Dating and Relationships Archives

YOUTUBE MARKETING CASE STUDY

AZAR YouTube
Influencer Marketing
Case Study

How did Azar drive app downloads and registrations among 18-24-year-olds in the UK through influencer marketing in Europe?

OUR CLIENT

About AZAR

Azar is a mobile app that facilitates video chats between people, enabling them to connect with millions of other users worldwide in real-time. It randomly pairs users for video conversations, offering an element of surprise in each interaction.

OUR CLIENT

About AZAR

The Problem

AZAR wanted to generate industry buzz, and brand awareness from TikTok users in Europe. They assigned us with the task of increasing the number of downloads and account registrations for Azar.

Target audience

Our Approach

Azar contacted House of Marketers as they were struggling to find large numbers of influencers with the agency they were working with previously.

By working with House of Marketer’s well organised and efficient team, Azar was able to reach a significant audience and consistently find influencers that suited their brand and appealed to their target audience, leading to several successful campaigns.

Incredible Results

Organic Video Views

0 .7M+

Videos

YouTube Influencers

Comments

What Clients Love About Us

House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.

The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 115 888 3281

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

Zach Argyle

TIKTOK AND META MARKETING CASE STUDY

Hint App Influencer Marketing And Paid Social Case Study

Hint App TikTok Campaign Case Study

House of Marketers surpassed 1500+ new paying subscribers and 200k landing page views for the AI-driven Hint App.

OUR CLIENT

About Hint

Hint stands out as the premier astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.

OUR CLIENT

About Hint

Hint stands out as the premier AI-built astrology app globally, boasting more than 35 million downloads. It offers personalized astrological guidance, connecting users with dedicated astrologers available for weekday chats via the app. These professionals provide insights into birth charts, daily horoscopes, and how celestial placements influence individual personalities.

The Problem

Hint wanted to increase subscription sales and revenue on Meta and TikTok. They also wanted to enhance brand awareness and engagement in the astrology market.

Target audience

Our Approach

Our influencer marketing specialists partnered with influencers that hand an association with dating, astrology or science in general, to showcase how the app works, and why they should utilise it.

Well-produced motion graphic content was also utilised to convert the target audience, and this worked incredibly well!

After producing the content, we utilized performance marketing ads to reach and convert millions of the target audience. The campaign demonstrated the power of influencer marketing and targeted paid ads in boosting brand awareness and sales, solidifying Hint App’s position in the astrology app space.

Incredible Results

Garnered more than 1,500 paying subscribers, indicating a strong resonance with the target audience and the effectiveness of the campaign.
The production of 16 engaging videos and well-proven TikTok ads paid strategies significantly enhanced Hint's noteriety in the astrology market.
Over 200,000 landing page views were achieved, demonstrating compelling offerings and a strong audience appeal.
Each new customer was acquired for just $30 CPA, showcasing exceptional efficiency in driving conversions.

Landing Page Videos

0 K+

Per new customer acquisition

$ 0

Purchase

0 +

Created videos

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.

What Clients Love About Us

The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.