TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]
New TikTok Cookies Update for 2023
As we go through 2023, it’s time to start thinking about the future of cookies and their role in campaign optimization and […]
What is a MMP? Here’s Why Apps Need It for Digital Ads
Let’s say you’re trying to promote an app through a digital marketing campaign. You create an ad campaign and start running ads […]
Why UGC Content Is A Game Changer (& How To Use It)
UGC content is transforming the way brands communicate with their customers. Thanks to UGC, customers can take ownership of their product experience, […]
Best 23 US TikTok Creators for 2023
Social media is no longer optional for businesses looking to dominate in their industries. TikTok has gained wide reverence among marketers. The […]
What is UGC marketing? All You Need to Know
If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]
How TikTokers Changed the USA Stock Market – Nancy Pelosi Stock Buys
TikTok exploded in popularity over the past few years. Of course, the pandemic and the resulting government restrictions on movement partly facilitated […]
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
12 TikTok Tactics That Will Blow Your Mind PDF Download the full PDF here. This PDF includes 12 (not just 7) TikTok […]
The 2023 UGC Marketing 9-Step Guide for Driving Sales
From 2010 onwards influencer marketing began to explode. Marketers increasingly began turning to influencers to promote their products and services, often enjoying […]
How TikTok turns Business Owners and Founders into Millionaire Entrepreneurs
Who wants to be a millionaire? All of us, probably. But most small business owners and startup founders probably hope that one […]
7 Top User Generated Content Examples For Brands
There are so many different ways to produce powerful content and build your brand on social media platforms like TikTok. One way […]
TikTok Bidding Update – What Does it Mean for Marketers?
Marketers and advertisers are always looking for new ways to reach their target audiences. With the recent TikTok bidding update, the platform’s […]
Kim Kardashian charged by SEC for Crypto Ad Disclosure Issues
Kim Kardashian Ad Disclosure Penalty News The global influencer, model and reality superstar, Kim Kardashian has agreed to settle a $1.26 million […]
Instagram Reels vs TikTok Ads – The Complete Comparison
TikTok might be the fastest growing video sharing app on the planet, but Instagram is still going strong in the social media […]
Growth of TikTok – The No.1 News Source For Teenagers In 2023
In recent years, social media has had a profound impact on the way people consume news. Twenty years ago, most people would […]
What A Top TikTok Advertising Agency Does And The Benefits
As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]
About the TikTok Leadership Team – CEO, COO and more
Everyone knows who founded Facebook Mark Zuckerbeg) and most people can name the CEO of Tesla Motors. But can you name the […]
TikTok Update: New Accessibility and Translation Tools Added
TikTok is currently rolling out a new accessibility feature – Translation Tools. The rollout, which kicked off late last month, seeks to […]
Top 10 Highest Paid TikTok Stars in 2022
In this post, we delve into the Top 10 highest-paid TikTok stars who make great content on the app a reality. How […]
How to Use Music in TikTok Ads. New Data-Backed Study by TikTok
How is TikTok changing in 2022? Does music matter when it comes to TikTok marketing? The TikTok platform has grown and expanded […]
Advertising On TikTok Costs (With Metrics Per Campaign Type)
There’s no such thing as a free lunch, and that can be applied to social media marketing. Advertising on TikTok is no […]
Advertising On TikTok – Top UK and USA TikTok Brand Examples
TikTok has taken the social media world by storm. The short-form, video-sharing app has become a global phenomenon with users spending an […]
Retarget Your TikTok Followers With The New Custom Audience Feature
TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]
TikTok Attribution Manager — All You Need to Know
In an email sent directly to the House of Marketers team, TikTok announced that they will be switching to a self-attribution model […]
NEW TikTok Story Selection Feature for Boosting Engagement (HoM)
Ready to learn about an exciting new feature that will help advertisers majorly boost audience engagement on TikTok? Staying updated on TikTok’s […]
Creating TikTok Content That Converts Older Demographics
By now, everyone knows that Gen Z loves TikTok. But that doesn’t mean the app is only for young people. In fact, […]
What Are Spark Ads On TikTok? Here’s Why They Are Better!
TikTok — it’s a platform that never stops evolving. And luckily for brands and marketers, one of the key priorities in the […]
TikTok partners Hootsuite and Sprinklr to Improve User Reachability
In a new set of partnerships, TikTok partners with business tech and content marketing giants, Hootsuite and Sprinklr to make the TikTok […]
TikTok Partners Nielsen to Create TikTok Marketing Insights Report
TikTok has helped businesses of all kinds through their relief and back-to-business programs. They are providing financial and technical support to thousands […]
Amazon Prime Joins TikTok… Better Late Than Never
Despite TikTok being the fastest growing social media platform of the decade, Amazon Prime has only just created a TikTok brand profile. […]
6 TikTok Marketing Campaigns By A Top UK TikTok Agency
Unless you’ve been living under a rock, you’ve heard about how insanely popular TikTok has become. The short-form video sharing platform took […]
Why Elon Musk’s Twitter Takeover Is Great For TikTok
If you’ve been following the news at all recently you’ve probably seen all the buzz surrounding Elon Musk planning to purchase Twitter […]
Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok
Understanding how people shop across generations is vital when running any online campaign. As a matter of fact, knowing your consumer’s behaviour, […]
New TikTok Watch History Feature That Helps Find Lost Videos
Are you a TikTok enthusiast? You probably have come across an exciting video or meme on your TikTok ‘For You’ feed, that […]
13 Small Business TikTok Marketing Strategies To Increase App Installs
If you’re a small business, there’s a good chance you’re looking for creative ways to get your app installed. TikTok can be […]
7 Best TikTok Ads of 2022 (and 2023) So Far
We’re in 2023 now, and we’ve decided to look at some of the best TikTok ads across 2022 and 2023. With over […]
How To Increase iOS Downloads & Android App Installs With TikTok
Phil Nickinsin, the Editor of Android Central said, “Your mobile device has quickly become the easiest portal into your digital self.” There […]
40 TikTok Business Ideas That Will Grow Your Brand, Today
Every TikTok business idea is not always going to be successful. Every piece of content is not going to make noise and […]
The 9 Best App Install TikTok Campaigns
TikTokers form the most engaged social media users online. The majority of TikTokers fall into the younger millennial and generation Z tech-savvy […]
Top 21 App Marketing Agencies for Growing App Installs in 2022
How do you market an app? Are you thinking of hiring an app marketing agency? You have come to the right place. […]
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Top 14 TikTok Influencer Agencies for 2022 [Market-leading on TikTok]
Some brands go for the DIY option in influencer selection. Yet, some find the entire process of discovering and managing effective influencers […]
Top 13 Finance and Fintech Marketing Agencies in Europe/USA
Fintech is one of the fastest-growing industries in the world. But while there might be a lot of finance and fintech companies […]
Top 17 TikTok Ads Agencies for Your 2022 TikTok Campaigns
If you’re running a digital marketing campaign and you haven’t dived into TikTok yet, you’re missing out. TikTok isn’t a trend that’s […]
![TikTok – The Best Way to Market an App [App Promotion Strategy]](https://www.houseofmarketers.com/wp-content/uploads/2022/01/9.jpg)
TikTok – The Best Way to Market an App [App Promotion Strategy]
With 230 billion apps downloaded globally in 2021, the app market is becoming increasingly competitive every year. When you combine figures from […]
17 Best Brands on TikTok (Examples): 2023 Content Strategy Inspiration
TikTok marketing has rapidly become the hotspot for social media marketing. Since its rise to prominence in 2020, brands have been experimenting […]
How Bumble Uplifted App Installs By 5X with TikTok Marketing
Bumble TikTok Marketing Strategy Revealed For some, TikTok is a place to catch those new connections, meet new friends and develop and […]
How Our TikTok Finance Influencer Agency Builds Brand Communities
TikTok Offers Customer Acquisition Opportunities for Financial Brands Current trends show that Gen Z internet users actively seek financial advice online. Financial […]
How TikTok Crypto Adoption Impacts Brands and Creators
The future of the world is changing. Cryptocurrency and blockchain are taking over. And that includes the world of advertising. It’s also […]
8 Reasons Why Your TikTok Ad Account Is Banned
You’ve set up your TikTok ad account and you’re hoping to smoothly run your ad campaigns. But then, one day, you wake […]
How GymShark gained 3.4 million TikTok Followers l Success Story
If you are a sports and fitness enthusiast, you have certainly come across Gymshark at one point or another. If you’re involved […]
The Importance of TikTok Ad Hooks (The First 3 Seconds)
Did you know that 63% of all successful ads on TikTok convey its main message in the first three seconds? With attention […]
12 Rules to Ensure Brand Safety with Influencer Marketing
Influencer Marketing Brand Safety is a must! There are limitless positive benefits surrounding the implementation of influencer marketing. Influencer marketing presents clear […]
47 Important TikTok User Stats and TikTok Statistics for 2022 & 2023
Incredible TikTok User Stats and General Platform Statistics for 2022 & 2023 TikTok has now confirmed its place as a powerhouse in […]
How to Advertise on TikTok with High-Converting Creator Content
Advertise on TikTok or Lose Relevance Most people that are over 30 don’t understand just how important TikTok is to younger generations. […]
Ultimate Comparison: TikTok vs Instagram Reels vs YouTube Shorts
TikTok vs Instagram Reels vs YouTube Shorts With a huge surge of younger audiences like Gen Z increasingly signing up to TikTok […]
TikTok Retargeting – How to Retain Customers for Years with TikTok Ads
Retaining your customers with TikTok Retargeting Ads Suppose you are a Founder or marketing professional, and you understand that TikTok retargeting plays […]
46 Video Content Marketing Stats and Facts
We’re House of Marketers, an influencer marketing agency that specialises in running TikTok influencer video campaigns for the biggest brands and most […]
The Best Ways Of Marketing To Gen Z In 2022
A Guide for Marketing to Gen Z (Generation Z) A comprehensive understanding of the nuances behind marketing to Generation Z is critical […]
Top 21 TikTok Advertising Examples by Brands (Must-see content)
Top 21 TikTok Advertising Examples to inspire your company’s next TikTok campaign TikTok has seen an upsurge in popularity over the last […]