Overview
- Meta’s new update gives advertisers more control over where their ads appear across Meta.
- This update includes features like expanded transparency, improving content suitability, and simplifying ad analyses and management
- House of Marketers insights about how this update is useful for Marketers.
Meta is giving advertisers exactly what they’ve been asking for—more control, more transparency, and smarter tools to manage ad placements across Facebook and Instagram.
This latest update isn’t just about brand safety—it’s about helping marketers fine-tune their strategies, avoid unsuitable content, and maximise campaign impact, all with less hassle.
Meta Expands Ad Control: Meta’s New Brand Suitability Features
Meta introduces advanced brand safety tools and third-party integrations. This is to ensure businesses can fine-tune where and how their ads appear across Meta.
However, The headline feature is…
Meta’s expanded support for third-party blocklists. This is an essential feature for advertisers aiming to avoid unsuitable content.
Initially launched with Integral Ad Science (IAS) last October, Meta is now adding DoubleVerify and Zefr to its list of approved blocklist providers.
This expansion gives brands broader options to customise their ad placements while maintaining full control over their brand’s safety preferences.
“Ensuring brand safety and suitability through our robust suite of tools for advertisers continues to be a priority for Meta,” the company stated. “We continue to invest in this area, giving businesses even more control over where their ads appear in Facebook and Instagram Feed and Reels.”
Key Features for Improved Ad Control
1. Full Control Over Where Your Ads Appear
Worried about where your ads might show up? Meta’s got you covered. With expanded blocklist support, you can now collaborate directly with IAS, DoubleVerify, and Zefr to make sure your ads steer clear of content that doesn’t align with your brand.
More control. Less guesswork.
You decide exactly what shows up next to your ads. You can now fine-tune your ad placements—without spending hours micromanaging every post.
The expanded blocklist feature supports 34 languages, giving global brands scalable options for managing ad placements in diverse markets. And for added peace of mind, blocklists can be used independently or layered on top of Meta’s existing inventory filters.
2. Protect Your Brand Image with Custom Options
Meta isn’t stopping at blocklists. It’s testing new tools to offer even more flexibility:
- Comment Control on Ads: Brands can now test turning off comments on Facebook and Instagram ads—ideal for sensitive campaigns or heightened public scrutiny.
- Expanded Publisher Block Lists: Previously limited to Instagram, advertisers can now apply publisher block lists to Facebook profile ads, ensuring ads don’t appear on specific public profiles.
These tools not only help brands control where their ads appear but also protect them from being associated with unwanted narratives.
3. Adapt Your Strategy in Real-Time
Meta has also improved its data-sharing capabilities with third-party Brand Safety and Suitability partners.
Now businesses can access data 75% faster through their measurement dashboards. This means marketers can swiftly analyse how their ads are performing and tweak placements without delay.
4. Simplified Brand Management
Managing ad placements just got easier. Meta’s updated Brand Safety and Suitability Center now includes:
- A streamlined dashboard for easy navigation.
- Quick access to inventory filters for both in-content and in-feed ads.
- Enhanced control over publisher block lists to fine-tune ad placements.
This streamlined approach saves time and simplifies campaign management, helping brands focus on strategy rather than logistics.
House of Marketers Insights: Why This Update is a Game-Changer for Marketers
For marketers, every second counts.
Meta’s expanded blocklists and faster data reporting mean less time spent micromanaging ad placements and more time focused on strategy.
At House of Marketers, we see this as a game-changer—allowing brands to stay agile, protect their image, and reach the right audience with precision.
This update offers brands the dual benefit of scale and safety—empowering marketers to run bold, creative campaigns.
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Staying Ahead in the Social Media Game
Social media moves fast. Meta’s latest updates highlight the importance of proactive brand management in today’s digital ecosystem.
At House of Marketers, we specialise in helping businesses and marketers not only adapt to these changes but thrive within them. Our team stays on top of every update, ensuring that your ad strategies leverage the latest tools and insights to maximise results.
Ready to elevate your ad strategy? Contact us today and future-proof your campaigns.
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