The CyberGhost VPN
TikTok Campaign Case Study
The CyberGhostTikTok Campaign Case Study
House of Marketers Led Cyberghost VPN's Impact on TikTok With An Impressively Low Cost Per Install of $0.52 CPI!
OUR CLIENT
About CyberGhost
CyberGhost VPN is a software that hides your IP address and reroutes your internet traffic through an encrypted VPN tunnel to help you access previously inaccessible content, and protect you from hackers.
OUR CLIENT
About CyberGhost
CyberGhost VPN is a software that hides your IP address and reroutes your internet traffic through an encrypted VPN tunnel to help you access previously inaccessible content, and protect you from hackers.
The Problem
They wanted to support the growth of Cyberghost VPN by driving engagement and installs from generation Z and young millennials via TikTok.
Target Audience
- Region: USA
- Age: 16-35
Our TikTok Solution for CyberGhost
We activated this campaign successfully by partnering with some of the biggest TikTok influencers in the areas of tech and educational content, to showcase the advantages that a VPN provides.
The main content revolved around the fact that CyberGhost VPN helps you bypass geo-restrictions to stream your favorite content, particularly on Netflix, which is a concept that resonates very well to the audiences that we were trying to reach.
This campaign drove a lot of curiosity among TikTok users and helped them learn about a concept with which many of them were not very familiar with, therefore driving an impressive amount of downloads for our client.
Incredible Results
- Gained over 3.5 million video views, reflecting the campaign's strong resonance with audiences.
- Secured a 4.3% engagement rate, underscoring active viewer participation and content effectiveness.
- Achieved a campaign cost-per-install (CPI) of only $0.52, demonstrating exceptional cost-effectiveness and maximizing investment returns.
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