PAID SOCIAL MEDIA AND INFLUENCER MARKETING CASE STUDY

Daily Burn Marketing Campaign Case Study

We generated over 7500 paying subscribers for Daily Burn!

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

The Problem

Our primary task set by Daily Burn has been to generate paying subscribers on their community home workout platform by taking full control of their paid social ads management across Google Ads, Meta Ads, TikTok Ads and more.

We have also been tasked with taking over their influencer onboarding, allowing us to create engaging content that has universal appeal.

Target audience

Our Approach

Our team collaborated with a diverse array of influencers who are masters at crafting aspiring content, to create ad assets that connect with audiences interested in fitness. Our experienced paid media specialists have also since taken full control of their paid media ads across 4 platforms, and this has led to 30M+ impressions, 300K+ clicks and 7.5K+ subscriptions.

Incredible Results

No. of Impressions

0 M+

Decreased CPA

0 %+

Clicks

0 k

No. of paying subscriptions

What Clients Say About Us

House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.

The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Say About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

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Zach Argyle

TIKTOK MARKETING CASE STUDY

The Euroleague Basketball TikTok Follower-Boosting Campaign

The Euroleague Basketball TikTok Follower-Boosting Case Study

The Euroleague
Follower-Boosting
TikTok Creator
Campaign

Our TikTok Influencer Marketing Experts generated 168,000 followers and 6.3M engagements whilst building the TikTok community for the Euroleague Basketball Association

OUR CLIENT

About Euroleague Basketball

Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.

OUR CLIENT

About Euroleague Basketball

The Problem

Having seen how important TikTok was becoming as a platform, Euroleague wanted to start their own channel. However their first attempts were unsatisfactory as their engagement rate was low and follower growth was slow.

Campaign Objectives

To grow the Euroleague’s TikTok’s account, improve the engagement rate and follower growth

Target audience

Regions: Europe (Spain, Italy, France, Greece) and US
Ages: 16 – 35

Our Organic TikTok Community-Building Solution

By capitalizing on TikTok trends we generated original content for Euroleague, whilst utilizing key individuals such as players, coaches or mascots. In doing so we developed an very engaging channel as we built their TikTok community.

The House of Marketers influencer partnership team focused on impactful, fun and educational content to drive growth of @Euroleague TikTok channel.