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HomeBlog for TikTok Industry InsightsTikTok trends and news

Category: TikTok trends and news

Instagram Launches ‘Blend’ Reels Sharing Feature
Social Media News, TikTok trends and news

Instagram Launches ‘Blend’ Reels Sharing Feature

Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on […]

HOM teamApril 21, 2025
TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers
Social Media News, TikTok trends and news

TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers

Overview Trump’s reintroduced tariffs on Chinese trade have caused China to reject the proposed TikTok deal, further complicating negotiations. Instagram is making […]

HOM teamApril 18, 2025
Leverage Major Events on TikTok with Tentpole Marketing
Social Media News, TikTok trends and news

Leverage Major Events on TikTok with Tentpole Marketing

Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of […]

HOM teamMarch 13, 2025
TikTok Ban Update: Trump Says TikTok Deal ‘Coming Soon’
Social Media News, TikTok trends and news, Uncategorized

TikTok Ban Update: Trump Says TikTok Deal ‘Coming Soon’

Overview Only 25 days remain for TikTok to finalise a U.S. sell-off deal under the current extension. Oracle Emerges as the Leading […]

HOM teamMarch 10, 2025
30+ Best Ever TikTok Dance Challenges and Trends!
Influencer marketing lists, TikTok trends and news

30+ Best Ever TikTok Dance Challenges and Trends!

There’s something about a catchy beat and a few slick moves that makes TikTok dance challenges impossible to resist. One minute, you’re […]

HOM teamJanuary 31, 2025
Instagram Redesigns Profiles: Vertical Grids and More Features for Creators
TikTok trends and news

Instagram Redesigns Profiles: Vertical Grids and More Features for Creators

Overview Instagram released a new update to make the app more customisable to help creators grow their audience and improve content. Instagram […]

HOM teamJanuary 28, 2025
TikTok Gets a Second Life: President Trump Halts Ban For 75 Days
TikTok trends and news

TikTok Gets a Second Life: President Trump Halts Ban For 75 Days

Overview TikTok’s U.S. ban lasted 20 hours before President-elect Trump intervened, partially restoring the app’s functionality for existing users while leaving its […]

HOM teamJanuary 20, 2025
TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead
TikTok trends and news

TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead

Overview TikTok’s released a 2025 emerging trends report that is a comprehensive guide for brands to adapt to evolving consumer behaviors and […]

HOM teamJanuary 18, 2025
What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead
Press Releases, TikTok trends and news

What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead

Article Overview U.S. TikTok ban could disrupt brand strategies and ROI Strategies for creators and brands after confirmed US TikTok ban. House […]

HOM teamJanuary 16, 2025
US TikTok Ban – Supreme Court, President Trump, Brands and Creators
TikTok strategy guides and tips, TikTok trends and news

US TikTok Ban – Supreme Court, President Trump, Brands and Creators

Quick summary of the potential TikTok US ban As the January 19, 2025 deadline approaches, the future of TikTok in the United […]

HOM teamJanuary 13, 2025
15+ Social Media Marketing Predictions in 2025 [Infographic]
TikTok strategy guides and tips, TikTok trends and news

15+ Social Media Marketing Predictions in 2025 [Infographic]

A Snapshot of Social Media Predictions in 2025 In 2025, social media is thriving with new tools and features. Yet audiences are […]

HOM teamJanuary 10, 2025
TikTok Introduces AI-Powered Symphony Creative Studio for Marketers
TikTok trends and news

TikTok Introduces AI-Powered Symphony Creative Studio for Marketers

Overview TikTok Launches Symphony Creative Studio, a groundbreaking AI-powered suite designed to simplify video creation for marketers. The Tools will offer a […]

HOM teamNovember 15, 2024
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
TikTok strategy guides and tips, TikTok trends and news

How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide

When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get […]

HOM teamNovember 10, 2024
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
The Social Report, TikTok trends and news

The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)

  “Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder […]

HOM teamNovember 8, 2024
TikTok’s New Marketing Guide Helps Maximise Post-Holiday Sales
TikTok trends and news, Uncategorized

TikTok’s New Marketing Guide Helps Maximise Post-Holiday Sales

Overview After their previous holiday season guide TikTok introduced new post-holidays marketing guide that highlights this period as an ideal marketing opportunity  […]

HOM teamNovember 7, 2024
Google Announces AI Upgrades To Google Shopping
TikTok trends and news

Google Announces AI Upgrades To Google Shopping

Overview Google’s new AI update provides AI-generated shopping briefs, dynamic AR filters, personalised shopping feed, and price comparison tools This update will […]

HOM teamOctober 16, 2024
TikTok Rolls Out Automated Ad Targeting Options
TikTok trends and news

TikTok Rolls Out Automated Ad Targeting Options

Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the […]

HOM teamOctober 10, 2024
Meta Shares Reel Ads Tips in New Guide
TikTok trends and news

Meta Shares Reel Ads Tips in New Guide

Overview Meta introduces a new guide to help brands optimise Reels ads for the holiday season. This guide will include reel ads […]

HOM teamOctober 7, 2024
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
TikTok trends and news

Instagram Launches ‘Best Practices’ Tips: What You Need to Know

Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical […]

HOM teamOctober 2, 2024
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
TikTok trends and news

TikTok’s New Search Ads Campaign Feature Explained for Marketers.

Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively […]

HOM teamSeptember 25, 2024
Meta Introduces New Tools for Advertisers Ahead of Holidays 
TikTok trends and news

Meta Introduces New Tools for Advertisers Ahead of Holidays 

Overview Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance. New features […]

HOM teamSeptember 18, 2024
Influencer Marketing Stats You Need to Know
TikTok strategy guides and tips, TikTok trends and news

Influencer Marketing Stats You Need to Know

The influencer marketing industry is projected to be worth a staggering $21.1 billion. By 2027, that number is expected to grow to […]

HOM teamSeptember 12, 2024
Meta Shares Reels Marketing Tips in New Guide
TikTok trends and news

Meta Shares Reels Marketing Tips in New Guide

Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels […]

HOM teamSeptember 5, 2024
Google Unveils New Tools to Help Retailers Capitalise on Shopping Trends
TikTok trends and news

Google Unveils New Tools to Help Retailers Capitalise on Shopping Trends

Overview Google Prepares Retailers for the Holiday Season with new tools in the Google Merchant Center to help businesses. Highlights understanding search […]

HOM teamSeptember 1, 2024
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
TikTok strategy guides and tips, TikTok trends and news

TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands

Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season. […]

HOM teamAugust 28, 2024
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
TikTok trends and news

Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights

Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes.  The update aligns with Google’s broader […]

HOM teamAugust 15, 2024
TikTok Introduces Group Chats and Custom Stickers
TikTok trends and news

TikTok Introduces Group Chats and Custom Stickers

Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from […]

HOM teamAugust 13, 2024
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
TikTok trends and news

Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric

Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards […]

HOM teamAugust 7, 2024
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok strategy guides and tips, TikTok trends and news

TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)

TikTok is an audio-focused platform where the right soundtrack can make or break your ad campaigns. Music isn’t just a background element; […]

HOM teamJuly 31, 2024
Instagram Shares Tips on How to Maximise Your Live Streams
TikTok trends and news

Instagram Shares Tips on How to Maximise Your Live Streams

Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House […]

HOM teamJuly 26, 2024
Instagram Adds New Status for Creators Called “Open to Collaborating”
TikTok trends and news

Instagram Adds New Status for Creators Called “Open to Collaborating”

Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages, […]

HOM teamJuly 15, 2024
Instagram Shares Tips for Boosting Reels Performance
TikTok trends and news

Instagram Shares Tips for Boosting Reels Performance

Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and […]

HOM teamJuly 13, 2024
Instagram New Algorithm Update Prioritises “Sends”
TikTok trends and news

Instagram New Algorithm Update Prioritises “Sends”

Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators […]

HOM teamJuly 2, 2024
TikTok Launches New Support Program for Beauty Creators
TikTok trends and news

TikTok Launches New Support Program for Beauty Creators

Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV).  […]

HOM teamJune 30, 2024
TikTok Launches TikTok Studio – A New Management Platform for Creators
TikTok trends and news

TikTok Launches TikTok Studio – A New Management Platform for Creators

Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app […]

HOM teamMay 30, 2024
TikTok is Testing Hour-Long Videos
TikTok trends and news

TikTok is Testing Hour-Long Videos

Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023 […]

HOM teamMay 20, 2024
TikTok’s Latest Initiative Calls for AI Transparency
TikTok trends and news

TikTok’s Latest Initiative Calls for AI Transparency

Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and […]

HOM teamMay 13, 2024
Instagram Revamps Reels Algorithm to Boost ‘Original Content’
TikTok trends and news

Instagram Revamps Reels Algorithm to Boost ‘Original Content’

Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to […]

HOM teamMay 3, 2024
Chrome’s Third-Party Cookie Phaseout Delayed Until 2025
TikTok trends and news

Chrome’s Third-Party Cookie Phaseout Delayed Until 2025

Overview Google delays its plan to remove third-party cookies from Chrome. The delay allows more time for industry engagement and regulatory review. […]

HOM teamApril 24, 2024
TikTok Revamps Community Guidelines
TikTok trends and news

TikTok Revamps Community Guidelines

Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to […]

HOM teamApril 18, 2024
TikTok Set to Launch Instagram like Photo App
TikTok trends and news

TikTok Set to Launch Instagram like Photo App

Overview TikTok is developing a new app codenamed TikTok Notes, aiming to broaden its offerings. The app is set to directly compete […]

HOM teamApril 16, 2024
TikTok’s Economic Impact and the Potential Consequences of a Ban
TikTok trends and news

TikTok’s Economic Impact and the Potential Consequences of a Ban

Overview Economic Engine at Risk – TikTok contributes $24.2 billion to the U.S. GDP and support for 224,000 jobs in 2023. What […]

HOM teamMarch 29, 2024
TikTok is Shaping Digital Futures with its Youth Council
TikTok trends and news

TikTok is Shaping Digital Futures with its Youth Council

Overview TikTok is launching a Youth Council initiative for enhancing digital safety and inclusivity. Insights from recent YouGov and ConnectSafely research on […]

HOM teamMarch 28, 2024
TikTok Launches NEW Creator Rewards Program
TikTok trends and news

TikTok Launches NEW Creator Rewards Program

Overview Launch of the new Creator Rewards Program to elevate content monetisation and engagement. Program Rewards creators for originality, engagement, and innovative […]

HOM teamMarch 26, 2024
Is TikTok Going to be Banned?
TikTok trends and news

Is TikTok Going to be Banned?

Overview Legislation vs. Liberty – Overview of the “Protecting Americans from Foreign Adversary Controlled Applications Act” and its implications for TikTok. Exploration […]

HOM teamMarch 19, 2024
TikTok’s Digital Avatars Set to Transform Content Creation
TikTok trends and news

TikTok’s Digital Avatars Set to Transform Content Creation

Overview TikTok introduces AI-generated Digital Avatars as a new feature for content creation. Over 100 different avatars available, featuring a range of […]

HOM teamJanuary 22, 2024
TikTok Upgrades App Experience for Larger Devices
TikTok trends and news

TikTok Upgrades App Experience for Larger Devices

Overview TikTok’s update enhances the app for larger screens, signalling a shift in digital content consumption. Enhanced video clarity and navigation, with […]

HOM teamDecember 18, 2023
TikTok Now Lets You Add Your Favourite Songs Directly to Spotify and Streaming Services
TikTok trends and news

TikTok Now Lets You Add Your Favourite Songs Directly to Spotify and Streaming Services

Overview TikTok’s “Add to Music” feature now reaches 21 countries, marking a significant expansion in its global presence. This feature transforms music […]

HOM teamDecember 15, 2023
27 TikTok Trends that took Brands Viral (Viral Marketing Guide)
Influencer marketing lists, TikTok trends and news

27 TikTok Trends that took Brands Viral (Viral Marketing Guide)

These Successful TikTok Marketing examples will inspire your TikTok Strategy. Looking to increase your brand’s presence on TikTok? Connect with us for […]

HOM teamDecember 12, 2023
TikTok Expands in UK & Europe: A Closer Look at Pulse Premiere’s Impact
TikTok trends and news

TikTok Expands in UK & Europe: A Closer Look at Pulse Premiere’s Impact

Overview TikTok’s Pulse Premiere launches in the UK, France, and Germany, highlighting its increasing role in global digital advertising. Collaborations with major […]

HOM teamDecember 8, 2023
TikTok Launches New Ad Insights Tool – Engaged View-through Attribution (EVTA)
TikTok trends and news

TikTok Launches New Ad Insights Tool – Engaged View-through Attribution (EVTA)

TikTok has rolled out a groundbreaking measurement tool known as Engaged View-through Attribution (EVTA). According to a Search Engine Land report, the […]

HOM teamNovember 21, 2023
TikTok is Piloting 15-Minute Long Videos for Selected Users
TikTok trends and news

TikTok is Piloting 15-Minute Long Videos for Selected Users

Overview: TikTok is testing a 15-minute video upload feature with select users, marking a transition towards long-form content. The move aims to […]

HOM teamOctober 31, 2023
TikTok Launches Out-of-Phone Ad  – Merging Mobile and Billboard Ads
TikTok trends and news

TikTok Launches Out-of-Phone Ad – Merging Mobile and Billboard Ads

Overview TikTok launches “Out of Phone,” a new out-of-home (OOH) ad solution, extending advertising reach to billboards, cinemas, and more. Tailored programs […]

HOM teamOctober 24, 2023
TikTok Improves Content Moderation Amidst Global Crisis
TikTok trends and news

TikTok Improves Content Moderation Amidst Global Crisis

Overview: TikTok’s enhanced content moderation efforts in response to EU regulations and during the Israel-Hamas conflict. Implementation of robust reporting mechanisms and […]

HOM teamOctober 20, 2023
TikTok-Disney Alliance: Celebrating Disney’s 100 Years
TikTok trends and news

TikTok-Disney Alliance: Celebrating Disney’s 100 Years

Overview Partnership Initiation: TikTok and Disney form a partnership to launch Disney100. Anniversary Celebration: Disney100 commemorates the 100th anniversary of The Walt […]

HOM teamOctober 19, 2023
TikTok Bolsters Data Security with New Initiatives: A Look Inside
TikTok trends and news

TikTok Bolsters Data Security with New Initiatives: A Look Inside

Overview New Data Storage Protocol: As of July 2022, all new data from U.S. users is stored in Oracle’s U.S. Cloud infrastructure. […]

HOM teamOctober 17, 2023
TikTok Pioneers Initiative to Promote #MentalHealthAwareness
TikTok trends and news

TikTok Pioneers Initiative to Promote #MentalHealthAwareness

TikTok recently announced its initiative to promote mental health awareness in collaboration with the Rare Impact Fund. This October, TikTok is harnessing […]

HOM teamOctober 12, 2023
TikTok Plans to Launch Ad-Free Subscription Tier
TikTok trends and news

TikTok Plans to Launch Ad-Free Subscription Tier

Overview For TikTok Ad-free Subscription Model TikTok is testing a monthly subscription service offering an ad-free experience to users for $4.99. This […]

HOM teamOctober 10, 2023
TikTok Introduces Major Updates to Ads Manager
TikTok trends and news

TikTok Introduces Major Updates to Ads Manager

TikTok Introduces Major Updates to Ads Manager TikTok has recently announced significant updates to its Targeting tooling in Ads Manager, refining its […]

HOM teamOctober 6, 2023
TikTok’s ‘Search Ads Toggle’ Allows Brands to Appear in Search Results
TikTok trends and news

TikTok’s ‘Search Ads Toggle’ Allows Brands to Appear in Search Results

Quick Overview TikTok introduces the Search Ads Toggle, revolutionising how brands engage with audiences. Advertisers can now target users directly on the […]

HOM teamAugust 25, 2023
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House of Marketers
  • Home
  • Why Us
  • Influencer Services
    • TikTok Influencer Campaigns
    • Influencer Strategy
    • TikTok Business Profile Content
    • TikTok Ad Content
    • User-Generated Content
    • Other Influencer/Paid Services
      • App-Marketing
      • Beauty Marketing
      • K-Beauty Influencer Marketing
      • Mobile Gaming App Marketing
      • AI SaaS Software Marketing Services
  • Paid Services
    • Paid Social Ads Management
    • TikTok Ads Management
    • TikTok Ads Account Rental Service
  • Case Studies
  • Testimonials
  • Insights
    • Articles
    • Press ReleasesCompany news and informational articles about House of Marketers
    • Best Marketing AgenciesLists of the best marketing agencies
    • Full blog
Get in touch
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