Hint App Influencer Marketing And Paid Social Case Study
Hint App TikTok Campaign Case Study
House of Marketers surpassed 1500+ new paying subscribers and 200k landing page views for the AI-driven Hint App.
OUR CLIENT
About Hint
Hint stands out as the premier astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.
OUR CLIENT
About Hint
Hint stands out as the premier AI-built astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.
The Problem
Hint wanted to increase subscription sales and revenue on Meta and TikTok. They also wanted to enhance brand awareness and engagement in the astrology market.
Target audience
- Region: United States and Latin America.
- Gender: Women
- Age: 18 to 54
Our Approach
Our influencer marketing specialists partnered with influencers that hand an association with dating, astrology or science in general, to showcase how the app works, and why they should utilise it.
Well-produced motion graphic content was also utilised to convert the target audience, and this worked incredibly well!
After producing the content, we utilized performance marketing ads to reach and convert millions of the target audience. The campaign demonstrated the power of influencer marketing and targeted paid ads in boosting brand awareness and sales, solidifying Hint App’s position in the astrology app space.
Incredible Results
- Garnered more than 1,500 paying subscribers, indicating a strong resonance with the target audience and the effectiveness of the campaign.
- The production of 16 engaging videos and well-proven TikTok ads paid strategies significantly enhanced Hint's noteriety in the astrology market.
- Over 200,000 landing page views were achieved, demonstrating compelling offerings and a strong audience appeal.
- Each new customer was acquired for just $30 CPA, showcasing exceptional efficiency in driving conversions.
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