Treatwell TikTok Campaign Case Study
Treatwell TikTok Campaign Case Study
House of Marketers were tasked with rapidly scaling Treatwell’s beauty appointment booking app and driving highly scaled awareness throughout the female TikTokverse.
OUR CLIENT
About Treatwell
Treatwell is the largest hair and beauty bookings website in Europe. Treatwell is a 24/7 beauty bookings platform that puts customers and salon managers in control.
OUR CLIENT
About Treatwell
Treatwell is the largest hair and beauty bookings website in Europe. Treatwell is a 24/7 beauty bookings platform that puts customers and salon managers in control.
The Problem
Treatwell’s needed help driving awareness and installs of their beauty appointment app throughout the female TikTokverse.
Target audience
- Regions: United Kingdom (with a London-focus), Germany and Italy
- Gender: Female
- Age: 18+
Our Approach
At House of Marketers, recognizing the key to Treatwell’s campaign success, we strategically identified trendsetting influencers to captivate and entertain the TikTok audience. To accomplish this, our focus shifted towards micro-influencers whose audiences rely on their recommendations for discovering the latest and most exciting experiences in the city.
The campaign unfolded triumphantly, turning Treatwell’s into a viral sensation during the summer.
Incredible Results
- Generated a tremendous buzz with well over 21K installs inside 2-3 months
- Impactfully sent Treatwell viral online with 52M+ views
- Perfectly-selected TikTok UGC creators and micro-influencers across 3 European markets
What Clients Say About Us
What Clients Say About Us
