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27 TikTok Trends that took Brands Viral (Viral Marketing Guide)

27 TikTok Trends - Viral marketing guide

These Successful TikTok Marketing examples will inspire your TikTok Strategy.

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According to a press release by TikTok, over 1 billion people visit the bite-sized video-sharing platform to view or part-take in TikTok trends, every month. And with users in over 140 countries, according to apptrace, it is a marketing and advertising goldmine.

Companies now know how powerful TikTok is when it comes to viral marketing. Many class TikTok trends as an integral part of their viral marketing strategy, in general. It is important to assess the strategies that these brands have employed during various TikTok trends, which they’ve developed or taken advantage of themselves. Hopefully, it can give you a better idea of how to integrate TikTok into your future viral marketing strategy.

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TikTok Trends That Took Brands Viral

Our compilation spans various industries – from entertainment and fashion to sports – showcasing the versatility of TikTok as a marketing powerhouse. Each brand example is a lesson in creativity and innovation, providing insights into how these brands have amplified awareness, engagement, and conversions by skillfully riding the waves of TikTok trends.

TikTok Viral Trends in Entertainment

1. #BarbieMovie TikTok Trends ( 15 billion views)

The Barbie Movie demonstrated an effective use of TikTok in amplifying movie hype and audience engagement. Under its pink-themed umbrella, the movie sparked multiple TikTok trends with #Barbie, ranging from dramatic lip-syncing to personal Barbie-like attributes showcases. These trends played a significant role in the movie’s box office success.

Catherine Halaby, Head of Entertainment for North America at TikTok, remarked on the movie’s TikTok success:

“Long before ‘Barbie’ exploded at the box office this summer, it was clear on TikTok that the movie was going to be a big deal.”

When Warner Bros. released the teaser video on TikTok, it quickly amassed over 27 million views and 2.7 million likes, indicating the movie’s potential success months before its theatrical release. The official TikTok account @barbiethemovie also gained considerable traction with over 1.4 million followers and 22.8 million likes.

Halaby added,

“There’s just kind of no corner of TikTok that you can’t find some element of Barbie showing up… that speaks to the tremendous success of the film overall.”

This trend highlights the power of TikTok in creating a buzz and driving audience interest in entertainment properties.

What We Like

Early engagement on TikTok signalled the Barbie Movie’s box office success and strategic marketing combined with organic fan activity on TikTok led to engaging audiences.

For instance, similar strategies can be adopted by other brands by creating themed challenges that resonate with their product or service. A fashion brand, for example, could create a trend around a ‘runway challenge’ showcasing its clothing line.

2. #SquidGame (85+ billion views)

Netflix’s “Squid Game” illustrates the power of TikTok in driving show popularity. The hashtag #SquidGame amassed over 85+ billion views, creating a self-fueling cycle of viewership and engagement. This case exemplifies how entertainment brands can use TikTok to transform their content into a cultural phenomenon.

An executive of Netflix Asia commented on the success of the show saying:

“The TikTok social media platform really helped us to increase excitement and drive users to watch Squid Game on Netflix. It became a viral sensation on TikTok and in the real world through word of mouth”

Using TikTok trends, Netflix was able to create a cycle of marketing that very much fueled itself. The people would watch the show and then would move to TikTok to watch extensive user-generated content about it.

What We Like

#SquidGame on TikTok significantly boosted the show’s popularity creating a viral sensation leading to increased viewership. Leveraging user-generated content to create a buzz.

Similar tactics can be applied by TV networks or streaming services to encourage viewers to create content based on their favourite scenes or characters. Encouraging user-generated content can significantly amplify a show’s popularity and reach.

 

3. #Marvel (286+ billion views)

Marvel has an official account on TikTok, which they use to talk about all of their upcoming releases. Whether it is a comic book, movie, or TV show, they will always spread work about it using #Marvel as the hashtag.

Marvel’s TikTok strategy demonstrates the effectiveness of brand-centric hashtags. Using #Marvel, they garnered attention and engagement for various releases, with the #Avengers tag alone achieving over 73 billion views. This trend shows the potential of leveraging brand identity in TikTok marketing, creating a buzz that translates into real-world success​.

What We Like

Marvel’s TikTok presence generates engagement and interest in its releases. The key here is to utilise brand identity effectively in TikTok marketing for viral success​. Use hashtags that resonate with your brand identity to effectively mobilise and engage fan communities.

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4. #Gymshark66 TikTok challenge by GymShark (322 million views)

Very few companies have been able to consistently make exercising look fun on social media, but GymShark is doing it with their TikTok content. One of their ongoing, and most popular TikTok trends, happens to be the gymshark66 challenge. The 66 Days: Change Your Life Challenge was a promotional effort that would make participants show their transformation over 9 weeks.

During the start of the program, the winner would be able to win a year’s worth of Gymshark gear. But even though the challenge has ended, people have still been participating. Right now, the #Gymshark66 has 322+ million views, with more people joining.

The structure of the challenge was simple yet effective. On January 1st, participants set personal fitness goals and shared them on TikTok. After 66 days, they uploaded their transformation results, demonstrating progress and commitment. Throughout the challenge, participants tagged Gymshark and used the hashtag #gymshark66, creating a wave of engagement across TikTok​​.

What We Like

GymShark effectively integrated social media with the fitness goals creating a community-driven movement that resonated deeply with its audience. Gymshark’s approach demonstrates how brands can create lasting engagement by aligning promotional activities with user aspirations and social media trends.

5. #NBA (212+ billion views)

The NBA has always had a very vibrant personality on the TikTok app. While there are still plenty of highlights channels, the NBA also shows off a lighter side on its official page. They have player testimonials along with before-match interviews of various team members and coaches.

One of the NBA’s noteworthy TikTok initiatives was ‘the starting five challenge.’ This interactive campaign, aligned with the celebration of the NBA’s 75th anniversary season, invited fans to create their dream team by selecting four players. This challenge not only generated over 30 million views but also played a significant role in building anticipation and excitement for the anniversary season.

What We Like

Blending sports content with interactive fan engagement. For example, create challenges like ‘the starting five challenge’ or share exclusive player interviews and game highlights. Interactive and exclusive content can create a more immersive and engaging fan experience.

The NBA’s success on TikTok demonstrates the power of engaging with fans beyond traditional mediums, using the platform to create a more connected and immersive basketball community.

6. #RedBullDanceYourStyle TikTok trend (11 billion views)

Red Bull is well-known for associating its brand with high-energy and daring activities. Their usual #Redbull TikTok hashtag, which has amassed over 9 billion views, typically features thrilling stunts and extreme sports.

Redbull also took its annual dance competition to TikTok as part of its unique viral marketing strategy.

This trend quickly took off, becoming one of their most successful TikTok trends, with the #RedBullDanceYourStyle trend surpassing the view count of their general #redbull hashtag.

The #RedBullDanceYourStyle challenge invites TikTok users to engage in virtual dance-offs, showcasing their unique styles and moves. The challenge also fosters a sense of community and competition among TikTok users.

What We Like

Using social media specifically TikTok boosted Red Bull’s brand visibility and engagement. By creating a challenge that taped into the community’s love for dance and competition. RedBull leveraged a popular cultural activity (dance) and integrated it with the brand’s identity to create a unique and engaging social media challenge.

Red Bull’s #RedBullDanceYourStyle demonstrates how a brand can successfully intertwine its identity with user-generated content to create a viral sensation.

7. The #ThousandDollarCrocs Hashtag TikTok Trend (3.1 billion views)

Despite being one of the most controversial shoe brands in the world, Crocs keep up with the best marketing strategies. They created the #ThousandDollarCrocs challenge, in collaboration with the famous singer Post Malone and various TikTok creators. The challenge asked participants what their thousand-dollar Crocs would look like, and their customers came in drones with answers.

The challenge garnered almost 3 billion views turning into an instant success. And when the shoes actually launched, they sold out almost immediately. It was a very effective plan that combined the success of Post Malone and TikTok creators with an incredibly powerful TikTok challenge.

What We Like

The campaign significantly boosted Crocs’ brand visibility and appeal, especially among the TikTok audience. Leveraging the popularity of a celebrity (Post Malone) and the creative power of TikTok users to generate a buzz around a product.

Crocs’ #ThousandDollarCrocs challenge exemplifies how brands can use innovative collaborations and social media trends to drive both engagement and sales. Collaborate with celebrities to create trendsetting challenges. Engage the audience in creative activities like designing their version of a product, as seen in the #ThousandDollarCrocs challenge.

8. The #RyanAir travel company TikTok trend (3.6 billion views)

This European airline solidified its presence on TikTok by communicating its friendly and humorous brand voice. Thanks to its consistently funny videos and humorous presence, people who wouldn’t even have anything to do with the brand were engaging with it. With over 1 million followers on the app, they can reach a massive untapped audience.

Furthermore, a lot of the people who would see their content would mention them with the hashtag, #Ryanair. This hashtag quickly accumulated over 260 million views, and it is still rapidly growing. They also made a variety of skits featuring their airplanes, which contributed a lot to their success.

What We Like

The humorous and approachable content significantly increased RyanAir’s visibility and engagement on TikTok, reaching an audience beyond typical airline customers.

RyanAir’s strategy focused on utilising humour and relatable skits to create a distinct brand voice that resonates with a diverse TikTok audience.

RyanAir’s success on TikTok demonstrates the effectiveness of using humour and platform-specific content to enhance brand identity and customer engagement.

 

9. #DealDropDance Walmart TikTok Advertising (4.2 billion views)

Walmart was one of the first retail chains to embrace TikTok Advertising effectively. Their #DealDropDance challenge was a sensational hit, amassing over 4.1 billion views. Participants, often in Walmart stores, created engaging dance videos, seamlessly blending entertainment with brand promotion.

Following this success, Walmart launched the #WalmartDate challenge. This concept involved going on a date using only items from Walmart, including drinks, snacks, and meals. Though innovative, it gained 4.4 million views.

What We Like

The #DealDropDance challenge significantly enhanced Walmart’s visibility on TikTok, showcasing the store’s offerings in a fun, engaging manner. The #WalmartDate challenge, while less successful, demonstrated Walmart’s commitment to exploring new, creative ways to engage with TikTok users.

Walmart’s approach focused on interactive and lifestyle-integrated challenges that resonated with the TikTok community, thereby aligning the brand with users’ everyday experiences. Walmart’s experience on TikTok highlights the effectiveness of engaging, entertainment-based challenges in viral marketing. It also shows the importance of continual innovation in social media marketing to maintain user interest and engagement.

10. Fenty Beauty’s TikTok Campaign (4.6 billion views)

Fenty Beauty, founded by Rihanna, has established a strong presence on TikTok, primarily focusing on diversity and inclusivity. Their content ranges from showcasing their wide range of makeup shades to featuring various beauty influencers. Fenty Beauty’s approach to TikTok emphasises authenticity and engagement with its diverse audience.

What We Like

Fenty Beauty’s strategy of highlighting diversity and inclusivity has significantly resonated with the TikTok audience. By showcasing a range of beauty influencers and a wide array of products, they’ve fostered an authentic connection with users.

The brand’s approach on TikTok underscores the power of embracing diversity and authenticity in marketing. Collaborate with diverse influencers and create content that showcases a wide range of products, inviting users to share their own experiences and makeup routines with Fenty products.

11. The NYX #ButterGlossPop hashtag trends on TikTok (11.2 Billion views)

NYX was one of the first beauty brands to discover how effective TikTok trends were for their product. Soon after joining the platform, they ran one of the largest TikTok trends, which would go on to be the #ButterGlossPop challenge. At its height, the challenge was able to generate 11.2 billion views before closing down the campaign.

TikTok influencers that they worked with included Brent Rivera, Avani, and Louie Castro. The inclusion of star-studded influencers was able to generate even more hype.

What We Like

NYX’s collaboration with prominent TikTok influencers like Brent Rivera, Avani, and Louie Castro played a crucial role in boosting the brand’s visibility, resulting in a massive 11.2 billion views for the #ButterGlossPop challenge.

This success story highlights the benefits of leveraging influencer marketing and user-generated content. Brands can engage with influencers for product promotion and encourage users to create their own content, demonstrating product use in creative ways.

12. #Levis (2.1 Billion views)

Levi’s has created a unique social media presence with its “Buy Better, Wear Longer” campaign. The main goal of this campaign was to encourage more sustainable habits among its audience. The short and snappy content keeps their close to 400,000 followers entertained with similar TikTok trends.

Other than the brand itself making this content, it has also spawned a community of people using #Levis. The Hashtag has generated over 169 million views, with various influencers sharing their hacks. It proved to be a very profitable campaign, especially among people who were part of the sustainability movement.

What We Like

Levi’s “Buy Better, Wear Longer” campaign, focusing on sustainability, resonated with an eco-conscious audience, generating over 169 million views. The brand’s approach to TikTok marketing connected deeply with users’ values.

The strategy involved creating content that promotes sustainable habits and engages with the community. Encourage users to share sustainable fashion choices using Levi’s products or to showcase upcycling ideas, aligning brand messaging with environmental consciousness.

13. #TFBornThisWay Foundation (2.8 Billion views)

Oddly enough, TooFaced was one of the first companies to start marketing through TikTok trends. Six years after the release of their lip gloss, the lip gloss community with over 1.1 billion views, were trying its effects. The before-and-after effects of their beauty products created a spike in their sales, which led to them finally making an official page.

They would later make another campaign called the #TFBornThisWay Foundation challenge. Their marketing efforts panned out this time, as the campaign was able to generate over 540 million views. Early on, it became one of the most popular TikTok trends on the platform. In the challenge, creators would use augmented reality to see which foundation would fit them best. It helped people choose their desired product while celebrating the diverse complexions of their users.

What We Like

TooFaced’s #TFBornThisWayFoundation challenge reached 540 million views, enhancing brand recognition and product awareness. The augmented reality feature for virtual try-ons was a key factor in its success.

Brands can learn from TooFaced’s innovative use of technology in marketing. Utilising augmented reality for product trials and focusing on inclusivity can create engaging and relatable brand experiences. Encourage users to share their foundation matches and experiences.

Influencer preparing to record video

14. Glossier supported the #BLM movement on TikTok (32+ billion views)

Glossier is a massive beauty and lifestyle brand that also has a massive following on TikTok. They have run numerous challenges and have quite a large TikTok presence. They were even able to accumulate over $100 million in funding, which can be attributed to the credibility and leadership of their incredible team.

However, a lot of companies run by women of colour do not receive the funding that they need. Therefore, to help these businesses, Glossier started to offer black-owned businesses grants and necessary funding. Their campaign was also a major hit on TikTok, which allowed the #Glossier tag to almost reach 150 million views.

What We Like

Glossier’s campaign to support black-owned businesses not only gained traction on TikTok but also contributed to a broader conversation, aligning with the brand’s values and enhancing its image.

This approach shows the effectiveness of using social media to support meaningful causes. Sharing stories and features of supported businesses can integrate brand values with community support, engaging users in significant ways.

15. #Gushers on TikTok (380 million views)

Gushers are one of the tastiest and most well-known candy brands on the internet, but they also happen to be very effective at making TikTok trends. Their first few videos were able to net them 12 million views organically in just four weeks. Furthermore, their emphasis on creating good content instead of marketing has helped their success along the way.

The Chili Gushers challenge was easily their biggest hit, which they didn’t even come up with. An influencer on TikTok came up with the recipe and it went viral from there. The campaign was so successful that they were running out of chilli gushers for people to buy.

What We Like

Gushers’ strategy of emphasising content creation over direct marketing led to their TikTok success, particularly with the viral Chili Gushers challenge.
This example demonstrates the effectiveness of encouraging and leveraging user-generated content. Invite users to come up with unique recipes or creative ways to use Gushers, turning product promotion into a fun and engaging activity.

16. Dunkin’s TikTok Strategy

Dunkin’, renowned for its coffee and donuts, has embraced TikTok to enhance and project its vibrant, youthful brand image. Their content on the platform is a lively mix of creative product promotions, collaborations with popular influencers, and active engagement with current trends. This diverse strategy helps Dunkin’ connect with a younger demographic, making the brand more relatable and appealing to the TikTok audience.

What We Like

Dunkin’ increases its brand visibility and appeal among younger audiences through engaging content that reflects a blend of fun and relevance.

They utilise creative promotions like special offers or limited-edition product reveals, often in collaboration with influencers, to engage with TikTok users effectively.

Dunkin’ adapts its content to align with TikTok’s fast-paced, trend-driven environment. For example, they could create a series of quick, fun tutorials on innovative ways to enjoy their products or collaborate with influencers for unique, Dunkin’-themed TikTok challenges.

17. Chipotle’s #Boorito (4.2 billion views)

Chipotle is easily the GOAT of all food content online, with their incredible presence of over 1 million followers. They also have over 20 million likes on their page, which also makes them one of the biggest organically grown pages on the website.

Their Boorito campaign was easily their best campaign to date, with everyone who ordered food in a costume would receive a discount. And since the challenge takes place every year, the numbers on their socials just keep rising. Up till now, the campaign has been able to generate over 4 billion views.

What We Like

Chipotle’s Boorito campaign, leveraging seasonal themes and user participation, proved highly effective, generating over 4 billion views and enhancing the brand’s appeal.

Chipotle’s success illustrates the value of combining seasonal promotions with user engagement. Create campaigns that encourage user participation, like offering discounts for thematic actions, to boost brand presence and audience interaction.

18. #Wendy’s (3.9 Billion views)

If Chipotle is the undisputed GOAT of TikTok advertising, then Wendy’s is the best at Twitter advertising. But apart from an incredible presence on Twitter, they are also looking to make the shift to TikTok. They have been able to start the Wendy’s 4-for-4 challenge, which pitted four people against each other to see who could eat a combo the fastest.

The campaign was able to generate 44.5 million views, but they have also been sponsoring skits from creators. Throughout their official page, there are various skits and videos by fans of Wendy’s. The #wendys also has 560 million views.

What We Like

Wendy’s transition to TikTok, including the 4-for-4 challenge, not only garnered 44.5 million views but also diversified the brand’s content strategy, engaging a wider audience.

Wendy’s approach suggests the benefits of adapting marketing strategies to different platforms. Sponsor skits and challenges that resonate with the TikTok community, leveraging humour and interactive content to engage with a younger audience.

19. #SNL Viral Marketing Guide (11+ billion views)

SNL needs no introduction, seeing how it is one of the biggest comedy skits shows on the planet. And with already such a funny presence, they have been able to easily migrate to the platform. Their page has small snippets of their weekly show and all of its sketches. And since they have such a massive catalogue of previous shows, they upload snippets from those during the week.

With over 3 billion views on the #SNL hashtag, most of the ground was already laid for them before they even landed. They have also taken on the famous TikTok trio ‘Please Don’t Destroy’ as writers, and referenced the fake slapping teacher prank from TikTok, on the show.

What We Like

SNL’s adaptation to TikTok, featuring show snippets and leveraging their extensive content catalogue, resulted in over 3 billion views, expanding their audience reach.

SNL’s strategy can be a model for other brands. Utilise existing content in new, platform-specific ways to appeal to both new and existing fans. Sharing snippets or behind-the-scenes content can attract a wider audience.

20. #NetflixandChill TikTok Trend (3.4 billion views)

Netflix is no stranger to having an incredible personality on the internet. Their social media accounts are full of light humour as they subtly promote their shows. They are also the pioneers of the famous phrase #NetflixandChill, which is the Brand’s signature catchphrase and has 3.4 billion views.

Even on TikTok, they have an incredible presence of over 21 million followers. Through their account, they promote various shows and even indulge in different challenges. The #ActingChallenge has over 900 million views and the #whoworeitbetter challenge also has 30 million views.

What We Like

Netflix’s use of the #NetflixandChill catchphrase and other interactive challenges on TikTok have cumulatively reached over 3.4 billion views, boosting brand engagement.

This strategy highlights the effectiveness of using brand catchphrases and interactive challenges. Engage audiences with light humour and show promotions, and create challenges that encourage user participation.

21. Crunchyroll’s Engagement on TikTok

Crunchyroll, the popular anime streaming service, uses TikTok to connect with anime fans worldwide. Their content includes anime trailers, fan-made content, and interactive posts about popular anime shows and characters, catering to a niche but highly engaged audience.

What We Like

Crunchyroll’s focus on sharing anime-related content that resonates with specific interests has strengthened community ties and increased brand loyalty.

This approach exemplifies how targeting niche audiences with specialised content can enhance engagement. Share content that aligns with the unique interests of your audience, such as anime trailers, fan-made content, or interactive posts about popular shows and characters.
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22. #Nandos (1.1 Billion Views)

Nando’s uses TikTok to communicate with its clients and better work with them to promote their food. During the pandemic when employees still had to come in for work, they were passing the time by challenging each other. The Nando’s restaurant based in Wrexham, United Kingdom, challenged the branch based in Broughton Park on the app. In videos, the staff icompete in backflips, cartwheels, and even playing pseudo basketball.

On their TikTok page, they have even pinned various videos of their staff reacting to hacks and other viral moments. The #nandos hashtag has over 1 billion views.

What We Like

Nando’s internal employee challenges and customer engagement strategies led to over 1 billion views for #nandos. Showcasing staff creativity and customer interaction, Nando’s humanised the brand on TikTok.

Highlighting internal culture and customer interactions can effectively build a relatable and engaging brand presence.

23. #GTA5 Gaming TikTok Trends (150 billion views)

GTA 5 was easily one of the biggest games of its time, with its initial release back in 2013. And throughout the years, both GTA 5 and previous instalments have started plenty of TikTok trends. One of the more popular ones is the GTA walk, where people pretend to walk like characters from the games. This trend has a little over 30 million views.

Rockstar Games has been able to take incredible advantage of #GTA5 on TikTok, which is where people upload clips of their gameplay. It is also where people show off their custom mods or tracks that they made, to over 150 billion views.

What We Like

Rockstar Games capitalised on the #GTA5 trend, reaching 150 billion views with gameplay clips and custom mods. Encouraging users to share in-game experiences and creations, Rockstar engaged with the gaming community.

Gaming brands can drive engagement by promoting user-generated content that showcases in-game experiences.

24. Fortnite’s #emoteroyalecontest TikTok Trends (627 million views)

Thanks to its free-to-play nature, Fortnite was able to become an instant hit on the internet. And through TikTok, Epic Games has been able to drum up incredible hype through various challenges. The biggest one was the #EmoteRoyaleContest, where people would share their best moves on TikTok for a chance to be featured in the game.

What We Like

The contest saw 627 million views at its peak, and a lucky winner even had their dance added to the game.

Other than this massive contest, the #Fortniteclips tag has people performing all sorts of incredible tricks. It has over 100 billion views.

The #EmoteRoyaleContest for Fortnite reached 627 million views, connecting the game with the TikTok community. Inviting users to create dance moves for in-game incorporation, Fortnite bridged the gap between virtual and social experiences.

Interactive challenges that offer real-world rewards can significantly enhance engagement for gaming brands on TikTok.

25. #Fifa EA Games TikTok trend (148 billion views)

EA Games struck gold with their newest instalments of Fifa, especially when marketing them. The #Fifa tag on TikTok has 148 billion views and continues to grow with each instalment. And while they do not often make use of challenges, they do have a very vibrant community.

The community usually uploads videos of the aforementioned tag, and EA is able to gauge how they are responding to it. They even use their community to help them make better decisions for the game, by seeing the things that they would like.

What We Like

EA Games’ #Fifa tag reached 148 billion views, showcasing the vibrant community and user engagement. Monitoring community feedback and video uploads, EA Games utilised TikTok as a tool for community engagement and insights.

Actively engaging with and listening to the community on social platforms can guide game development and marketing strategies.

26. NASCAR’s TikTok Presence (8.2 billion views)

NASCAR has utilised TikTok to bring the excitement of racing to a broader audience. Their content includes behind-the-scenes footage, highlights from races, and interactions with drivers, providing a more personal and engaging experience for racing fans.

What We Like

NASCAR’s use of TikTok to bring the excitement of racing to a broader audience, through exclusive content and highlights, has expanded its reach and engaged fans in a more personal way.

NASCAR’s strategy can be adopted by other brands looking to deepen fan engagement. Offer exclusive behind-the-scenes content and highlights that provide a unique perspective on your brand or industry.

27. Scrub Daddy’s Innovative TikTok Marketing (3.7 billion views)

Scrub Daddy, the smiley-faced sponge brand, has creatively used TikTok to demonstrate its product’s effectiveness and versatility. Their engaging and often humorous demonstrations resonate with a wide range of audiences, making household cleaning fun and appealing.

What We Like

Scrub Daddy’s creative and humorous demonstrations on TikTok have effectively boosted both product appeal and brand awareness.
The key takeaway for brands is the power of innovative and entertaining content. Use humour and effective product demonstrations to showcase your brand’s unique selling points in a way that resonates with a broad audience on TikTok.

28. Duolingo’s TikTok Viral Marketing Strategy (4.5 Billion Views)

Duolingo’s TikTok success revolved around using their mascot, a green owl, for engaging content that focused more on entertainment than direct product promotion. This approach deviated from traditional marketing, tapping into the platform’s trend-driven culture. They were quick to adapt to trends, blending them with their unique brand humour.

This strategy resulted in a rapid increase in followers, soaring from 100,000 to over 2 million in just a few months, with their content garnering millions of views and high engagement. Their success lies not just in numbers but in creating a relatable and fun brand persona.
Duolingo’s approach was ingenious in making language learning social and entertaining. By integrating education with entertainment,

Duolingo effectively reached a vast audience, driving both engagement and interest in its app. Brands can learn from this by blending educational aspects with fun challenges to engage their audiences.

What We Like

Duolingo’s strategy highlights the effectiveness of humour and relatability in content marketing on TikTok. Their use of a brand mascot to create a unique, engaging personality demonstrates a creative approach to viral marketing. This method can be a powerful tactic for brands seeking to capture attention and engagement on social media platforms, particularly those targeting a younger, trend-sensitive audience.

Ready to Start your TikTok Journey?

We hope this viral marketing guide inspired you to try out new things on TikTok.

TikTok trends have proven to be one of the best ways for companies to advertise in recent years. Companies like Redbull, NYX and Netflix have especially taken charge of TikTok marketing. You and your brand can as well, especially with the help of our creative TikTok agency experts at House of Marketers.

Despite what most people think, executing solid TikTok campaigns that convert is a lot more complicated. It requires careful planning, market research, clear risk assessments, meticulous time management, a strict creator vetting process, quality creative strategies, and almost perfect timing.

If you would like to work with a company that specialises in building brands on TikTok and driving TikTok trends, get in touch with our friendly new business team here, today.

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We can help you develop your TikTok trending strategy from scratch, or build one in alignment with your current company campaigns. You can learn more about our TikTok influencer campaign services here.


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