Download our 12 TikTok Tactics for 2023 PDF

For most brands, TikTok campaigns can generate the best results. TikTok has highly engaged communities who enjoy branded content, as long as they don’t look like traditional ads. TikTok also has an intelligent algorithm that is surprisingly accurate in pushing content to a user’s ‘For You’ and ‘Discovery’ pages.

As with all marketing, however, it very much depends on who your target market is, and how you communicate with them. TikTok is most popular with Millennials and Generation Z, and one of the reasons for its success is that it is less likely to attract their mums and dads, unlike Facebook. TikTok also still has the advantage of freshness.

It isn’t yet oversaturated like Instagram and YouTube, and you can still find unique influencers that help you stand out from your competition. In addition, TikTok is the fastest growing social media platform, so you want to be the first to connect to the best influencers in your industry.

When working with House of Marketers, you get a team of phenomenal TikTok creative strategists that can transform a brand problem, into TikTok success.

In addition, we help you to collaborate with TikTok creators who inspire hundreds of thousands of millennials and GenZers. Influencers can place a tracking link in their bio, and you can implement paid sponsored posts to convert audiences.

One brand that discovered how well TikTok influencer marketing can convert is JD Sports. The company joined forces with Puma and worked with top UK TikTok influencers Leomie Anderson (model), itsjustnifee (dancer), Rebecca Ganton (singer) on a TikTok challenge. The campaign received over 2 billion views in little over a week, likely acquiring thousands of long-lasting new customers in the process.

You want a TikTok agency that focuses on TikTok. You want a TikTok influencer agency that understands what makes TikTok the unique platform it has become. TikTok is not just another Facebook, YouTube or Instagram. TikTok influencers are not the same as those on the older platforms because the TikTok audience is different. Millennials and Gen Zers have grown up with technology and are very different from the generations that came before them. We are a leading TikTok influencer marketing agency that understands Millennials and Generation Z – we speak their language everyday.

Our team at House of Marketing tailors every campaign to meet the needs of our clients. No two brands are the same. We personalise everything, including the budget, and understand how to allocate your organic and paid budgets, build audience-inspired content, organise your timelines efficiently, and many other important factors.

We will address all of these elements in our proposal, and our team of influencer campaign experts will fully manage your next campaign, ensuring that you meet your important goals.