Category: TikTok trends and news

Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes.  The update aligns with Google’s broader […]

Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from […]

Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards […]

Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House […]

Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages, […]

Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and […]

Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators […]

Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV).  […]

Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app […]

Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023 […]

Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and […]

Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to […]

Overview Google delays its plan to remove third-party cookies from Chrome. The delay allows more time for industry engagement and regulatory review. […]

Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to […]

Overview TikTok is developing a new app codenamed TikTok Notes, aiming to broaden its offerings. The app is set to directly compete […]

Overview Economic Engine at Risk – TikTok contributes $24.2 billion to the U.S. GDP and support for 224,000 jobs in 2023. What […]

Overview TikTok is launching a Youth Council initiative for enhancing digital safety and inclusivity. Insights from recent YouGov and ConnectSafely research on […]

Overview Launch of the new Creator Rewards Program to elevate content monetisation and engagement. Program Rewards creators for originality, engagement, and innovative […]

Overview Legislation vs. Liberty – Overview of the “Protecting Americans from Foreign Adversary Controlled Applications Act” and its implications for TikTok. Exploration […]

Overview TikTok introduces AI-generated Digital Avatars as a new feature for content creation. Over 100 different avatars available, featuring a range of […]

Overview TikTok’s update enhances the app for larger screens, signalling a shift in digital content consumption. Enhanced video clarity and navigation, with […]

Overview TikTok’s “Add to Music” feature now reaches 21 countries, marking a significant expansion in its global presence. This feature transforms music […]

Overview TikTok’s Pulse Premiere launches in the UK, France, and Germany, highlighting its increasing role in global digital advertising. Collaborations with major […]

TikTok has rolled out a groundbreaking measurement tool known as Engaged View-through Attribution (EVTA). According to a Search Engine Land report, the […]

Overview: TikTok is testing a 15-minute video upload feature with select users, marking a transition towards long-form content. The move aims to […]

Overview TikTok launches “Out of Phone,” a new out-of-home (OOH) ad solution, extending advertising reach to billboards, cinemas, and more. Tailored programs […]

Overview: TikTok’s enhanced content moderation efforts in response to EU regulations and during the Israel-Hamas conflict. Implementation of robust reporting mechanisms and […]

Overview Partnership Initiation: TikTok and Disney form a partnership to launch Disney100. Anniversary Celebration: Disney100 commemorates the 100th anniversary of The Walt […]

Overview New Data Storage Protocol: As of July 2022, all new data from U.S. users is stored in Oracle’s U.S. Cloud infrastructure. […]

TikTok recently announced its initiative to promote mental health awareness in collaboration with the Rare Impact Fund. This October, TikTok is harnessing […]

Overview For TikTok Ad-free Subscription Model TikTok is testing a monthly subscription service offering an ad-free experience to users for $4.99. This […]

TikTok Introduces Major Updates to Ads Manager TikTok has recently announced significant updates to its Targeting tooling in Ads Manager, refining its […]

Quick Overview TikTok introduces the Search Ads Toggle, revolutionising how brands engage with audiences. Advertisers can now target users directly on the […]

Have you heard the news? TikTok is shaking up the eCommerce marketing game with its brand-new feature – TikTok Shopping Ads. Want […]

To keep up with its promises of elusive reality and unmatched authenticity, TikTok regularly updates its products and services. Notwithstanding, the rate […]

As we go through 2023, it’s time to start thinking about the future of cookies and their role in campaign optimization and […]

TikTok exploded in popularity over the past few years. Of course, the pandemic and the resulting government restrictions on movement partly facilitated […]

Kim Kardashian Ad Disclosure Penalty News The global influencer, model and reality superstar, Kim Kardashian has agreed to settle a $1.26 million […]

Everyone knows who founded Facebook Mark Zuckerbeg) and most people can name the CEO of Tesla Motors. But can you name the […]

In an email sent directly to the House of Marketers team, TikTok announced that they will be switching to a self-attribution model […]

In a new set of partnerships, TikTok partners with business tech and content marketing giants, Hootsuite and Sprinklr to make the TikTok […]

TikTok has helped businesses of all kinds through their relief and back-to-business programs. They are providing financial and technical support to thousands […]

Despite TikTok being the fastest growing social media platform of the decade, Amazon Prime has only just created a TikTok brand profile. […]

If you’ve been following the news at all recently you’ve probably seen all the buzz surrounding Elon Musk planning to purchase Twitter […]