HomeDragon City TikTok Influencer Case Study

Dragon City TikTok Influencer Case Study

TIKTOK MARKETING CASE STUDY

The Dragon City Game TikTok Gaming Case Study

The Dragon City Game Influencer TikTok Case Study

Dragon City
TikTok Gaming
Creator
Campaign

The TikTok Influencer Marketing Experts have been smashing the targets of Gaming mobile app, Dragon City for years!

OUR CLIENT
Dragon city game logo influencer marketing

About The Drgaon City Game

Dragon City is a free mobile game in which users build their own city of dragons.

The Problem

Dragon City needed to outsource their influencer marketing and paid media activity to a trusted agency that could driver higher levels of engagement with creators, as well as general awareness and low-cost installs.

Campaign Objectives

  • The campaign objective was to achieve CPM $4 – $5 with  authentic UGC videos from TikTok creators

Target audience

  • Regions: LATAM and USA
  • Ages: 16 – 25
  • Gender: Predominantly males

Utilising TikTok-Native Content & Paid Media to Drive Results

With a real focus on bringing out the brand voice of the game, we strictly partnered Dragon City with creators that encapsulated the personality of the game, as well as the target market.

Through impactful, entertaining TikTok-native content, and a powerful TikTok ads strategy we were able to exceed the client’s expectations. We have since been working with Dragon City for years.

Campaign Achievements

“House of Marketers continue to smash our targets!”

0 M
Video Views
0 +
Influencers
0
Continents
0 K
Engagements

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