TIKTOK MARKETING CASE STUDY

The Euroleague Basketball TikTok Follower-Boosting Campaign

The Euroleague Basketball TikTok Follower-Boosting Case Study

The Euroleague
Follower-Boosting
TikTok Creator
Campaign

Our TikTok Influencer Marketing Experts generated 168,000 followers and 6.3M engagements whilst building the TikTok community for the Euroleague Basketball Association.

Euroleague logo
OUR CLIENT

About Euroleague Basketball

Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.

Euroleague logo
OUR CLIENT

About Euroleague Basketball

Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.

The Problem

 

Having seen how important TikTok was becoming as a platform, Euroleague wanted to start their own channel. However their first attempts were unsatisfactory as their engagement rate was low and follower growth was slow.

Campaign Objectives

  • To grow the Euroleague’s TikTok’s account, improve the engagement rate and follower growth

Target audience

  • Regions: Europe (Spain, Italy, France, Greece) and US
  • Ages: 16 – 35

Our Organic TikTok Community-Building Solution

By capitalizing on TikTok trends we generated original content for Euroleague, whilst utilizing key individuals such as players, coaches or mascots. In doing so we developed an very engaging channel as we built their TikTok community.

The House of Marketers influencer partnership team focused on impactful, fun and educational content to drive growth of @Euroleague TikTok channel.

Campaign Achievements

Our long-term partnership with the Euroleague has been very successful

Followers
0 K
Engagement Rate
0 %
Video Views
0 M
Engagements
0 M
Client Review

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Francesca Salerno
Francesca Salerno

Digital Lead at Euroleague Basketball

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Internet users on celebratory mood
Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Find Us

52 Bedford Row, London WC1R 4LR

Invoice Fly
TikTok Campaign Case Study

Invoice Fly TikTok Campaign Case Study

We Successfully Generated Over 2K Paying Monthly Subscribers And 70K App Downloads For Invoice Fly In Several Months!

OUR CLIENT

About Invoice Fly

Invoice Fly simplifies the process of crafting and dispatching polished invoices to your clientele. Tailored for small businesses, freelancers, and contractors alike, it streamlines the creation of invoices and estimates effortlessly. Look no further than Invoice Fly, the premier choice for invoicing tasks.

OUR CLIENT

About Invoice Fly

Invoice Fly simplifies the process of crafting and dispatching polished invoices to your clientele. Tailored for small businesses, freelancers, and contractors alike, it streamlines the creation of invoices and estimates effortlessly. Look no further than Invoice Fly, the premier choice for invoicing tasks.

The Problem

Invoice Fly wanted to scale the number of monthly recurring paying subscribers for Invoice Fly’s app across TikTok, generating a low cost per download and low customer acquisition cost.

invoice fly app campaign

Target audience

Our Approach

To target freelancers and small business owners, we utilised like-minded everyday professionals to engage them through their pain points; notably how many did not have a portable and simple way to send invoices and have contracts signed.

We outreached to plumbers, electricians and more creators from very relatable professions.

By showcasing how easy Invoice Fly made sending invoices and receiving contracts, especially during the busy work days of freelance professionals, we were able to show our audience how useful Invoice Fly is and encourage them to use it themselves.

The content was then amplified to millions of the target audience through paid media ads by our performance marketing specialists.

invoice fly influencer electrician

Incredible Results

No. of Impressions
0 M+
Cost Per Install
$ 0
Number of Influencers
0
Paying Monthly Subscribers
0

Why Our Clients Love Us!

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Why Our Clients Love Us!

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Find Us

52 Bedford Row, London WC1R 4LR

TIKTOK MARKETING CASE STUDY

The Dragon City Game TikTok Campaign Case Study

Dragon City
TikTok Gaming
Creator
Campaign

The TikTok Influencer Marketing Experts have been smashing the targets of Gaming mobile app, Dragon City for years!

Dragon city game logo influencer marketing
OUR CLIENT

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

Dragon city game logo influencer marketing
OUR CLIENT

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

The Problem

Dragon City needed to outsource their influencer marketing and paid media activity to a trusted agency that could driver higher levels of engagement with creators, as well as general awareness and low-cost installs.

Campaign Objectives

  • The campaign objective was to achieve CPM $4 – $5 with  authentic UGC videos from TikTok creators

Target audience

  • Regions: LATAM and USA
  • Ages: 16 – 25
  • Gender: Predominantly males

Utilising TikTok-Native Content & Paid Media to Drive Results

With a real focus on bringing out the brand voice of the game, we strictly partnered Dragon City with creators that encapsulated the personality of the game, as well as the target market.

Through impactful, entertaining TikTok-native content, and a powerful TikTok ads strategy we were able to exceed the client’s expectations. We have since been working with Dragon City for years.

Campaign Achievements

“House of Marketers continue to smash our targets!”

Video Views
0 M
Influencers
0 +
Continents
0
Engagements
0 K

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next
Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Find Us

52 Bedford Row, London WC1R 4LR