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YOUTUBE MARKETING CASE STUDY

AZAR YouTube
Influencer Marketing
 Case Study

How did Azar drive app downloads and registrations among 18-24-year-olds in the UK through influencer marketing in Europe?

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

The Problem

AZAR wanted to generate industry buzz, and brand awareness from TikTok users in Europe. They assigned us with the task of increasing the number of downloads and account registrations for Azar.

Get in touch
Azar SS1
Azar SS2

Target audience

  • Region: UK
  • Age: 18 to 24

Our Approach

Azar contacted House of Marketers as they were struggling to find large numbers of influencers with the agency they were working with previously.

By working with House of Marketer’s well organised and efficient team, Azar was able to reach a significant audience and consistently find influencers that suited their brand and appealed to their target audience, leading to several successful campaigns.

Get in touch

Incredible Results

  • After onboarding and activating 8 YouTube creators, we were able to attain a total 2.7M+ video views across 21 videos
  • With an average engagement rate of 4.52% we were able to drive conversation around Azar, leading to well over 6,000 comments.
Organic Video Views
0 .7M+
Videos
0
YouTube Influencers
0
Comments

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

Chispa TikTok Campaign Case Study

Chispa TikTok Campaign Case Study

House of Marketers Slashed Registration Costs by 30% with Strategic TikTok Campaigns!

Chispa app

OUR CLIENT

About Chispa

Chispa is a dating app designed specifically for single Latina women and single Latino men. Its main purpose is to facilitate connections and matches within the Latin community, fostering meaningful relationships based on shared interests and values.

Chispa app

OUR CLIENT

About Chispa

Chispa is a dating app designed specifically for single Latina women and single Latino men. Its main purpose is to facilitate connections and matches within the Latin community, fostering meaningful relationships based on shared interests and values.

The Problem

Chispa is the new app for single Latino men & women with the mission to create an exclusive community where these individual can connect.

But they really needed a solid way to drive engagement among Latino community in the US and Latin America

Get in touch
Chispa Tiktok Images
Chispa Tiktok Images (2)
Chispa Tiktok Images (3)
Chispa Tiktok Images (4)

Target audience

  • Region: USA and LATAM
  • Age: Everyone aged 18-35

Our Approach

The House of Marketers creative team tapped into ideas that would be culturally relevant and entertaining to the Latino markets. It was extremely important for us to consult Latino members in our team, review relevant trends within the markets and create humorous content that would help us to convert the target audience.

Putting the focus on humorous content helped the videos to achieve higher watch times, views and completion rates. We were able to successfully reduce Chispa’s organic cost per registration by 30%!

Work with our agency

Incredible Results

  • Partnered with 6 TikTok micro-influencers to extend the campaign's influence.
  • Garnered 670,000 organic views, reflecting strong audience engagement on TikTok.
  • Achieved a 30% reduction in Organic Cost Per Registration, optimizing the budget effectively.
  • Produced 30 innovative creative assets for TikTok ads, enhancing the campaign's visual appeal and engagement.
Reduction in CPR
0 %
Creative Assets for TikTok Ads
0
Micro- Influencers
0 +
Organic views
0 K
Client Review

The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.

Julia Estacolchic
Julia Estacolchic

Senior Director of Brand Marketing and Head of Brand for Chispa App

Access LinkedIn Profile

Internet users on celebratory mood

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Relevant Case Studies

PAID SOCIAL MEDIA AND INFLUENCER MARKETING CASE STUDY

Daily Burn Marketing Campaign Case Study

Daily Burn Marketing Campaign Case Study

We generated over 7500 paying subscribers for Daily Burn!

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

Daily Burn

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

The Problem

Our primary task set by Daily Burn has been to generate paying subscribers on their community home workout platform by taking full control of their paid social ads management across Google Ads, Meta Ads, TikTok Ads and more.

We have also been tasked with taking over their influencer onboarding, allowing us to create engaging content that has universal appeal.

Get in touch
Daily Burn - Booty Burn

Target audience

  • Region: USA, Canada, Australia & Europe
  • Age: 25+
  • Gender Females

Our Approach

Our team collaborated with a diverse array of influencers who are masters at crafting aspiring content, to create ad assets that connect with audiences interested in fitness. Our experienced paid media specialists have also since taken full control of their paid media ads across 4 platforms, and this has led to 30M+ impressions, 300K+ clicks and 7.5K+ subscriptions.

Get in touch
daily burn home workout influencer content

Incredible Results

  • We obliterated Daily Burn's targets with a phenomenal 7500 paying subscribers
  • Our multi-platform performance marketing specialists really helped scale Daily Burn to a new level
  • We've delivered a sensational 30M+ impressions for Daily Burn
No. of Impressions
0 M+
Decreased CPA
0 %+
Clicks
0 k
No. of paying subscriptions
0

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

The Jodel App Installs
TikTok Ads Campaign Case Study

The Jodel
App Install
TikTok Ads
 Case Study

Our Paid Media Ad Experts generated 85,644 installs for Jodel, social media community app

Jodel app logo tiktok ads
OUR CLIENT

About Jodel

Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.

Jodel app logo tiktok ads
OUR CLIENT

About Jodel

Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.

We delivered a €2.29 CPI
and
85,644 installs for Jodel.

Get in touch
Jodel Alicia France case study

Jodel's Objectives

  • To achieve a CPI of between €1.79 – €2.24 for all markets (For the initial €8.3K budget, which we scaled to a €196K+ spend over 3-4 months)

  • To help scale Jodel’s presence across Germany, France and Sweden with TikTok advertising

  • To improve app user retention rates

Our TikTok Ads Solution

While fully managing the influencer marketing and performance marketing ads of Jodel, we identified over 60 perfectly-matched TikTok influencers in several key markets, and utilised spark ads to exceed the expectations of the Jodel team.

We achieved an incredible CPI, bearing in mind the scale of the campaign (with €2.29 CPI across the whole 3 – 4 month period and €196,521.46 spent). The original target was €1.79 – €2.24 for a €8.3K budget at the start.

Work with our agency
Jodel Aleyna Germany Case Study
Jodel Julie France Case Study

"Excellent Results"

Our influencer and paid media team delivered an incredibly low CPI for Jodel!

  • Perfectly-selected TikTok micro-influencers across 3 markets
  • Unique and effective strategy for driving app installs
  • High quality plan to improve the app user retention rate
Video Views
0 M
Installs
0 K
TikTok Micro-Influencers
0
CPI (Cost per install)
$ 0

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Relevant Case Studies

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Get in touch