HomeGrover TikTok Influencer Case Study

Grover TikTok Influencer Case Study


The Grover Sales TikTok Campaign

The Grover
TikTok Sales

Our Agency Experts drove TikTok's Generation Z and Millennial communities to rent Grover's technology products!

We delivered a 3.4x ROAS for Grover

grover logo

About Grover

Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.

Grover's Objectives

  • Creating bespoke, native content for TikTok Ads
  • Increase registered users and their number of monthly orders among TikTok’s GenZ and Millennial communities


Target Demographic

  • USA, Germany, Netherlands, Spain
  • 16 – 35


Our TikTok Micro-Influencer Solution

Our campaign delivery team knew that for Grover to achieve the best possible return on their TikTok Ads spend, they needed to use creative assets that were highly adapted to the way TikTok users consume content, and the brand itself. 

To accomplish this, our team produced several relatable creative concepts while connecting Grover with some of the most sought-after tech influencers in the TikTok sphere, in each of their target markets.

Grover Influencer

Incredible Results

Our powerful strategy and execution helped Grover to majorly boost their return on ad spend and drive a wide expansion on their monthly orders.

0 X
TikTok Micro-Influencers
Increase in monthly orders
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Client Review

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Sergio Alonso Garcia
Sergio Alonso Garcia

Growth Lead EMEA at Grover

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Internet users on celebratory mood

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