The Euroleague Basketball Follower-Boosting Campaign
The EuroleagueBasketball TikTokFollower-Boosting Case Study
EuroleagueFollower-BoostingCreator Campaign
Our TikTok Influencer Marketing Experts generated 238,000 followers and 6.3M engagements whilst building the TikTok community for the Euroleague Basketball Association
OUR CLIENT
About Euroleague Basketball
Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.
OUR CLIENT
About Euroleague Basketball
Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.
The Problem
Having seen how important TikTok was becoming as a platform, Euroleague wanted to start their own channel. However their first attempts were unsatisfactory as their engagement rate was low and follower growth was slow.
Campaign Objectives
To grow the Euroleague’s TikTok’s account, improve the engagement rate and follower growth.
Target audience
- Regions: Europe (Spain, Italy, France, Greece) and US
- Ages: 16 - 35
Our Organic TikTok Community-Building Solution
By capitalizing on TikTok trends we generated original content for Euroleague, whilst utilizing key individuals such as players, coaches or mascots. In doing so we developed an very engaging channel as we built their TikTok community.
The House of Marketers influencer partnership team focused on impactful, fun and educational content to drive growth of @Euroleague TikTok channel.
Campaign Achievements
Our long-term partnership with the Euroleague has been very successful
- 10% Month on Month growth in followers
- Unique and effective strategy for boosting followers
- Entertaining and effective content that's incredibly engaging
What Clients Love About Us
What Client Love About Us
