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TikTok Upgrades App Experience for Larger Devices


  • TikTok’s update enhances the app for larger screens, signalling a shift in digital content consumption.
  • Enhanced video clarity and navigation, with support for multiple orientations.
  • Opportunities for improved content quality and strategic design on TikTok.
  • Enhanced viewing experience and easier navigation on larger devices.
  • The update reflects TikTok’s commitment to innovation and user-centric design.

TikTok has rolled out an important update, optimising its app for larger screens and foldable devices.

This enhancement, detailed in their recent announcement, aims to improve video clarity, streamline navigation, and offer support for multiple orientations. This update not only enhances the viewing experience but also opens new avenues for creative content quality and strategic design on the platform.

This update reflects TikTok’s adaptability to user preferences and the diverse ways in which digital content is consumed today. With this update, TikTok is set to redefine the user experience, demonstrating a keen understanding of the evolving digital landscape.

Additionally, we think this development aligns with the platform’s exploration of long-form content, offering a comprehensive and dynamic user experience across various devices.

What does it Means?

TikTok’s update significantly enhances the app’s functionality on larger screens, a stark contrast to its previous limitations on these devices. Before this upgrade, users often faced a less-than-optimal experience on tablets and foldables, with issues like pixelated videos and cumbersome navigation. The latest enhancements address these challenges:

  • Enhanced Clarity – The upgrade brings high-definition video quality, transforming how content is viewed on bigger screens compared to the previously pixelated displays.
  • Effortless Navigation – Streamlined navigation replaces the earlier, more cumbersome interface, allowing for smoother access to TikTok’s features.
  • Flexible Orientation – The new orientation support, adapting to both landscape and portrait modes, is a leap from the rigid, often awkward viewing experiences on larger devices.

In addition to the larger screen enhancements, TikTok’s experimentation with long-form content also signals a pivotal shift. The platform’s testing of 15-minute videos, aligns with the larger screen update, providing an optimal viewing experience for more detailed, narrative-driven content.

This strategic move not only diversifies TikTok’s content offerings but also suggests a holistic approach to enhancing user engagement across various formats and devices.

Implications for Businesses

The recent TikTok upgrade is more than just a technical enhancement; it’s a pivotal change that opens up new avenues for businesses to engage with their audience. In an era where digital content consumption is rapidly evolving, this update offers businesses an opportunity to innovate and adapt their content strategies to stay ahead.

Understanding the nuances of these changes is crucial for businesses looking to optimise their presence on TikTok. The upgrade isn’t just about enhanced functionality; it’s about how users interact with content and what draws their attention on larger screens.

  • Visual Appeal on Larger Screens – Enhanced clarity means that every detail in a video is more pronounced. Businesses should now focus on producing high-resolution content, taking advantage of the improved display quality to captivate the audience.
  • Strategic Content Placement – The new navigation bars necessitate a rethinking of how content is framed. Businesses should consider the placement of key visual elements or CTAs, ensuring they are visible and not overshadowed by the interface.
  • Content Adaptability – The update’s support for both portrait and landscape orientations opens up creative possibilities. Businesses can now design versatile content that is effective across different device orientations, enhancing user engagement.

These developments call for a strategic re-evaluation of how businesses approach TikTok. Prioritising quality, strategic design, and adaptability in content creation will be key to effectively leveraging the upgraded user interface.

Implications for Users

Prior to this update, using TikTok on larger screens often resulted in a compromised experience. Users contended with suboptimal video quality and a navigation system that wasn’t tailored for larger devices. The experience was often clunky, detracting from the immersive, dynamic content TikTok is known for.

With the new update, TikTok acknowledges and rectifies these issues, vastly improving the app’s usability on tablets and foldable gadgets. This shows TikTok’s responsiveness to user feedback and its commitment to enhancing the app experience across various devices.

  • Enhanced Viewing Experience – The improved video clarity on larger screens significantly elevates the viewing experience. High-quality content is now more enjoyable and engaging, making the platform more attractive for both entertainment and educational purposes.
  • Easier Navigation – The introduction of streamlined navigation bars marks a substantial improvement over the previous interface, facilitating easier exploration of TikTok’s vast content.
  • Orientation Flexibility – Support for both landscape and portrait modes is a welcome change, accommodating users’ diverse preferences and enhancing the app’s overall accessibility.

These changes signify a pivotal shift in TikTok’s approach, making it a more inclusive and adaptable platform for its diverse user base.

House of Marketer’s Insights: Adapting to TikTok’s New Landscape

As digital marketing experts, we recognise TikTok’s update for larger screens as a game-changer in content creation and audience engagement. This evolution calls for a strategic rethinking in content production:

  • Embrace high-quality visuals. The improved display on larger devices demands content with higher resolution and richer detail. This shift presents an opportunity for businesses to create more visually captivating and immersive content.
  • Balance multiple content formats. With TikTok testing long-form videos, a dual strategy embracing both short and long-form content becomes vital. This allows for a more dynamic storytelling approach, catering to varied audience preferences.
  • Lean into storytelling. The new navigation and orientation flexibility on larger screens open avenues for creative storytelling. Brands can now explore diverse narrative techniques, especially in landscape mode, to enhance user engagement.
  • Utilise data-driven insights. Understanding user behaviour on different screen sizes is crucial. We advise businesses to leverage data analytics to tailor their content strategy effectively, ensuring it resonates with their target audience on TikTok.

This update isn’t just a technical enhancement; it’s a doorway to innovative marketing strategies. As thought leaders in digital marketing, we are poised to guide businesses through these exciting changes, maximising their impact on TikTok.


TikTok’s latest update marks a significant milestone in the app’s evolution, particularly in enhancing the experience for users on larger screens. This development not only improves the quality and accessibility of the platform but also demonstrates TikTok’s dedication to innovation and user-centric design.

TikTok’s ability to adapt and respond to diverse user needs positions it as a leading force in social media. This upgrade is a testament to the platform’s ongoing commitment to creating an inclusive and engaging environment for all its users, regardless of the device they use.

Interested in harnessing the full potential of TikTok for your business?

House of Marketers, a leading TikTok marketing agency, is here to guide you. Our team of experts specialises in crafting tailored strategies that leverage the latest TikTok advancements, ensuring your content stands out on every device.

Whether you’re looking to enhance your brand’s presence, engage with a wider audience, or create impactful marketing campaigns, we have the expertise to make it happen.

Contact House of Marketers today to explore how we can elevate your TikTok strategy in this new era of value-driven digital marketing.

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