Fashion influencers have been a mainstay of the internet ever since the invention of social media. When TikTok arrived on the scene, it was only natural that a new generation of fashionistas would emerge and take the app by storm. The platform’s young, fashion-savvy user base has made it a hub for creative content and innovative fashion trends. These TikTok fashion influencers have built sizable followings by capitalising on the platform’s unique format and sharing their stylish looks with the TikTok community.
“The influencer marketing industry grew to over $16.4 billion in 2022, and this has been led in part by the unprecedented explosion of TikTok’s user base. The video-sharing platform’s Gen-Z user demographic is highly sought-after by brands, and these TikTok fashion influencers provide a direct link to this hard-to-reach market.”
The influencer marketing industry grew to over $16.4 billion in 2022, and this has been led in part by the unprecedented explosion of TikTok’s user base. The video-sharing platform’s Gen-Z user demographic is highly sought-after by brands, and these TikTok fashion influencers provide a direct link to this hard-to-reach market. From streetwear to luxury fashion spanning every corner of the globe, there is a TikTok fashion influencer for every style. If you’re looking to reach a wider audience with your next fashion campaign, consider partnering with one of these popular TikTok fashionistas.
1. Ellen V Lora
With a big base of avid followers, TikTok fashionista Ellen V Lora is a rising fashion influencer on the short-form video platform. The Los Angeles-based creative is a Theatre Arts & Film graduate who describes herself as a “cross between youthful rebellion and refinement”. She has a knack for putting together unique and attention-grabbing looks with a dark edge. Her TikTok videos showcase this dynamic sense of aesthetics. She has an eclectic style with a mix of contemporary street fashion and high-end style. As such, her TikToks feature everything from GRWMs to daily fashion vlogs.
Not content with just being a TikToker, Ellen runs her own fashion blog, “Pure Evl”. Here she shares her fashion inspirations, thoughts on the industry, and stylish looks. She has partnered with some heavyweight apparel brands such as Nike and Superdry to date. And it looks like she’s well on her way to becoming a well-established TikTok fashion icon.
@ellen.vlorait’s a part of my personality though♬ original sound – bobsburgersvids
2. Leonie Hanne
Leonie Hanne is a 33-year-old German fashion influencer who quit her successful corporate career in supply chain management to chase her dream of becoming a fashion blogger. With a degree in business, it’s clear that she has utilised her business acumen to grow her fashion influencer career. She has over one and a half million TikTok followers.
Starting from the humble beginnings of her fashion blog “Ohh Couture”, she found real success when she moved into the realm of fashion vlogging on IG and TikTok. She now boasts sponsorship deals with some of the biggest high-end brands in the fashion world. This includes Tommy Hilfiger, Louis Vuitton, Dior, and Cartier. She has even featured in Vogue magazine and appeared on the cover of Cosmopolitan Germany.
@leoniehanne From preppy to modern prep – which one are you? 🤍 @Tommy Hilfiger #MoveWithTommy #tommyhilfiger ♬ #MoveWithTommy – Tommy Hilfiger
3. Mark Boutilier
Atlanta-based TikToker, Mark Boutilier, is more of a fashion critiquer than a fashionista. However, his witty TikToks about the latest fashion trends have won him a devoted following of over 90 thousand TikTok users. His videos showcasing affordable fashion finds allow his content to be more accessible to those on a budget. This sets him apart from the standard “Rich Kids of TikTok” fare.
“[Mark Boutilier] avoids “Shein hauls” and criticises the fast fashion industry, which has earned him a loyal following among TikTok’s more socially conscious users. His TikToks are often funny and light-hearted, and he enjoys unpacking the more absurd aspects of the fashion influencer sphere.”
Mark’s fashion sense is more quirky than trendy. He often features vintage clothing found in Goodwill stores or other thrift shops. He avoids “Shein hauls” and criticises the fast fashion industry, which has earned him a loyal following among TikTok’s more socially conscious users. His TikToks are often funny and light-hearted, and he enjoys unpacking the more absurd aspects of the fashion influencer sphere. Mark has parlayed his TikTok success into a career as a professional influencer, enjoying features in popular publications such as the New York Times and the Wall Street Journal.
@mark_boutilier Saved the best for last… or did I?😭 #nbastyle #nba #fashiontok #ratingoutfits ♬ NBA on ESPN Theme Song – Instrumental King
4. Young Emperors
Young Emperors consists of French couple, Isabelle Chaput and Nelson Tiberghien. They produce content that can only be described as avant-garde. Referring to themselves as the matching couple, their videos feature creative and often bizarre matching looks. Their style walks the line between contemporary fashion and visual artistry. While there is no shortage of TikTok fashion influencers, the Young Emperors stand out for their unique and eye-catching style.
Their TikToks are often humorous but the couple takes their fashion very seriously. They have been featured in Vogue and Paper Magazine, and have enjoyed lucrative partnerships with high street fashion brands such as H&M. If you’re looking for TikTok fashion inspiration that’s outside the box, the Young Emperors are the TikTokkers for you.
@young_emperors Find us on your nearest billboard 👩🏻🦰👨🏻💘 #fyp #youngemperors #billboard #hm ♬ original sound – Young Emperors
5. Alexandra Pereira
Spanish influencer Alexandra Pereira, also known as Lovely Pepa, is best known for her fashion and travel content. She has been running her successful blog by the same name since 2009. In recent years she has become a TikTok sensation. Her beautiful looks and luxurious lifestyle have earned her a TikTok following of over 256 thousand users.
Alexandra’s fashion sense is chic and effortless, and she often features high-end brands such as Prada, Balmain, and Fendi. She is also not afraid to experiment with her style and frequently rocks bold looks that are sure to turn heads. In addition to fashion, Alexandra also posts TikToks about her travels, giving her followers a glimpse into her glamorous lifestyle.
@alexandrapereira Throwing on a show for @BALMAIN #BALMAINARMY #BALMAINFESTIVAL #pfw ♬ sonido original – Alexandra
6. Rachel Ward
British beauty and fashion enthusiast, Rachel Ward, is one of the UK’s most popular TikTok fashion influencers. She has amassed a following of over 434 thousand users with her stylish looks and fun-loving personality. Rachel’s style is feminine and fashionable, with a focus on both affordable high street fashion brands and more luxury labels.
Rachel is a high-end handbag lover and regularly partners with Birkin and Hermes to produce TikToks featuring their latest releases. However, she is just as likely to be seen rocking a casual look, showing that she is just as relatable as she is stylish. She also uses her platform to raise awareness for causes such as cervical cancer testing and body confidence. This makes her an influencer with both style and substance.
@rachelward_e #ootd would you wear this ? #womenoftiktok ♬ Cool for the Summer – Sped Up (Nightcore) – Demi Lovato & Speed Radio
7. Daniel Toni Jais
German model, Daniel Toni Jais started his TikTok account in 2019. Three years later he is already one of the biggest German TikTok fashion influencers. His TikToks feature a mix of fashion, lifestyle and travel content, giving his 976 thousand followers a glimpse into his jet-set lifestyle.
Daniel’s fashion sense is classic and effortless, with a focus on high-end designer brands such as Prada, Dior and Louis Vuitton. In addition to fashion, Daniel also posts TikToks about his travels. This includes everything from visits to mountain top spas to weekend breaks in downtown Paris. His girlfriend and fellow influencer Nathalie Larche often TikToks with him, creating videos worthy of the “couple goals” tag.
@danieltonijais New day new look #letsgetdressed #fashion ♬ pink plus white – ✿
8. Mahi Masegosa
Mahi Masegosa’s content is the perfect combination of quirky self-effacing humour and creative styling. This couldn’t be more appropriate for TikTok. The Spanish fashion, beauty, and lifestyle influencer is known for her bold, unique style, which she pairs with witty commentary.
While she is often seen rocking colourful and heavily made-up looks, she’s also not afraid to show a more real and down-to-earth side of herself. Besides her fashion-focused videos and comedy skits, she’s also a bit of a makeup guru. She frequently posts TikToks sharing her latest beauty tips and tricks. Her fun-loving personality and willingness to experiment with her look have earned her a loyal following on TikTok. And her audience just continues to grow.
@mahimasegosaOdio cumplir años, pero luego veo que estoy así de estupenda y se me pasa.♬ original sound – 𝙙𝙚𝙬𝙚𝙚𝙚 – dw
9. Virginie Grossat
French fashion lover Virginie Grossat is not your average TikTok fashion influencer. The 32-year-old creator from Lyon considers herself a plus-size fashionista and uses her TikTok platform to show that style has no size limit. Virginie’s fashion sense is fun, feminine, and unapologetically bold. She is not afraid to experiment with her look.
“While TikTok is filled with fashionistas who are a size 0 or 2, Virginie’s refreshing take on style is a much-needed breath of fresh air. She takes an active stand against fatphobia and online body shaming, using her TikTok platform to spread positive messages about body confidence.”
While TikTok is filled with fashionistas who are a size 0 or 2, Virginie’s refreshing take on style is a much-needed breath of fresh air. She takes an active stand against fatphobia and online body shaming, using her TikTok platform to spread positive messages about body confidence. Virginie is an important voice in the French body-positive movement, and her TikToks continue to inspire and empower women of all shapes and sizes.
@virginiegrossat Tenue du jour à Paris ☀️ #ootd #plussizefashion #plussizeedition #tenuedujour #onfleek #ootdplussize #plussize ♬ About Damn Time – Lizzo
10. Zenab Razal
Lebanese-Israeli model Zenab Razal has been creating on TikTok since 2018. This makes her one of the platform’s earlier fashion influencers. She has amassed a following of over 427 thousand users with her creative and stylish content.
Zenab’s style is based on high glamour and the majority of her fashion content showcases style trends in the Arab wedding and bridal industry. From contemporary takes on the white wedding dress to more traditional heritage-inspired looks, Zenab’s TikToks are always elegant and chic. Her account is a must-follow for anyone interested in Arab bridal fashion.
Rising British TikTok star Ares is a London-based model with a love for all things fashion. His TikTok account is filled with fashion-related content, such as Build an Outfit With Me challenges and style haul videos.
Ares’ style is streetwear-inspired with a touch of luxury. He was a runway model during London Fashion Week for Saul Nash. In addition to his fashion content, Ares also provides social commentary and funny skits that showcase his sharp sense of humour. His TikToks are creative, relatable, and always stylish, making him a TikTok fashion influencer to watch.
@dnieccio 🖤💗 #fyp #foryou #fashiontiktok #outfitinspo #streetwear ♬ See You Again (feat. Kali Uchis) – Tyler, The Creator
12. Alma Zion
Alma is a big TikTok star in her home of Israel. Her simple girly style shines through in her array of fun dance videos. TikTok users love her for her upbeat, happy, and infectious personality.
Sometimes teaming up with fellow TikToker @meilee_tal and sister @lia.zion, Alma Zion posts videos of the three of them dancing and singing along to popular songs. Alma Zion’s style is casual and comfortable, but still, very put together. Even when she’s just lounging around at home, she always looks chic. Her enormous reach on TikTok (over 15 million likes!) is evidence of her widespread appeal.
@lolabeauty123 Ayyyy @Meilee @Tom Haimov ♬ Gogo Dance – El Alfa
The Power of Influencer Marketing
Influencer marketing is steadily becoming a priority marketing channel for any brand that wants to survive in the digital age. 93% of marketers now engage in influencer marketing, so this trend is here to stay. The rise of social media platforms like TikTok has given rise to a new breed of influencer — one who is more accessible and relatable than traditional celebrities. By teaming up with TikTok fashion influencers like the ones featured in this article, you can easily leverage their massive followings to reach your target consumers and drive growth.
When you do it correctly, influencer marketing is an extremely effective way to connect with TikTok users naturally and authentically. These TikTok fashion influencers have built up a loyal following by posting creative and inspiring content, and their TikToks can communicate your brand message better than traditional billboards and TV ads. With the increase in online ad-blocking tools to boot, the influencer marketing industry is set to grow by 9% year on year. By hiring a TikTok-specialised marketing agency, you can navigate this highly-efficient channel and connect with TikTok fashion influencers around the world.
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.