Fashion influencers have been a mainstay of the internet ever since the invention of social media. When TikTok arrived on the scene, it was only natural that a new generation of fashionistas would emerge and take the app by storm. The platform’s young, fashion-savvy user base has made it a hub for creative content and innovative fashion trends. These TikTok fashion influencers have built sizable followings by capitalising on the platform’s unique format and sharing their stylish looks with the TikTok community.
“The influencer marketing industry is set to grow to approximately $22.3 billion in 2024, and this has been led in part by the unprecedented explosion of TikTok’s user base. The video-sharing platform’s Gen-Z user demographic is highly sought-after by brands, and these TikTok fashion influencers provide a direct link to this hard-to-reach market.”
The influencer marketing industry is set to grow to approximately $22.3 billion in 2024, and this has been led in part by the unprecedented explosion of TikTok’s user base. The video-sharing platform’s Gen-Z user demographic is highly sought-after by brands, and these TikTok fashion influencers provide a direct link to this hard-to-reach market. From streetwear to luxury fashion spanning every corner of the globe, there is a TikTok fashion influencer for every style. If you’re looking to reach a wider audience with your next fashion campaign, consider partnering with one of these popular TikTok fashionistas.
1. Ellen V Lora
With a big base of avid followers, TikTok fashionista Ellen V Lora is a rising fashion influencer on the short-form video platform. The Los Angeles-based creative is a Theatre Arts & Film graduate who describes herself as a “cross between youthful rebellion and refinement”. She has a knack for putting together unique and attention-grabbing looks with a dark edge. Her TikTok videos showcase this dynamic sense of aesthetics. She has an eclectic style with a mix of contemporary street fashion and high-end style. As such, her TikToks feature everything from GRWMs to daily fashion vlogs.
Not content with just being a TikToker, Ellen runs her own fashion blog, “Pure Evl”. Here she shares her fashion inspirations, thoughts on the industry, and stylish looks. She has partnered with some heavyweight apparel brands such as Nike and Superdry to date. And it looks like she’s well on her way to becoming a well-established TikTok fashion icon.
2. Leonie Hanne
Leonie Hanne is a 33-year-old German fashion influencer who quit her successful corporate career in supply chain management to chase her dream of becoming a fashion blogger. With a degree in business, it’s clear that she has utilised her business acumen to grow her fashion influencer career. She has over one and a half million TikTok followers.
Starting from the humble beginnings of her fashion blog “Ohh Couture”, she found real success when she moved into the realm of fashion vlogging on IG and TikTok. She now boasts sponsorship deals with some of the biggest high-end brands in the fashion world. This includes Tommy Hilfiger, Louis Vuitton, Dior, and Cartier. She has even featured in Vogue magazine and appeared on the cover of Cosmopolitan Germany.
3. Mark Boutilier
Atlanta-based TikToker, Mark Boutilier, is more of a fashion critiquer than a fashionista. However, his witty TikToks about the latest fashion trends have won him a devoted following of over 90 thousand TikTok users. His videos showcasing affordable fashion finds allow his content to be more accessible to those on a budget. This sets him apart from the standard “Rich Kids of TikTok” fare.
“[Mark Boutilier] avoids “Shein hauls” and criticises the fast fashion industry, which has earned him a loyal following among TikTok’s more socially conscious users. His TikToks are often funny and light-hearted, and he enjoys unpacking the more absurd aspects of the fashion influencer sphere.”
Mark’s fashion sense is more quirky than trendy. He often features vintage clothing found in Goodwill stores or other thrift shops. He avoids “Shein hauls” and criticises the fast fashion industry, which has earned him a loyal following among TikTok’s more socially conscious users. His TikToks are often funny and light-hearted, and he enjoys unpacking the more absurd aspects of the fashion influencer sphere. Mark has parlayed his TikTok success into a career as a professional influencer, enjoying features in popular publications such as the New York Times and the Wall Street Journal.
4. Young Emperors
Young Emperors consists of French couple, Isabelle Chaput and Nelson Tiberghien. They produce content that can only be described as avant-garde. Referring to themselves as the matching couple, their videos feature creative and often bizarre matching looks. Their style walks the line between contemporary fashion and visual artistry. While there is no shortage of TikTok fashion influencers, the Young Emperors stand out for their unique and eye-catching style.
Their TikToks are often humorous but the couple takes their fashion very seriously. They have been featured in Vogue and Paper Magazine, and have enjoyed lucrative partnerships with high street fashion brands such as H&M. If you’re looking for TikTok fashion inspiration that’s outside the box, the Young Emperors are the TikTokkers for you.
5. Alexandra Pereira
Spanish influencer Alexandra Pereira, also known as Lovely Pepa, is best known for her fashion and travel content. She has been running her successful blog by the same name since 2009. In recent years she has become a TikTok sensation. Her beautiful looks and luxurious lifestyle have earned her a TikTok following of over 256 thousand users.
Alexandra’s fashion sense is chic and effortless, and she often features high-end brands such as Prada, Balmain, and Fendi. She is also not afraid to experiment with her style and frequently rocks bold looks that are sure to turn heads. In addition to fashion, Alexandra also posts TikToks about her travels, giving her followers a glimpse into her glamorous lifestyle.
6. Charles Gross
Charles Gross, a celebrated figure in the fashion and lifestyle domain, resides in the bustling city of New York. With a commanding presence on platforms like TikTok and Instagram, Gross has amassed over 1.3 million followers, a testament to his compelling and authentic storytelling in content creation. His digital footprint, marked by hundreds of millions of views, showcases his profound influence and connection with a dedicated community. As a published Fashion Authority, Content Creator, and Brand Consultant, Gross’s expertise spans a wide array of industry aspects, including marketing, fashion fluency, sales, publishing, and public relations.
He is an influencer with a deep understanding of social media engagement and fashion trends. His content appeals to a wide audience and imparts valuable perspectives on emerging trends. He is a distinguished figure in the fashion industry and perfectly aligned with the needs of contemporary fashion marketing strategies.
@charlesgross Replying to @kitty kat What’s the difference between an #hermes Birkin and Kelly bag? Let’s look at two from @Fashionphile amazing collection to answer that question. #fashionphilepartner ♬ original sound – Charles Gross
7. Ethan Glenn
Ethan Glenn, an LA-based fashion influencer, seamlessly blends his love for film photography with his distinct sartorial sense. As the founder of the clothing brand Every Other Thursday, Ethan demonstrates a keen eye for fashion that is both minimalist and versatile. His daily outfits, often shared with his followers, showcase a unique combination of simplicity and athleisure, suitable for various settings. This aesthetic is not only evident in his personal style but also profoundly influences the products of his brand. From crewneck sweatshirts to cotton-knit sweaters and stylish garment bags, his offerings are a testament to making minimalism both formal and fashionable.
Ethan has carved out a niche in the fashion world with his modern and understated approach to style. As Founder & Creative Director of Every Other Thursday, he brings a fresh perspective to the industry. His influence extends beyond apparel, encapsulating a lifestyle that resonates with those who appreciate the elegance of simplicity in fashion. Ethan’s approach to style and branding makes him an ideal figure for collaborations and campaigns that blend contemporary fashion with everyday practicality.
@ethantglennDouble YKK zip and made in portugal♬ Virginia Beach – Drake
8. Pinup Pixie
Bianca Blakney, known as Pinup Pixie on TikTok, is a fashion influencer who masterfully revives the iconic pinup styles of the 1940s and 1950s for the contemporary audience of 2023. With a staggering following of over 11 million, Bianca dominates the TikTok landscape, offering fashion inspirations reminiscent of classic Hollywood glamour. Her content is a unique blend of vintage aesthetics and modern flair, elegantly demonstrating how formal fashion can be both timeless and trendy. Her tagline, “I’m bringing sexy back to the ‘40s”, perfectly encapsulates her approach to fashion – a nostalgic yet fresh take on the bygone era’s elegance.
She has captured the imagination of millions with her short-form videos inspired by the 1950s. Her ability to tap into vintage culture bridges generational gaps, inspiring her followers to embrace retro styles as a cool and contemporary fashion statement. She encourages a revival of an era where clothing and accessories were not just about trends but were expressions of bold and individualistic statements. Her content is a source of inspiration for those looking to infuse their wardrobe with a touch of retro sophistication. Bianca Blakney’s presence on TikTok is a testament to the enduring appeal of vintage fashion, making her an influential figure in the world of modern-day style.
9. Virginie Grossat
French fashion lover Virginie Grossat is not your average TikTok fashion influencer. The 32-year-old creator from Lyon considers herself a plus-size fashionista and uses her TikTok platform to show that style has no size limit. Virginie’s fashion sense is fun, feminine, and unapologetically bold. She is not afraid to experiment with her look.
“While TikTok is filled with fashionistas who are a size 0 or 2, Virginie’s refreshing take on style is a much-needed breath of fresh air. She takes an active stand against fatphobia and online body shaming, using her TikTok platform to spread positive messages about body confidence.”
While TikTok is filled with fashionistas who are a size 0 or 2, Virginie’s refreshing take on style is a much-needed breath of fresh air. She takes an active stand against fatphobia and online body shaming, using her TikTok platform to spread positive messages about body confidence. Virginie is an important voice in the French body-positive movement, and her TikToks continue to inspire and empower women of all shapes and sizes.
10. Sara Camposarcone
Self-proclaimed fashion maximalist Sara Camposarcone electrifies the TikTok fashion scene with a vibrant celebration of extremes, marked by neon colours, bold compositions, and a fearless fashion attitude. Her popular “get ready with me” videos showcase a kaleidoscope of styles, ranging from eclectic vintage finds to high-end fashion pieces, all uniquely woven together by her distinctive fashion sense. Collaborating with various fashion and lifestyle brands, she champions a maximalist aesthetic that is as daring as it is stylish.
Sara draws inspiration from her closet, ’90s runway shows, Harajuku Japanese style, and skateboarders. Her eclectic taste is a blend of observations from downtown streets and everyday life. Sara’s content is a testament to the art of dressing and her philosophy is that fashion is an all-encompassing form of self-expression. Sara Camposarcone’s presence on TikTok is a vibrant call to celebrate individuality and to dare to be different.
@saracampz Lime green crocs 4evr💚💚💚 #fyp #grwm #personalstyle #ootd #crocs #styleinspo #fitcheck #maximalism #maximalist #fashiontiktok #vintage #thrifted #nightgown #vintageslip #tutu #kidcore #gucci #jeremyscott #styletips ♬ Angel – Shaggy
Rising British TikTok star Ares is a London-based model with a love for all things fashion. His TikTok account is filled with fashion-related content, such as Build an Outfit With Me challenges and style haul videos.
Ares’ style is streetwear-inspired with a touch of luxury. He was a runway model during London Fashion Week for Saul Nash. In addition to his fashion content, Ares also provides social commentary and funny skits that showcase his sharp sense of humour. His TikToks are creative, relatable, and always stylish, making him a TikTok fashion influencer to watch.
12. Vivacious Honey
Vanessa, known as Vivacious Honey on TikTok, is a rising star in the fashion influencer world. With over 2.4 million followers, she captivates her audience with engaging content, ranging from holiday styles to interactive “this or that” videos. Her keen eye for trends ensures her audience is always on top of what’s in vogue.
As the co-founder of Shop Rayn Co, Vanessa extends her fashion expertise beyond TikTok, contributing to the industry with her entrepreneurial spirit. Her videos are a blend of style tips, trend forecasts, and personal insights, making her an accessible and relatable figure in the fashion community. Vanessa’s influence is characterised by her ability to not just follow trends but to set them, making her an invaluable asset for brands looking to connect with an audience that values contemporary style and personal expression in fashion.
@vivacious.honey which month’s outfit is your favorite? 💫 OUTFITS ON MY LTK ‼️ #fashiontok #outfitinspo #2023recap #2023outfits #outfitideas #aesthetic #ootd ♬ bounce (i just wanna dance) – фрози & joyful
The Power of Influencer Marketing
Influencer marketing is steadily becoming a priority marketing channel for any brand that wants to survive in the digital age. 93% of marketers now engage in influencer marketing, so this trend is here to stay. By teaming up with TikTok fashion influencers like the ones featured in this article, you can easily leverage their massive followings to reach your target consumers and drive growth.
When you do it correctly, influencer marketing is an extremely effective way to connect with TikTok users naturally and authentically. These TikTok fashion influencers have built up a loyal following by posting creative and inspiring content, and their TikToks can communicate your brand message better than traditional billboards and TV ads. With the increase in online ad-blocking tools to boot, the influencer marketing industry is set to grow by 9% year on year.
Ready to Elevate Your Brand on TikTok?
Our expertise lies in identifying and leveraging the platform’s most influential fashion creators to amplify your brand’s presence.
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.