Google Launches AI Mode, Deep Search, and Virtual Try-Ons in Massive I/O 2025 Rollout

Overview

• Google is reimagining how users browse, buy, and connect with its latest updates. 
• Update features AI-powered product discovery and automated checkout, virtual try-ons, real-time translation, and 3D video calls.
• Tools like Veo, Imagen 4, Flow, and digital avatars allow marketers to streamline content production at scale.
• House of Marketer‘s Insights on how advertisers can benefit from this.

Google just unveiled one of its most expansive AI rollouts to date at I/O 2025, and the implications for advertisers and digital marketers are significant.  From personalised shopping journeys to autonomous content generation, Google’s announcements signal a bold new direction: AI-powered everything.

Whether you’re building ad campaigns, optimising for Search, or enhancing ecommerce funnels, these updates are set to transform how brands connect with consumers across Google’s ecosystem.

At the core of the update is a deep integration of artificial intelligence into Google’s most-used surfaces: Search and Shopping. With AI Mode now enhancing both discovery and decision-making, marketers can expect a consumer journey that is faster, more conversational, and increasingly automated.

The latest batch of features also includes:

• AI-generated product discovery panels
• Agentic checkout with price tracking and auto-purchase
• Virtual try-ons with photo-based overlays
• Voice-accurate live translations and 3D video conferencing
• Multimodal, deep reasoning Search experiences
• Next-gen AI content tools: Veo, Imagen 4, Flow, and digital avatars

Let’s explore what each means for the marketing landscape.

What is Google AI Shopping Mode and Agentic Checkout?

Google’s AI Shopping Mode is a leap forward from traditional e-commerce search. Rather than browsing static listings or typing narrow keywords, users can now express natural language needs like “a stylish travel bag for a rainy city break”and AI Mode will do the legwork. It runs multiple behind-the-scenes searches, filters weather-relevant traits (like waterproof materials), and presents image-forward, curated options that feel more like a conversation than a catalogue.

Marketers should now focus on rich product tagging, alt text, and benefit-led descriptions to improve AI matching.

After helping users discover the right item, Google’s Agentic Checkout feature aims to seal the deal without needing users to return. Shoppers can set conditions (e.g., “buy this if it drops below $80”), and the system will track, notify, and purchase on their behalf when those conditions are met.

Marketers must ensure product feeds and pricing logic are accurate, real-time, and competitive across platforms. Google is really closing the loop on frictionless buying journeys.

Source: Meta

Try Before You Buy—Virtually, and on Your Own Body

Fashion brands, take note: Google’s latest virtual try-on feature is not just about overlaying a dress on a model. Using a new custom image generation model, users can upload a photo of themselves and preview how fabrics look and fall on their own body. It even accounts for folds, stretch, and drape, delivering a realism that previous tools lacked. This bridges discovery and consideration, helping users feel confident before they click ‘Buy’.

Marketers should prepare for content-hungry, AI-fed styling engines. Invest in high-res product imagery, annotated textures, and inclusive size/fit data.

Source: Meta

Get Expert-Level Answers Instantly

Next, Google’s AI Mode in Search and the Deep Search capability take information retrieval to a new level. Users can now ask complex, layered questions, and the system responds with fully-cited, expert-style reports by reasoning across dozens or even hundreds of sources.

Search is no longer reactive; it is proactive research on demand.

It will favour content that is well-structured, semantically rich, and source-backed. Pages that offer nuance, expertise, and clarity will surface more often in these AI-powered summaries.

Talk to Google Through Your Camera

And it does not stop at typing. Google’s Multimodal Search lets users point their camera at something—say, a storefront, packaging, or a piece of clothing—and hold a live back-and-forth conversation with Search about it.

Visual search is becoming interactive and contextual, not just transactional.

Hold Immersive Calls and Instant Translation

Communication is evolving too. Google Meet now offers real-time voice translation; preserving tone, cadence, and even emotion. And with Google Beam, video calls become 3D experiences. Using six cameras and lightfield technology, Beam delivers millimeter-accurate depth and motion, creating a presence that feels nearly physical.

B2B events, product launches, and live demos are getting a hybrid upgrade. Consider how your brand could tell stories in immersive, real-feel ways.

Veo, Imagen 4, Flow: Creativity at the Speed of Thought

In the content creation arena, Google’s new tools allow brands to ideate and execute faster than ever:

• Veo 3 improves video generation with cinematic quality.
• Imagen 4 enhances still visuals with better lighting and texture rendering.
• Flow is a tool to script, generate, and produce entire AI-powered short films, blending assets from across Google’s creative ecosystem.

So, say goodbye to slow production cycles. These tools enable on-demand storytelling, customised for each audience or platform.

Turn Your Brand into a Digital Presence with AI Avatars and AR Glasses

Looking ahead, Google is also experimenting with AI-generated avatars that can present, narrate, or even sell products. Paired with upcoming AR smart glasses, this could create a new kind of always-on branded presence.

Think AI sales assistants, personal stylists, or brand hosts available 24/7—especially in live shopping, customer support, or product demos.

These innovations represent the outer edge of everything we have covered, how people search, decide, connect, and convert is being reimagined from the ground up.

House of Marketers Insight

What does this mean for marketers? In short: AI is no longer a bonus, it is the new baseline.

Google’s latest suite of tools is not just about automation. It is about contextualisation, creativity, and commerce coming together. Brands that lean into AI-generated experiences, while staying authentic and user-first, will see higher engagement, better conversions, and a stronger competitive edge.

Whether it is SEO, shopping feeds, creative production, or campaign strategy, AI is rebuilding the entire marketing funnel, and it is happening faster than expected.

Need help navigating the shift? We help forward-thinking brands turn AI potential into performance. At House of Marketers, we help businesses craft impactful influencer marketing campaigns across TikTok, Instagram, and Facebook. Contact House of Marketers today and future-proof your marketing strategy!