In this post, we delve into the Top 10 highest-paid TikTok stars who make great content on the app a reality. How much do they earn? When did they join the platform? At first sight, TikTok’s short video format might appear to be somewhat content restricted, but these creators break down these barriers in their own special ways, and have formed some of the biggest brand partnerships in recent social media history. Creators on the app have earned billions of video views through every type of content you can think of; from comedic parodies to social media dance challenges and trending hashtags. It makes TikTok a favourite destination for many creators and audiences alike.
Consequently, the TikTok creators’ pool keeps expanding, and so is their content monetization on the platform. With just 10,0000 viewers within the last 30 days, creators can join the TikTok Creator’s Fund and earn money from their creative content.
Want to work with the best influencers and stars on TikTok? Want to get your content boosted across the whole of TikTok with the best TikTok ads team in the industry? Get in touch with our specialists at House of Marketers, here. Our TikTok marketing agency builds clear, well-structured TikTok strategies for global brands through customised TikTok marketing campaigns that are designed around the goals and industry of each brand we work with.
Anyway let’s proceed and take a look at TikTok’s highest earners and the brands they have worked with in their TikTok careers so far.
TikTok Star 1 – Charli D’Amelio
Charli D’Amelio is a TikTok sensationalist and one of the most followed TikTok creative. She joined TikTok in June 2019, posting dance moves that gained wide virality all over the internet. According to the Guinness Book of world records, Charli D’Amelio gains 1 million followers per month and has held the position of the most followed person on TikTok for the last two years.
Consequently, owing to her rise in fame, Charli has worked with top brands and personalities. She made appearances on Jimmy Fallon’s The Tonight Show as a guest for Jonas Brothers. Moreover, she has also featured for Prada to cover Paris Fashion Week, among many features and partnerships. The creator makes an estimated $17.5 million on TikTok with 142.5 million followers.
TikTok Star 2 – Dixie D’Amelio
Second on our list is Dixie D’Amelio, the elder sister of Charli D’Amelio. Dixie and Charli D’Amelio often collaborate on their TikTok works. The Norwalk-born starlet told the L’officiel in a past interview, “I grew up performing in musicals.” And true to her words, like her sister, she majors in TikTok dance moves; however, unlike her more popular sister, she also features in the music industry. She released her first single Be happy, on June 26th this year. Dixie D’Amelio has 57 million followers on TikTok and allegedly amasses over $10 million annually from TikTok.
TikTok Star No.3 Addison Rae
Addison Rae alledgedly makes a whopping $8.5 million annually on TikTok. The starlet joined TikTok in July 2019 and rose to fame quickly. When Rae’s TikTok account rose to fame, she dropped out of Louisianian university to pursue her fortune. She was unheard of before, but since her debut on TikTok, she is now one of the most recognized internet personalities. She is currently among the most followed and the TikTok highest earners, with over 86 million followers on the app.
In brief, Rae is an apt dancer. Her content specialty revolves around showcasing dance moves to trending songs and creating video-based trending hashtags. She has since diversified her talent into music and movies, but even with that, she still commands a significant influence on TikTok.
Her debut on Netflix’s “He’s All That” was the first of the kind high-end deal she ever signed early in her TikTok career. She has since signed more deals with the giant streaming company. In February this year, she announced her biggest acting gig, a starring role on Paramount Players’ Fashionista. Further collaboration and partnerships include working as American Eagle’s main spokesperson. She has also co-hosted a Spotify-exclusive podcast with her mother, Sheri Easterling, among many other partnerships and collaborations.
TikTok Star 4 – Khaby Lame
Guys write your own caption!🇧🇷 Onde estão meus amigos brasileiros❓Ja vi muito deles aqui de férias, e me convenceram em fazer esse vídeo mostrando a marca do Brasil, amo todos vocês, Espero ir logo logo no Brasil ❤️ Top song of my bro @J Balvin #learnfromkhaby #learnontiktok @tiktok
Khaby Lame dethroned Charli D’Amelio as the most followed person on TikTok earlier this year. He is most famously known as the King of TikTok. Goal.com reports that if you look at Khaby Lame’s content, it speaks simplicity, “you could say that is the motto that has driven his content to where it is today.” Khaby succeeded on TikTok without uttering a single word on his video.
Khaby stated on TikTok as a pastime activity following a layoff as machinery operation personnel, “The pandemic had just started, and I was bored with a lot of time on my hands, so I started making videos on TikTok.” he told Forbes magazine in a past interview. He has taken the internet by storm in what he calls ‘global language,’ which essentially involves his wordless, expressive reaction clips mocking real-life scenarios.
According to the Guinness Book, Khaby Lame gains 3 million followers monthly. The celebrity has over 143.4 million followers on TikTok and is on record as the most followed person on TikTok today. He has so far worked and collaborated with other celebrities to create promotional videos for brands. Most notably, he worked with other big names like Kendall Jenner and Hailey Bieber on Boss BOSS’s brand-new Spring Summer 2022 campaign. Further, he is in talks with Netflix for multi-million dollars to create comic content for the platform. The creator reportedly takes home over $5 million from TikTok annually.
Bella Poarch (No.5) (Top Highest Paid TikTok Stars)
Bella Poarch is a Philippines-born USA navy veteran who has taken TikTok by storm. She joined TikTok in 2020 and has amassed one billion views via her content. She mainly came to the limelight through lip syncing skits that are quite moving and full of intricate facial expressions. The 24-year-old TikTok creator has more than 87.3 million followers on TikTok, which helped place her among the highest TikTok earners and the most followed persons on the app.
She achieved her TikTok stardom by singing and dancing on the app. In fact, her first post on TikTok featured Poarch singing to singing a song by Ariana Grand got her 100 views in the first 24 hours of posting. Additionally, other than singing, Poarch is a great dancer. She has been performing dance moves to popular songs to bolster her fame on TikTok. For example, she performed to trending hits like Too Much ‘FTP,’ which gave her significant attention to TikTok.
Poarch teamed up with Ragnarok Origin, a world-renowned online and mobile games developer and publisher, as their brand ambassador. Furthermore, she has worked with leading fashionists. For example, she signed a deal with Moncler and Valentino fragrance and Eos, a fashion and clothing giant which enlisted Poarch for a video campaign. The campaign amassed 24.2 million views and 3.4 million likes.
No.6 – Josh Richards (Top 10 Highest Paid TikTok Stars)
Josh Richards is the second highest paid and followed TikTok male celebrity, coming only second to Khaby Lame. He does lip syncing, sings, and also performs dance moves. Additionally, the star is a serial entrepreneur who started his brands, including the energy drink brand, Ani Energy which they co-founded together with Sway House member, Bryce Hall. He has also partnered with Mark Wahlberg to co-found an internet-native creatives production company. Moreover, he is the founder of Talent X, a TikTok talent management agency based in Los Angeles.
A seasoned TikTok celebrity, Josh Richards has interacted greatly with brands of all types. He partnered with Mark Wahlberg in an unlikely partnership, which resulted in the creation of Crosscheck Studios, of which he is also a founder. Josh’s other ventures include a partnership with Warner Records, which released his first single, Still Softish, in 2020. He also co-hosts the BFFs podcast with Barstool Sports founder Dave Portnoy and has an existing deal with ICM Partners. With more than 26 million followers, Josh Richards allegedly makes over $ 5 million on TikTok annually, however we expect his income outside TikTok to take this amount much higher.
No.7 – TikTok Starlet, Kris Collins
Kris Collins produces comedy sketches in which she involves her family members. She joined TikTok in 2020 following a layoff from her hairdressing job. According to sportskeeda.com, Kris loved the entertainment industry and had wished to be a comedian since childhood. Before joining TikTok, she worked on television and movie sets such as Riverdale but only as a hairdresser. After being laid off, TikTok gave her the platform to engage in what she loved most, comedy.
With enough time, resources, and creative ideas, Kris started posting lip syncing comedy with equally hilarious facial expressions that drove the internet crazy. This ultimately drove him to fame, and she is the most followed TikTok celebrity in Canada. Thanks to her unique and original content that sets her apart. Forbes magazine describes someone who “manages to do something that vexes many other influencers.” Today, The Canadian-based TikToker has more than 42 million followers.
Since her content is not genre or niche specific, she has received sponsorship from leading brands, including Amazon, Lionsgate, and Pantene. Kris makes a reportedly estimated $4.75 million annually on TikTok.
No.8 – Avani Gregg (est. $4.5 million annual net income)
E-news describes Avani Gregg as a “Digital content creator, social media personality, actress, makeup artist and now author.” She is definitely a multi-talented personality who, when not on TikTok entertaining her fans, she is out there doing the makeup of others or writing. The alumnus of Brownsburg High School in Indiana also loves sleep and watching cartoons.
Avani’s main content strategy on TikTok includes makeup tutorials doubled up with how-to beauty videos. She is also widely known for her dance moves, positive comedy, and transition videos on both TikTok and Instagram. She joined TikTok in 2019. Her first post, which was a transformative video of her in Harley Quinn, caused a fuss on the internet. She has since grown her audience over the years and currently has over 39 million followers.
Notably, Avani Gregg has partnered with the web series Chicken Girls and has worked with Skechers, a leading shoe brand. Avani allegedly takes home $ 4.75 million annually from TikTok.
No.9 – Zach King
Zach King is a famous American internet personality actor and illusionist with a huge following on almost all social media platforms. The creator told 360i that he has been interested in making videos since he was seven. He draws inspiration from all aspects of life, including sleep, hanging with people, or when in the shower.
On TikTok, the actor does comic sketches that heavily rely on visual gags. One unique thing about Zach and his career is that among the top TikTok celebrities who joined the platform as early as 2016 when the app had not gained much attention worldwide. He started posting six minutes videos dubbed ‘magic vines’ where he acts the role of a magician. The video gained viral status and boasted his followers on TikTok. Currently, he has over 67 million followers on the app and allegedly earns a net worth of $3 million annually.
Top on his brand partnership list includes the Coca-Cola company, Crayola, Pixar, and Disney. One of his promotional campaigns for Chipotle, the campaign received 4 million likes and almost 88 million views.
No.10 Riyaz Aly earns $2 million annually
Last on our top 10 highest paid TikTok stars Riyaz Aly. The India-based creator doubles up as a blogger and as a TikTok influencer. The creator started his influential career on Instagram and later extended his works on TikTok. His debut on TikTok in 2017 made him famous for posting lip syncing sketches.
He is also widely known for his fashion taste and sharp dressing styles. The creator has 44million followers on the app and takes home an alleged annual net worth of $2 million.
The highest-paid TikTok stars
TikTok has grown rapidly, and hit the headlines over the last four years. The app has transcended across all territories and is a major household name. Unlike other social media platforms, great content reigns on TikTok. With an average teen spending 91 minutes of TikTok daily on the app, the audience engagement on the app is truly unchallenged. In this post, however, we focused on TikTok monetization and how much the biggest TikTok stars earn. Who are the highest paid TikTok stars? We have answered this question comprehensively. Our list of top 10 Highest Paid TikTok Stars includes stars whose stardom mainly comes from TikTok and those who command a good following on the platform.
House of Marketers (HOM) is a leading TikTok Marketing Agency. Our global agency was built by early TikTok Employees & TikTok Partners, which gives us the insider knowledge to help leading brands, like Redbull, Playtika, Badoo, and HelloFresh win on TikTok. Want us to convert more of Gen Z and Millennials with TikTok? Get in touch with our friendly team, here.