This Strategy Led Us To Get 2K Paying Subscribers for Fintech App

Small businesses today are caught in a digital dilemma. On one hand, influencer marketing presents an unparalleled opportunity to amplify their brand’s reach. On the other, the astronomical costs associated with celebrity endorsements often place them beyond reach of up and coming new brands.

But you don’t have to follow the go big or go home formula. We at House of Marketers believe in crafting victories tailored to the scale of your ambitions, not your budget. The market demands creativity and connections and that’s what we bring to the table for all our clients.

One such brand we worked with recently is Invoice Fly. Let’s take a look at how our partnership with Invoice Fly helped them find new users, reduced their cost per Install to just $3.50. The campaign garnered over 8 million impressions and achieved 2000+ paying subscribers.

This is a testament not just to the power of smart marketing, but also to the potential of each dollar when invested thoughtfully in the right strategies.

Overview of Invoice Fly App

Source: Invoice Fly

Invoice Fly carved out its niche by providing a streamlined invoicing solution tailored for the modern freelancer and small business owner. Invoice Fly offers efficiency, an easy-to-use platform where invoices and contracts could be managed with a few taps on a phone.

The Challenge

Despite offering a robust solution, Invoice Fly faced the quintessential startup challenge – visibility.

In the crowded fintech space, they needed to cut through the noise and connect with their audience in a meaningful way.

The challenge was to build brand awareness without the hefty price tag of high-profile influencer endorsements.

The Solution – Micro-Influence, Macro Impact

Keeping in mind our goal, we helped Invoice Fly find its audience on TikTok using a mix of meticulous strategy and the right influencer mix.

The rise of micro-influencers marks a pivotal shift in digital marketing, offering a cost-effective and authentic alternative to the high costs of celebrity endorsements. For Invoice Fly, embracing this trend was not just strategic but necessary.

Partnering with Invoice Fly, we tailored a TikTok campaign that utilised a precise mix of UCG creators and micro-influencers, whose smaller but highly engaged followings could authentically advocate for Invoice Fly’s services. This approach not only aligned with our budget constraints but also resonated deeply with our target audience, demonstrating that relatability often trumps reach.

Here’s how we helped Invoice Fly scale using TikTok.

Strategic Execution

Our initial step involved a deep dive into the behaviours and preferences of freelancers and small business owners, Invoice Fly’s core users. This helped us craft a content calendar that matched their daily online activities and interests.

We dissected their online behaviour, pinpointing when they were most active on TikTok, and the type of content that interested them and the type of content creators they follow and trust. Using the information we had gathered, we tailored a content calendar that aligned with their daily digital routines.

Finding the Right Influencers

We handpicked influencers who were not only popular but had genuinely used and benefited from Invoice Fly. Their real-life testimonials provided authenticity and trustworthiness. These were individuals whose follower base trusted their recommendations because they were genuine testimonials, not paid endorsements.

Storytelling was at the heart of our strategy. Each influencer shared their journey of discovering Invoice Fly and how it transformed their business operations. From the hassles of manual invoicing to the elation of streamlined payments, these stories painted a picture of a day in the life of an Invoice Fly user.

Influencers used TikTok’s rich suite of tools to craft engaging stories that highlighted the ease and efficiency of using Invoice Fly. This blend of personal anecdotes and creative presentation helped capture the audience’s attention.

Community engagement was key. Influencers responded to comments, participated in relevant hashtag challenges, and even created their own challenges that encouraged other users to share their freelancing stories. This two-way interaction fostered a community around the Invoice Fly brand.

@wewrench Create and send professional invoices on the Go! and get paid Faster! With InvoiceFLY! #invoicefly #invoiceflyapp #getpaidfaster @invoicefly ♬ original sound – WeWrench

Leveraging TikTok’s Unique Features

We utilised TikTok’s unique features to make engaging content. These features allowed for collaboration between influencers and their audience, creating a ripple effect that brought more visibility to Invoice Fly.

Throughout the campaign, we continuously measured key performance indicators, making real-time adjustments to our strategy. This agile approach ensured that we capitalised on what worked and pivoted away from what didn’t, maintaining a high engagement rate throughout the campaign’s lifecycle.

The culmination of these efforts was a TikTok campaign that not only spoke directly to the target audience but also engaged them in a conversation. The result was a groundswell of organic growth for Invoice Fly—a testament to the power of a well-executed influencer marketing strategy on TikTok.

With this expanded strategy section, we’ve illuminated the thoughtful and detailed approach taken to elevate Invoice Fly’s presence on TikTok and underscored the sophistication of the campaign that led to its success.

The strategic use of micro-influencers and targeted content on TikTok yielded impressive results for Invoice Fly, demonstrating the power of tailored digital marketing strategies.

Here’s a breakdown of the key metrics and outcomes that highlight the campaign’s success:

• By focusing on micro-influencers, we managed to keep the cost per install to just $3.50. This figure not only underlines the campaign’s affordability but also its efficiency in utilising funds where they yield the most impact.
• The campaign generated over 8 million impressions, indicating a high level of engagement and interest in the content we curated. This wide reach helped in substantially increasing Invoice Fly’s visibility in a competitive market.
• Perhaps most notably, the campaign achieved 2000+ paying subscribers. This indicates not just initial interest, but a deeper conversion, with users committing to the app over time.
• Beyond the numbers, there was significant growth in the community around Invoice Fly. The active engagement strategies employed—such as responding to comments and participating in challenges—helped build a loyal user base, turning casual viewers into brand advocates.
• The ripple effects of the campaign extended beyond the immediate metrics. The increase in brand awareness and the establishment of a strong online community have laid a solid foundation for sustained growth and continued engagement on TikTok and other digital platforms.

These results encapsulate the effectiveness of our approach, blending creative content strategies with precise audience targeting to drive not only installations but lasting engagement. Invoice Fly’s campaign stands as a prime example of how small businesses can leverage the power of TikTok and micro-influencers to achieve substantial growth and build a devoted following.

The case study of Invoice Fly’s emergence on TikTok provides invaluable insights for small businesses. In a nutshell, our strategy boils down to 3 key aspects: Authentic partnerships, community engagement, and strategic presence.

Interested in Collaborating with House of Marketers?

If Invoice Fly’s journey got you dreaming of the success you can achieve, then drop us a line. We help businesses find their audience online; From identifying the ideal influencers to measuring campaign efficacy, we are equipped to craft bespoke TikTok campaigns that not only capture attention but also drive genuine engagement and growth for your Mobile game app.

Let’s co-create a TikTok campaign that not only resonates with your audience but also reflects the innovative spirit of your brand.

Click here to learn more about how we help you find an audience for your app.

Contact us today and get a free initial consultation to strategise your viral success. Let’s make your brand the next big talk on TikTok!