barriers hold your business back. With House of Marketers, you have a partner who not only opens the door to TikTok’s global audience but walks through it with you. Contact us today to discover how our TikTok ads account rental service can elevate your advertising game.

House of Marketers (that’s us!) is a TikTok marketing agency that regularly helps brands run ad campaigns in the US, Europe, and other regions they would not be able to access on their own. We have a team of TikTok specialists based in each continent we serve. As such, we can create TikTok ads that are truly tailored to your target market.

Our agency was founded by some of TikTok’s early employees and partners. This gives us an inside scoop on how TikTok’s algorithm works and which content performs best on the platform. We also have a network of thousands of global TikTok influencers that we work with. As such, we can easily connect you with the TikTok creators that are the best fit for your brand.

Our senior team has worked with over 100 top global brands, including HelloFresh, Apple, boohooMan, Ancestry, Kaspersky, Barclays, Jodel, Paris Saint German, Groupon and lots more. For example, we worked with one of our clients, Airalo (premier eSim marketplace) to deliver a viral campaign with tremendous results. We achieved a 12.3% engagement rate with an incredible $0.23 cost per install.

We support every client with TikTok creative resources, strategic guidance, and detailed reporting. This allows brands to see the impact of their TikTok ad campaigns in real-time. Our TikTok marketing services are ideal for brands cut off from TikTok Ads Manager due to their country of residence. They’re also for brands that want to take their TikTok marketing outside of their home region.

If you’re interested in working with House of Marketers on your TikTok advertising campaign, don’t hesitate to reach out to us! We’d be happy to have a chat about your TikTok marketing goals and how we can help you achieve them.

Some FAQs related to TikTok Account Setup

How Do I Set Up a TikTok Ads Manager Account?

If you want to start your own self-serve ad campaign, but you’re struggling to set up a TikTok Ads Manager account, we’ve put together this handy step-by-step guide to help.

  1. To get started, you need to register with TikTok for Business. You will be asked to provide either an email address or phone number to set up your account.
  2. You will need to input your details (including your location), create a password, and then wait to receive the verification code on your phone or email.
  3. Once TikTok has verified your account using the code, you can log in.
  4. You may be asked to provide your VAT number, company name, and other identifying information to TikTok at this stage. However, if you don’t want to do it straight away, you can simply leave that to later. Just go straight to the Ads Manager dashboard.
  5. From the dashboard, you can set up your TikTok pixel, create ad groups, add targeting criteria, set your budget, and more. If you run into any trouble along the way, TikTok offers extensive support resources to help you get the most out of your ad campaigns.

TikTok Ads Manager - TikTok Website

How do I Troubleshoot TikTok Ads Manager?

If you’re having trouble setting up your TikTok Ads Manager account, there are a few things you can try.

First, make sure that you’re trying to set up your account from a TikTok-supported region. TikTok Ads Manager is not available in all countries. So if you’re trying to access it from a country that isn’t supported, you won’t be able to create an account.

Are you sure you’re in a TikTok-supported region and still having trouble? Try clearing your cookies and cache and trying again. Should that not work, TikTok recommends contacting their support team directly for further assistance.

If you’ve already registered with TikTok for Business but you’re having trouble logging in, you can simply select “forgot password”. TikTok will then send you a link to reset your password.

Once you’ve reset your password, you should be able to login again and access TikTok Ads Manager without further issues.

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Can I use VPN to get a UK/US TikTok ads Account?

Don’t Try to Deceive TikTok. You might be tempted to lie about your location to gain access to TikTok ad placements in other countries. However, this is not likely to work. Apart from the logistical issues involved in fooling TikTok into thinking you are based somewhere you are not; you also risk an account ban if TikTok discovers what you’re up to.

The platform is very strict about this. If they detect that you’re lying about your location or trying to access ad regions you’re not supposed to, your account will be blocked. Therefore, it’s always better to partner with a TikTok marketing agency that’s based in the country or countries you’re targeting since they’ll have the necessary TikTok ad access for those regions. This way, TikTok is happy, you’re happy, and everyone gets what they want out of the partnership.

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Need Help from a TikTok Marketing Agency?

If you’re struggling to set up a TikTok Ads Manager Account or you want to run a TikTok marketing campaign in a country which is not available to you, the best solution is to partner with a TikTok marketing agency like House of Marketers.
To know more about how we can collaborate with you for your custom tiktok strategy.

Contact Us

At House of Marketers, we have a team of TikTok marketing experts with years of experience running successful TikTok ad campaigns for brands all over the world. We can help you reach your TikTok marketing goals, regardless of location. Contact us today to learn more about our TikTok marketing services and how we can help you break into TikTok advertising.

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