Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact] 

When influencer marketing is done right, it becomes more than just product promotion—it’s about creating memorable moments that audiences genuinely connect with.

From Invoice Fly’s Subscriber Growth campaign to Tim Hortons’ Festive Cheer Campaign, these brands didn’t just ride the wave of influencer power—they made waves of their own. At House of Marketers, we believe each campaign on this list brings something unique to the table, using humor, authenticity, inclusivity, and innovative approaches to make a lasting impact.

Let’s dive in and see how some brands got it right—and how you can apply similar influencer marketing strategies to your own campaigns.

Let’s start with CeraVe, a brand that captured attention with its lighthearted and clever “Michael CeraVe” campaign.

1. CeraVe’s “Michael CeraVe” Campaign

CeraVe has become a go-to brand in skincare, especially for those who value dermatologist-developed products at affordable prices. CeraVe’s “Michael CeraVe” campaign took that credibility and added a humorous twist. They brought in Michael Cera, whose name bears a playful resemblance to CeraVe, to create a quirky narrative. 

@cerave

There you have it: CeraVe is developed with dermatologists. Not Michael Cera. #CeraVe

♬ original sound – CeraVe

 

Campaign Highlights

• Cera’s “claim” to CeraVe added a dose of humor that resonated with Gen Z, an audience known for valuing authenticity.
• From social media teasers to the grand reveal during the Super Bowl, this campaign made waves across paid, earned, and owned channels.

Impact

• CeraVe’s playful yet authentic marketing resonated with all age groups, positioning it as a relatable brand and making ‘Michael CeraVe’ one of the best influencer marketing campaigns of 2024.

2. Rimmel London’s Thrill Seeker Mascara Launch

Rimmel London, a top makeup brand in the UK since 1834, has always encouraged self-expression and creativity. To launch their new Rimmel Thrill Seeker Mascara, they decided to shake things up. Rather than their usual high-profile celebrity endorsements, they took a fresh approach to reach a wider, more diverse audience.

Campaign Highlights

• Instead of traditional celebrities, Rimmel put creators and social media influencers at the center of the campaign, aiming for authenticity.
• Rimmel used influencer content everywhere—from billboards to TV ads—to ensure a consistent, impactful brand message.

Impact

• A whopping 300% increase in sales, making it one of Rimmel’s best product launches ever.
• The Thrill Seeker Mascara sold out seven times, with demand so high that they had to pause marketing just to keep up!

[VIEW CASE STUDY]  – add button

3. D’Alba’s White Truffle Spray Serum Takes the Spotlight

Known for luxurious, streamlined skincare, D’Alba wanted their White Truffle Spray Serum to stand out in the crowded US and Spanish beauty markets. With young consumers in mind, D’Alba needed to boost brand recognition and show why this serum is a must-have.

Campaign Highlights

• Collaborated with a mix of skincare pros, beauty lovers, and UGC creators to highlight the serum’s unique benefits.
• Creators shared personal, heartfelt testimonials alongside playful and informative videos.
• From application demos to everyday product uses, creators made the serum feel like an essential part of any skincare routine.

Impact

•  The campaign attracted 15 million views
• 73% of comments were fully positive, and triggered joy and excitement for D’Alba products.
• With a 9% engagement rate, this campaign broke industry standards.

[VIEW CASE STUDY]  – add button

4.  ELF Cosmetics’ Run Club Campaign

ELF Cosmetics got creative by tapping into the fitness world with their Run Club campaign, showcasing their Power Grip Dewy Setting Spray during the London Marathon. By targeting fitness influencers, ELF made the product relatable to a whole new audience.

https://www.instagram.com/reel/C6JYyKZNjeK/?utm_source=ig_web_copy_link

Campaign Highlights

• The London Marathon gave the campaign a unique edge, with marathon runners showing how ELF’s products held up.
• Fitness influencers demonstrated the product’s benefits in a real-world setting, increasing credibility.

Impact

• ELF’s focus on fitness made them stand out, connecting with fitness fans and lifestyle influencers, all while building brand loyalty.

5. Jodel’s Expansion through TikTok Advertising

Jodel, a hyperlocal social media app, is all about connecting people with their nearby communities. To grow its presence across Germany, France, and Sweden, Jodel needed a cost-effective way to boost installs and improve user retention. That’s where TikTok advertising came in.

Campaign Highlights

• Used over 60 micro-influencers in key markets who could bring Jodel’s message to life.
• Using TikTok’s Spark Ads, amplified influencer content to reach even more people and encourage installs.

Impact

• The campaign significantly boosted app installs and user engagement across all target markets.
• The campaign helped build a loyal user base that stayed active on the app.
• The campaign proved that influencer marketing could scale effectively while staying cost-efficient.

[VIEW CASE STUDY]  – add button

6. Tim Hortons’ Festive Cheer Campaign with “Tim’s Daily Deals” and “Spin to Win”

Tim Hortons needed to create buzz around their “Tim’s Daily Deals” and “Spin to Win” promotions during the holiday season. The goal was to amplify festive spirit and draw attention to these Tim Horton’s promotions through an engaging influencer marketing campaign.

Campaign Highlights

• Built excitement and a warm atmosphere by connecting with diverse communities across the UK and USA. 
• Collaborated with 31 influencers on TikTok and Instagram, creating 61 unique assets to spread holiday joy.

Impact:

• Garnered over 807,000 views, boosting brand recognition significantly.
• Achieved 18,900+ likes, reflecting strong audience engagement and festive enthusiasm.
• Maintained a 5.17% engagement rate on TikTok, highlighting the campaign’s appeal.
• A 1.3% engagement rate on Instagram kept audiences engaged and interested.

[VIEW CASE STUDY]  – add button

7. Laneige’s Collab with Sydney Sweeney

Laneige, known for its viral Lip Sleeping Mask has continued to capture attention in 2024. Since appointing actress Sydney Sweeney as its global ambassador in 2022, Laneige experienced an impressive 227% surge in TikTok followers and 53% growth on Instagram.

One behind-the-scenes video of Sweeney on a Laneige production set went viral multiple times, garnering 72 million views across TikTok, Instagram, and YouTube.

Along with this Laneige also partnered with some micro-influencers to create buzz around the campaign.

@hjevelyn

AD The day I met Sydney Sweeney with @laneige_us #laneige_partner 🩷

♬ act ii: date @ 8 – 4Batz

 

Campaign Highlights

• The collaboration with Sydney Sweeney perfectly aligns with Laneige’s brand values, creating an authentic and trusted endorsement.
• With a strong focus on TikTok and other social platforms, the campaign reaches audiences where they are most active.

Impact

• This campaign exemplifies how strategic celebrity endorsement and influencer marketing, when aligned with brand identity, can drive impressive engagement and foster genuine brand trust.

8. Ibiza Rocks’ #ThisIsIbiza Campaign

Ibiza Rocks, a popular music and hospitality brand in Ibiza, sought to boost awareness. Ibiza Rocks wanted to position its TikTok profile as a go-to source for Ibiza content, especially for young travelers eager to discover the island’s vibrant culture.

Campaign Highlights

•  Young lifestyle and student influencers known for their fun personas, were sent to stay at Ibiza Rocks Hotel to create engaging content.
• The campaign showcased Ibiza’s lively nightlife, restaurants, and beach culture, positioning Ibiza Rocks Hotel as a top destination for Gen-Z and Millennials.

Impact

• Added over 40,000 new followers to Ibiza Rocks’ TikTok channel, significantly growing its community.
• Content earned 5 million video impressions, establishing Ibiza Rocks as a digital leader for Ibiza lifestyle.
• Experienced a 150% month-on-month follower growth on TikTok, breaking new records.
• Boasted a 12% engagement rate, creating an enthusiastic and engaged audience.

[VIEW CASE STUDY]  – add button

9. Flo Health’s #1 Female Health App Campaign

Flo Health wanted to position itself as the top choice for female health information, covering topics from menstruation to menopause. To achieve this, they needed a campaign that spoke openly and effectively about important yet often sensitive topics.

Campaign Highlights

• Connected Flo Health with influential creators known for handling women’s health topics with authenticity.Developed content concepts to address these topics in a relatable and educational way.
• All videos were enhanced with TikTok’s Spark Ads, maximising the visibility and reach of each post to drive app awareness.

Impact

• Created authentic, relatable storytelling that deeply resonated with Flo Health’s target audience.
• Strategically chosen influencer collaborations led to a notable increase in app downloads within one month.
• By leveraging influencer engagement on TikTok, Flo Health significantly boosted both brand awareness and engagement metrics.

[VIEW CASE STUDY]  – add button

10.  Booking.com’s Humorous Twist with Tina Fey

Booking.com’s TikTok campaign with Tina Fey brought humor to travel planning. Fey’s relatable charm made booking travel not only easy but entertaining, tapping into TikTok’s love for lighthearted content.

@bookingcom

Tina Fey books a stay #travel

♬ original sound – Booking.com

 

Campaign Impact

• With 112K likes, 1K comments, and a 32% click-through rate, this campaign hit the mark on engagement. It’s a perfect example of how humor and a recognisable face can make a brand more relatable.

11. Invoice Fly’s Subscriber Growth through Relatable Influencers

Invoice Fly is an invoicing app designed for small businesses, freelancers, and contractors who need an easy way to send invoices and get contracts signed. To grow monthly subscribers, Invoice Fly wanted to reach their target audience across several English-speaking and European countries.

Campaign Highlights

• Collaborated with creators from professions like plumbing, electrical work, and freelancing to show how the app solves real challenges.
• Influencers shared their experiences with invoicing struggles, demonstrating how Invoice Fly makes their workdays easier.
• The influencers highlighted how effortless it is to send invoices and receive signed contracts using the app.

Impact

• A big uptick in app installs and monthly paying subscribers, turning Invoice Fly from a startup into a real player in the fintech space.
• The influencers’ relatable content resonated, converting viewers into paying customers.
• Invoice Fly scaled the return on ad spend (ROAS), driving growth across multiple regions.

[VIEW CASE STUDY]  – add button

12. Nivea’s SPF365 Campaign

Nivea is well-known for its skincare essentials, and with their SPF365 campaign, they aimed to educate people about the importance of year-round sunscreen use. This campaign partnered with influencers to bring awareness to daily SPF, positioning it as a skincare essential and a successful influencer marketing campaign that built credibility. Nivea brought influencers like @amynathalie on board, who shared her visit to the Nivea lab and her learnings about sunscreen’s role in daily routines.

 

https://www.instagram.com/reel/C-AmEJAtJJg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

 

Campaign Highlights

• Influencers didn’t just promote the product—they gave followers an inside look at sunscreen formulation, adding trust.
• Nivea tapped into multiple influencer types—beauty, lifestyle, even travel influencers—to reach a wider audience.

Impact

•  By using influencers to share real-world skincare tips, Nivea built credibility and promoted SPF as a daily essential, elevating brand awareness and trust.

 

13. Little Moons’ Viral TikTok Challenge

Little Moons Mochi exploded on TikTok with their #LittleMoonsChallenge. The UK went wild, with people hunting down mochi ice cream all over the country. With a 1300% increase in sales, 6.7 million impressions, and 137,000 new TikTok followers, this campaign shows how powerful a simple hashtag can be.

@glambyflo

trying the little moons mochi everyone’s obsessed with…#littlemoons #mochi#littlemoonsmochi

♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

 

Campaign Highlights

• User-generated fun: Fans posted videos of themselves searching for and tasting Little Moons for the first time, fueling a viral trend.
• Influencer support: By gifting to smaller influencers in the food and lifestyle niches, Little Moons sparked an organic buzz that spread like wildfire.

Impact

• Little Moons’ collaboration with TikTok caused a 1300% increase in sales, 6.7 million impressions, and over 137,000 new followers on TikTok. 
• With TikTok impressions reaching 6.7 million for #littlemoons, this campaign shows how influencer partnerships can amplify a brand’s reach.

14. TIRTIR’s Global Impact with the Red Cushion Foundation

Korean beauty brand TIRTIR made waves with their red cushion foundation with their debut in the international market. Otherwise known for their flawless, long-lasting finish, TIRTIR faced some backlash outside of Korea for its limited shade range. 

Instead of dismissing the criticism, TirTir took immediate action, expanding its shade range and using TikTok to share the update with its followers. This inclusive approach was amplified by TIRTIR’s influencer partnerships worldwide.

@tirtir.official

Come join us for a first glimpse into our newly launched 11 shades with @Darcei as our cushion foundation literally MELTS into her skin to complete that full-coverage look! hang tight cause we’ve got more coming #tirtir #tirtircushion #maskfitredcushion #cushionfoundation #cushionshade #paidcollaboration

♬ original sound – TIRTIR – TIRTIR Inc.

 

Campaign Highlights

• TIRTIR sent PR packages to influencers from different backgrounds, who showcased the shades in a relatable, authentic way.

Impact

•  This campaign underscored the importance of inclusivity in beauty, showing how cross-cultural marketing can connect with a global audience and solidify brand loyalty.

15. Gymshark’s Evolution: From Student Bedroom to TikTok Powerhouse

Gymshark, founded by Ben Francis in 2012, has grown from a small idea in a Birmingham student’s bedroom to a billion-pound fitness brand, proving the transformative power of influencer marketing.

Campaign Highlights:

• Gymshark prioritised TikTok influencers who resonate with Gen Z, building authentic connections and trust.
• Campaigns like #Gymshark66 encouraged user participation, driving millions of views and interactions.
• Posting over 40 TikTok videos per month, Gymshark maintained a steady flow of engaging, value-driven content.

Impact:

• Grew to over 3.4 million TikTok followers and 52.2 million likes. This made Gymshark one of the most active fitness communities on TikTok.
• Achieved viral success with campaigns like the #Gymshark66 challenge, generating 193 million views.
• Built a fan-driven brand that aligns with Gen Z’s values of community, authenticity, and personal growth.

 

@nonabayat

we don’t give up here

♬ original sound – Nona Bayat

16. Butternut Box’s Tail-Wagging Success on TikTok

Butternut Box, a fresh dog food subscription service, delivers healthy, hypoallergenic meals right to the doors of pet owners. Their mission is simple: give furry friends the nutrition they deserve while making life easier for their owners. But to spread the word and grow their subscriber base, they needed a TikTok-powered boost.

Campaign Highlights:

• Engaged a vast network of relatable micro-influencers, whose authentic content resonated with pet-loving audiences.
• Focused on showcasing Butternut Box’s unique selling points through engaging TikTok content.
• Influencers created fun, heartwarming videos that celebrated the joy of pet ownership and the convenience of Butternut Box’s delivery service.

Impact:

• Achieved a staggering 13.4% engagement rate, proving the power of authentic, targeted influencer collaborations.
• TikTok videos skyrocketed views and created a buzz among pet owners across the UK and beyond.
• The campaign successfully acquired new subscribers, helping Butternut Box solidify its place as a top choice for pet owners seeking premium, freshly cooked dog food.

17. Artisse App’s Groundbreaking AI Influencer Campaign

Artisse, an innovative AI image generation app, specialises in transforming selfies into high-quality, personalised photographs. With its cutting-edge AI technology, Artisse offers a unique blend of creativity and customisation. But in a rapidly growing industry crowded with competitors, Artisse faced the challenge of standing out, driving app installs, and growing its paying customer base. 

Campaign Highlights:

• Partnered with TikTok influencers known for their creative storytelling to showcase Artisse’s personalised AI features.
• Leveraged native TikTok Spark Ads to amplify reach, ensuring Artisse’s content resonated with a broader audience.

Impact:

• Successfully drove over 18,000 app installs, positioning Artisse as a leader in the AI image generation space.
• TikTok campaigns captured user attention and sparked curiosity, leading to increased interactions and app downloads.

[VIEW CASE STUDY]  – add button

18. JobSwipe’s Dynamic Growth with Influencer Marketing and Social Media Campaigns

JobSwipe, an innovative mobile-based recruitment platform, connects job seekers with over 1 million vacancies in a fast-paced, competitive market. With its ambition to revolutionise the job search experience, JobSwipe partnered with House of Marketers to amplify brand awareness, attract new users, and achieve cost-effective app downloads.

Campaign Highlights

• Collaborated with influencers who crafted engaging content to showcase JobSwipe’s unique features, making the app relatable and valuable to job seekers.
• Combined influencer-driven campaigns with targeted paid social media ads, ensuring maximum reach across TikTok and other platforms.
• Influencers highlighted the ease of browsing vacancies and applying for jobs, simplifying the job hunt process for users.

Impact

• JobSwipe rapidly gained 50,000 active users within its first year, achieving its ambitious user acquisition goal.
• Maintained an impressive CPA of under $5, demonstrating the power of well-executed influencer marketing.

Hence, all these campaigns prove that when brands combine authentic storytelling with strategic influencer partnerships, they can drive real engagement and achieve remarkable results on platforms like TikTok and beyond.

[VIEW CASE STUDY]  – add button

To Conclude

By combining storytelling with strategy, brands like d’Alba, Jodel, Nivea, and Little Moons illustrate how influencer marketing campaign examples can drive engagement and brand loyalty.

From CeraVe’s humor-driven “Michael CeraVe” twist to TIRTIR’s inclusive approach to global beauty, each campaign highlights different ways brands can connect meaningfully with audiences. 

If you’re ready to take your social media influencer marketing to the next level but need expert guidance, House of Marketers is here to help. House of Marketers has implemented campaigns for brands BIG and SMALL. Take a look at House of Marketers case studies here. 

Reach out today and let’s create influencer campaigns that deliver results!