The Dragon City Game
TikTok Gaming Case Study
The Dragon City Game
Influencer TikTok
Case Study
Dragon CityTikTok GamingCreator Campaign
The TikTok Influencer Marketing Experts have been smashing the targets of Gaming mobile app, Dragon City for years!
OUR CLIENT
About The Dragon City Game
Dragon City is a free mobile game in which users build their own city of dragons.
The Problem
Dragon City needed to outsource their influencer marketing and paid media activity to a trusted agency that could driver higher levels of engagement with creators, as well as general awareness and low-cost installs.
Campaign Objectives
The campaign objective was to achieve CPM $4 – $5 with authentic UGC videos from TikTok creators
Target audience
- Regions: LATAM and USA
- Ages: 16 – 25
- Gender: Predominantly males
Utilising TikTok-Native Content & Paid Media to Drive Results
With a real focus on bringing out the brand voice of the game, we strictly partnered Dragon City with creators that encapsulated the personality of the game, as well as the target market.
Through impactful, entertaining TikTok-native content, and a powerful TikTok ads strategy we were able to exceed the client’s expectations. We have since been working with Dragon City for years.
Campaign Achievements
“House of Marketers continue to smash our targets!”
- Exceeded the CPM target by over 50%
- Entertaining and effective content that's incredibly engaging
- Powerful organic + paid strategy to drive high-intent awareness
