Instagram Revamps Reels Algorithm to Boost ‘Original Content’
Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to […]
Chrome’s Third-Party Cookie Phaseout Delayed Until 2025
Overview Google delays its plan to remove third-party cookies from Chrome. The delay allows more time for industry engagement and regulatory review. […]
TikTok Revamps Community Guidelines
Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to […]
TikTok Set to Launch Instagram like Photo App
Overview TikTok is developing a new app codenamed TikTok Notes, aiming to broaden its offerings. The app is set to directly compete […]
TikTok’s Economic Impact and the Potential Consequences of a Ban
Overview Economic Engine at Risk – TikTok contributes $24.2 billion to the U.S. GDP and support for 224,000 jobs in 2023. What […]
TikTok is Shaping Digital Futures with its Youth Council
Overview TikTok is launching a Youth Council initiative for enhancing digital safety and inclusivity. Insights from recent YouGov and ConnectSafely research on […]
TikTok Launches NEW Creator Rewards Program
Overview Launch of the new Creator Rewards Program to elevate content monetisation and engagement. Program Rewards creators for originality, engagement, and innovative […]
Is TikTok Going to be Banned?
Overview Legislation vs. Liberty – Overview of the “Protecting Americans from Foreign Adversary Controlled Applications Act” and its implications for TikTok. Exploration […]
TikTok’s Digital Avatars Set to Transform Content Creation
Overview TikTok introduces AI-generated Digital Avatars as a new feature for content creation. Over 100 different avatars available, featuring a range of […]
TikTok Upgrades App Experience for Larger Devices
Overview TikTok’s update enhances the app for larger screens, signalling a shift in digital content consumption. Enhanced video clarity and navigation, with […]
TikTok Now Lets You Add Your Favourite Songs Directly to Spotify and Streaming Services
Overview TikTok’s “Add to Music” feature now reaches 21 countries, marking a significant expansion in its global presence. This feature transforms music […]
27 TikTok Trends that took Brands Viral (Viral Marketing Guide)
These Successful TikTok Marketing examples will inspire your TikTok Strategy. Looking to increase your brand’s presence on TikTok? Connect with us for […]
TikTok Expands in UK & Europe: A Closer Look at Pulse Premiere’s Impact
Overview TikTok’s Pulse Premiere launches in the UK, France, and Germany, highlighting its increasing role in global digital advertising. Collaborations with major […]
TikTok Launches New Ad Insights Tool – Engaged View-through Attribution (EVTA)
TikTok has rolled out a groundbreaking measurement tool known as Engaged View-through Attribution (EVTA). According to a Search Engine Land report, the […]
TikTok is Piloting 15-Minute Long Videos for Selected Users
Overview: TikTok is testing a 15-minute video upload feature with select users, marking a transition towards long-form content. The move aims to […]
TikTok Launches Out-of-Phone Ad – Merging Mobile and Billboard Ads
Overview TikTok launches “Out of Phone,” a new out-of-home (OOH) ad solution, extending advertising reach to billboards, cinemas, and more. Tailored programs […]
TikTok Improves Content Moderation Amidst Global Crisis
Overview: TikTok’s enhanced content moderation efforts in response to EU regulations and during the Israel-Hamas conflict. Implementation of robust reporting mechanisms and […]
TikTok-Disney Alliance: Celebrating Disney’s 100 Years
Overview Partnership Initiation: TikTok and Disney form a partnership to launch Disney100. Anniversary Celebration: Disney100 commemorates the 100th anniversary of The Walt […]
TikTok Bolsters Data Security with New Initiatives: A Look Inside
Overview New Data Storage Protocol: As of July 2022, all new data from U.S. users is stored in Oracle’s U.S. Cloud infrastructure. […]
TikTok Pioneers Initiative to Promote #MentalHealthAwareness
TikTok recently announced its initiative to promote mental health awareness in collaboration with the Rare Impact Fund. This October, TikTok is harnessing […]
TikTok Plans to Launch Ad-Free Subscription Tier
Overview For TikTok Ad-free Subscription Model TikTok is testing a monthly subscription service offering an ad-free experience to users for $4.99. This […]
TikTok Introduces Major Updates to Ads Manager
TikTok Introduces Major Updates to Ads Manager TikTok has recently announced significant updates to its Targeting tooling in Ads Manager, refining its […]
TikTok’s ‘Search Ads Toggle’ Allows Brands to Appear in Search Results
Quick Overview TikTok introduces the Search Ads Toggle, revolutionising how brands engage with audiences. Advertisers can now target users directly on the […]
TikTok Launches PrivacyGo Amidst Data Concerns
In a landmark move for data privacy, TikTok is piloting PrivacyGo, a groundbreaking ad-targeting tool. This development comes amidst a broader context […]
TikTok Introduced ‘Fulfilled by TikTok’ in the UK
In a Strategic E-commerce Pivot, TikTok Shop Unveils ‘Fulfilled by TikTok’ in the UK Amidst an evolving e-commerce landscape, TikTok Shop has […]
How AI Companies Can Rapidly Grow on TikTok in Just Weeks
If the 90s were defined by the dot-com boom, the 2020s are shaping up to become the era of AI. With the […]
27 Best Ever TikTok Dance Challenges and Trends!
One of the hottest trends on social media over the last few years has been a succession of TikTok dance challenges. From […]
2023 TikTok Shopping Ads – Everything You Must Know!
Have you heard the news? TikTok is shaking up the eCommerce marketing game with its brand-new feature – TikTok Shopping Ads. Want […]
TikTok Focused View Ad Campaign Objective – New Feature
To keep up with its promises of elusive reality and unmatched authenticity, TikTok regularly updates its products and services. Notwithstanding, the rate […]
New TikTok Cookies Update for 2023
As we go through 2023, it’s time to start thinking about the future of cookies and their role in campaign optimization and […]
How TikTokers Changed the USA Stock Market – Nancy Pelosi Stock Buys
TikTok exploded in popularity over the past few years. Of course, the pandemic and the resulting government restrictions on movement partly facilitated […]
TikTok Bidding Update – What Does it Mean for Marketers?
Marketers and advertisers are always looking for new ways to reach their target audiences. With the recent TikTok bidding update, the platform’s […]
Kim Kardashian charged by SEC for Crypto Ad Disclosure Issues
Kim Kardashian Ad Disclosure Penalty News The global influencer, model and reality superstar, Kim Kardashian has agreed to settle a $1.26 million […]
Growth of TikTok – The No.1 News Source For Teenagers In 2023
In recent years, social media has had a profound impact on the way people consume news. Twenty years ago, most people would […]
About the TikTok Leadership Team – CEO, COO and more
Everyone knows who founded Facebook Mark Zuckerbeg) and most people can name the CEO of Tesla Motors. But can you name the […]
TikTok Update: New Accessibility and Translation Tools Added
TikTok is currently rolling out a new accessibility feature – Translation Tools. The rollout, which kicked off late last month, seeks to […]
How to Use Music in TikTok Ads. New Data-Backed Study by TikTok
How is TikTok changing in 2022? Does music matter when it comes to TikTok marketing? The TikTok platform has grown and expanded […]
Retarget Your TikTok Followers With The New Custom Audience Feature
TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]
TikTok Attribution Manager — All You Need to Know
In an email sent directly to the House of Marketers team, TikTok announced that they will be switching to a self-attribution model […]
NEW TikTok Story Selection Feature for Boosting Engagement (HoM)
Ready to learn about an exciting new feature that will help advertisers majorly boost audience engagement on TikTok? Staying updated on TikTok’s […]
What Are Spark Ads On TikTok? Here’s Why They Are Better!
TikTok — it’s a platform that never stops evolving. And luckily for brands and marketers, one of the key priorities in the […]
TikTok partners Hootsuite and Sprinklr to Improve User Reachability
In a new set of partnerships, TikTok partners with business tech and content marketing giants, Hootsuite and Sprinklr to make the TikTok […]
TikTok Partners Nielsen to Create TikTok Marketing Insights Report
TikTok has helped businesses of all kinds through their relief and back-to-business programs. They are providing financial and technical support to thousands […]
TikTok’s Royalty-Free Music Library for Ad Content (600K+ songs)
With nearly every TikTok video containing music, often contemporary popular songs you’d stream or hear on the radio, you might easily believe […]
Amazon Prime Joins TikTok… Better Late Than Never
Despite TikTok being the fastest growing social media platform of the decade, Amazon Prime has only just created a TikTok brand profile. […]
Why Elon Musk’s Twitter Takeover Is Great For TikTok
If you’ve been following the news at all recently you’ve probably seen all the buzz surrounding Elon Musk planning to purchase Twitter […]
7 Best TikTok Ads of 2022 (and 2023) So Far
We’re in 2023 now, and we’ve decided to look at some of the best TikTok ads across 2022 and 2023. With over […]
Which Countries Use TikTok The Most? TikTok User Data For 2023
TikTok has exceptionally gained popularity since its launch several years ago. Specifically, the app has seen exponential growth over the past two […]