Biodance Beauty Skincare Campaign Case Study
Biodance Beauty Skincare Campaign Case Study
How We Smoothly Positioned Skincare Brand, BioDance as the Go-To Brand for the Dance Community by Leveraging TikTok Creators, and Successfully Launching their New Skincare Products!
OUR CLIENT
About Biodance
Biodance is a skin care brand. Their product range includes a collagen hydrogel mask that tightens, deeply hydrates, and minimizes pores for smooth, plump skin. Made from 34g of serum, it becomes transparent as it penetrates deep layers, enhancing elasticity and reducing wrinkles. The product has been formulated with Oligo-hyaluronic acid and probiotics, it’s hypoallergenic and free of 19 harmful ingredients.
OUR CLIENT
About Biodance
Biodance is a skin care brand. Their product range includes a collagen hydrogel mask that tightens, deeply hydrates, and minimizes pores for smooth, plump skin. Made from 34g of serum, it becomes transparent as it penetrates deep layers, enhancing elasticity and reducing wrinkles. The product has been formulated with Oligo-hyaluronic acid and probiotics, it’s hypoallergenic and free of 19 harmful ingredients.
The Problem
House of Marketers were handed the challenge of elevating Biodance’s visibility and community engagement in a unique way that would really help Biodance stand out in a growingly crowded collagen mask market.
Attracting a diverse audience of millennials and generation Z was an objective we were tasked with.
Target audience
- Regions: United States
- Gender: Females and Males
- Age: 18-40
Our Approach
Biodance really needed to differentiate from the competition, and this led us to really hyper-target a very specific community; dancing and performance art enthusiasts. The strategy involved leveraging TikTok, a platform known its high engagement levels within the dance and performing arts communities.
Top creators belonging to these communities were then partnered, and the campaign’s core was to create and share captivating content that reflects the essence of Biodance, including performances, behind-the-scenes peeks, and interactive live sessions. Other creatives presented the morning routine of the creators, demonstrating how to apply the collagen mask, whilst highlighting the unique benefits of the product.
Using a very targeted and customised approach led us to leave an outstanding impression on the target market, bringing Biodance to the palms and tips of everybody’s hands within the TikTok dance community; boosting Biodance’s TikTok community by an incredible 40,000 followers.
Incredible Results
- Influencer Power: Collaborated with 13 dynamic TikTok influencers.
- Viral Reach: Achieved an impressive 18 million hashtag.
- Follower Growth: Secured an additional 40,000 enthusiastic followers.
- High Engagement: Sparked widespread interaction and buzz within the dance community across TikTok.
- Enhanced Brand Recognisability: Significantly boosted BioDance's online presence and brand awareness, driving a 35% uplift in brand recognition on TikTok.
What Clients Say About Us
What Clients Say About Us
