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iFUN Games TikTok Creator Case Study

TIKTOK MARKETING CASE STUDY

IFUN Games TikTok Campaign Case Study

IFUN Games TikTok Campaign Case Study

We Generated An Incredible $1.21 CPI For iFUN Games' New Mobile App Launch, with 50 UGC creators!

OUR CLIENT

About IFUN Games

Since its establishment, iFUN Games has quickly risen to prominence as a key player in the gaming industry. With a steadfast dedication to creating top-tier products and content, the company prioritizes delivering unparalleled experiences to its vast global user community.

OUR CLIENT

About iFUN Games

Since its establishment, iFUN Games has quickly risen to prominence as a key player in the gaming industry. With a steadfast dedication to creating top-tier products and content, the company prioritizes delivering unparalleled experiences to its vast global user community.

The Problem

iFUN Games required a specialist TikTok marketing agency to really help kickstart their influencer marketing journey by generating high quality installs at a low cost.

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iFUN Mobile Game Influencer content final 5

Target audience

  • Region: USA
  • Age: 18+

Our Approach

House of Marketers and iFUN GAMES recruited passionate TikTok UGC creators to tell the story of their new game launch, FINAL 5.

By partnering a group of 50 tech-savvy TikTok UGC creators, and utilising the brains of our content creation team  (who know game marketing inside out), we were able to rapidly convert users. We created a huge impact during their new ‘FINAL 5’ mobile game launch. These video assets helped to boost the growth of their game and keep momentum during the whole launch period, and beyond.

Work with our agency

Incredible Results

  • We generated an unbelievable buzz about their new FINAL 5 mobile app game
  • A impressive industry CPI of $1.21 was generated on TikTok for iFUN GAMES
  • A very low $0.12 cost per click beat the targets set by the client
TikTok Influencer Videos
+
Videos
Average cost per click (CPC)
$ 0
Average cost per install (CPI)
$ 0

What Our Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
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What Our Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

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