Unless you’ve been living under a rock, you’ve heard about how insanely popular TikTok has become. The short-form video sharing platform took off in 2018 and has now successfully established itself as one of the most loved social media platforms in the world. TikTok currently boasts over 1 billion active users worldwide and is continuing to grow at a remarkable rate. In 2020, TikTok was named the most downloaded app. It’s now even surpassed YouTube for average watch time in the UK and US. Users typically spend an incredible 24 hours watching content on the platform per month, which is driving TikTok marketing campaigns.
“Not only are TikTok users some of the most engaged, but they’re also significantly younger than other platforms. 43% of TikTok’s global user base is between 18 and 24, making it the preferred app of choice for the emerging Gen Z. This means TikTok presents a unique opportunity for brands to reach and engage with a younger demographic”
Not only are TikTok users some of the most engaged, but they’re also significantly younger than other platforms. 43% of TikTok’s global user base is between 18 and 24, making it the preferred app of choice for the emerging Gen Z. This means TikTok presents a unique opportunity for brands to reach and engage with a younger demographic. And to make its platform more accessible for advertisers, TikTok has introduced a host of new features, including TikTok for Business, TikTok Ads Manager, TikTok Ads Library, and TikTok Creator Marketplace. The platform has integrated a wide variety of advertising formats, which allow businesses of all sizes to get involved and create innovative campaigns.
When In Doubt, Partner With The TikTok Experts
If you’re not familiar with the platform, TikTok marketing campaigns can seem daunting. That’s why many businesses are choosing to partner with TikTok agencies that can help them navigate the ever-changing landscape and create successful campaigns. A good TikTok marketing agency will have a team of experienced TikTok marketing experts who know how to create successful campaigns that will help you reach your business goals on the platform.
About House of Marketers
“Inigo was inspired to create House of Marketers and allow brands of all sizes to access the incredible marketing possibilities of the short-form video platform. He put together a team of highly experienced senior marketers with over 20+ years of combined experience, who now develop results-driven campaigns for clients worldwide.”
House of Marketers is a TikTok marketing agency based in the UK, founded in 2020 by Inigo, an early TikTok employee. While managing their Strategies and Partnerships, he quickly realised TikTok’s potential as a uniquely powerful marketing platform. Inigo was inspired to create House of Marketers and allow brands of all sizes to access the incredible marketing possibilities of the short-form video platform. He put together a team of highly experienced senior marketers with over 20+ years of combined experience, who now develop results-driven campaigns for clients worldwide.
Strong TikTok Connections and a Client-First Approach
We have worked with some of the biggest names in the TikTok marketing space and have a proven track record of delivering successful TikTok marketing campaigns for our clients. What sets us apart from other TikTok agencies is our in-depth insider knowledge of TikTok and our commitment to always putting our clients first.
We also have extremely strong relationships with TikTok staff, which is essential for scaling campaigns to hundreds of thousands per month.
6 TikTok marketing campaigns we’ve successfully run for our clients.
1. Airalo App
Airalo approached us to help them run a TikTok campaign aimed at boosting app installs in their target market (users aged 18-35 based in the US). As one of the world’s first eSIM stores, Airalo solves the pain of high roaming bills by allowing travellers across 190+ countries and regions to get up and running with a local mobile data provider within minutes.
In our inital campaign with Airalo, we developed a micro-influencer strategy that leveraged TikTok’s active travel community, which led to incredible results:
- $0.23 cost per Install
- 2.1M video views
- 12.3% engagement rate
By carefully selecting 10 micro-influencers, we curated quality explainer content that generated a huge amount of interest in Airalo. The campaign increased their app’s visibility amongst TikTok’s vast travel community.
See the full Airalo case study here.
2. NIKIN Clothing
During Black Friday and Christmas, European clothing retailer NIKIN was looking for a way to increase their sales. Their Swiss-based fashion label plants a tree for every product sold, so reached a younger, sustainability-focused audience. Their objectives were to drive sales for all NIKIN products in six key European markets. They also aimed to grow awareness for the brand and its core messaging.
As part of our tailored influencer marketing strategy, we joined the Green Friday awareness campaign. The goal was to help draw more attention to NIKIN’s message of sustainability and responsible consumerism. Our strategy paid off and delivered serious revenue. We achieved:
- 200 new customers for NIKIN in the initial campaign
We selected a variety of handpicked fashion-focused influencers in each of the six target markets. From there, we created a series of content that were both informative and on-trend. The influencers we worked with had a strong following of engagedusers who were interested in fashion and sustainability. This helped us achieve NIKIN’s objectives with impressive results.
See the full NIKIN case study here.
Freetrade is an award-winning investing app with over 1 million users. It aims to make investing both affordable and accessible for the younger generation.
Freetrade wanted to drive sign-ups in the 18–35-year-old demographic of British users. At the same time, they also wanted to develop creative assets that could boost signups among the TikTok community. We partnered with them to drive thousands of young people to sign up for their website and app. These were our results:
- 6.71% conversion rate
TikTok is home to an active community of young investors and financial freedom experts. This made it the perfect niche to promote Freetrade as a simple solution to online trading. We created both humorous and more serious on-brand educational content with a selection of niche influencers. As a result, we were able to drive sign-ups and expand Freetrade’s user base.
4. IGG’s Lords Mobile
Leading RPG and strategy game creator I Got Games (IGG) decided to partner with us to promote their new mobile game, Lords Mobile, which was named Google Play’s “Best Competitive Game” in 2017. They wanted to use influencer marketing to target UK-based males aged 18 – 35 years old to boost their overall user base.
We worked with them to carefully select 5 gaming niche influencers who created a collection of engaging content. The goal was to encourage IGG’s core demographic to install Lords Mobile. We drove 12,000 people to install IGG’s app, and also achieved these impressive results:
- 1.5M video views
- 86K engagements
- £4.08 cost per install
- 12K app instals
Our team members worked with the selected influencers every step of the way. We made sure to incorporate the entire user journey and highlight the incredible in-app gameplay within the campaign.
Grover is an innovative German start-up that allows subscribers to rent as many tech products as they like for a fixed monthly fee. This means they can enjoy the latest tech products at just a fraction of brand new retail prices.
Grover wanted to create bespoke, native content for its TikTok marketing campaign. The objective was to increase their number of registered users and monthly orders. We targeted TikTok’s tech-loving Generation Z and Millennial communities in the USA, Germany, the Netherlands, and Spain. The results were an impressive 3.4x ROAS for Grover.
We achieved this by connecting Grover with some of the most sought-after tech influencers on the platform. With our strategic guidance, they produced relatable and creative concepts that resonated with Grover’s target user base.
6. CyberGhost VPN
CyberGhost VPN is software that hides your IP address and reroutes your internet traffic through an encrypted VPN tunnel. This helps you access previously inaccessible content and protects you from hackers. We partnered with them to support the growth of CyberGhost VPN among young 16 to 35 year old Americans.
By partnering with a selection of key influencers, we helped them develop engaging content to educate young Americans on the power of VPNs. We successfully reduced CyberGhost’s CPI (cost per install) to $0.52.
Work With Us
As a top UK TikTok marketing agency, we’ve run successful TikTok marketing campaigns for numerous clients across many industries. We have a team of experienced TikTok marketing experts who are up-to-date with the latest TikTok trends and features. This means we can create innovative TikTok campaigns that are tailored to the specific goals of different businesses.
Whether you’re looking to increase brand awareness, drive website traffic, or generate sales, we can help you drive results. From small companies to big-name brands, we have extensive experience running TikTok marketing campaigns for businesses of all sizes.
Contact us today to start planning your next successful TikTok marketing campaign.
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.