TIKTOK MARKETING CASE STUDY

The Euroleague Basketball TikTok Follower-Boosting Campaign

The Euroleague Basketball TikTok Follower-Boosting Case Study

The Euroleague
Follower-Boosting
TikTok Creator
Campaign

Our TikTok Influencer Marketing Experts generated 168,000 followers and 6.3M engagements whilst building the TikTok community for the Euroleague Basketball Association

OUR CLIENT

About Euroleague Basketball

Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.

The Problem

Having seen how important TikTok was becoming as a platform, Euroleague wanted to start their own channel. However their first attempts were unsatisfactory as their engagement rate was low and follower growth was slow.

Campaign Objectives

To grow the Euroleague’s TikTok’s account, improve the engagement rate and follower growth

Target audience

Regions: Europe (Spain, Italy, France, Greece) and US
Ages: 16 – 35

Our Organic TikTok Community-Building Solution

By capitalizing on TikTok trends we generated original content for Euroleague, whilst utilizing key individuals such as players, coaches or mascots. In doing so we developed an very engaging channel as we built their TikTok community.

The House of Marketers influencer partnership team focused on impactful, fun and educational content to drive growth of @Euroleague TikTok channel.