HelloFresh TikTok Campaign Case Study
HelloFresh TikTok Campaign Case Study
We Generate 500+ Monthly Sales With 200-300 Influencers Each Month For HelloFresh!
OUR CLIENT
About HelloFresh
HelloFresh is global powerhouse in fresh food delivery services. HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to the doors of millions.
OUR CLIENT
About HelloFresh
HelloFresh is global powerhouse in fresh food delivery services. HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to the doors of millions.
The Problem
HelloFresh needed to generate a lower CAC (customer acquistion cost) on TikTok at a similar cost to what they were achieving on their Facebook and Instagram campaigns.
HelloFresh also needed to generate content that could improve their Facebook and Instagram CAC
Target audience
- Regions: UK, Canada, Australia, New Zealand, Spain, France, Netherlands, Belgium
- Age: 18-45
Our Approach
At House of Marketers, we understood that to make this campaign successful, we would have to partner entertaining food and lifestyle influencers that would cut through the noise on TikTok. To achieve this, we focused on working with the right talents that were able to create seamless integrations of HelloFresh with their usual content, to make it look as organic as possible. Thanks to our approach, HelloFresh were able to achieve an incredibly low CAC, as well as a diverse range of new HelloFresh users.
Incredible Results
- House of Marketers manages an extremely highly scaled influencer marketing process for HelloFresh
- An incredible 500+ monthly track sales get generated
- HelloFresh enjoy virality across TikTok with approximately 5 Million video views every month
- 30% average CAC reduction across several markets, in comparison to other social platforms
What HelloFresh Thinks of Us
What HelloFresh Thinks of Us
