TikTok’s New Marketing Guide Helps Maximise Post-Holiday Sales

Overview

• After their previous holiday season guide TikTok introduced new post-holidays marketing guide that highlights this period as an ideal marketing opportunity 
• The guide provides indepth knowledge on audience insights, influencer marketing content trends, sales tactics for the holidays, TikTok’s E-commerce solutions and more.

• House of Marketers insights for businesses and creators. 

As the holiday hustle winds down in late December and the New Year approaches, many marketers might be tempted to take a breather. Moreover, TikTok’s latest guide reveals that this post-holiday period, known as Q5, is a golden opportunity for brands.

We will take a closer look at why the post-holiday Q5 period presents a unique opportunity for brands, offering insights on consumer behavior, preferred content types, and effective sales tactics. By tapping into trends influencer-driven campaigns, and innovative e-commerce solutions, brands can unlock the potential of this often-overlooked season.

For marketers, understanding how to navigate Q5 can be the key to boosting engagement and sales as the new year begins. 

Top Insights from TikTok’s Latest Guide

Additionally, TikTok’s latest guide shares key insights for making the most of this period.

Audience Insight

• Among those planning to exchange gifts, 30% said they will exchange and then purchase additional items. This presents an increased opportunity for advertisers to upsell and capture incremental sales during Q5.
• Post-holidays, 69% of shopping users plan to buy products for themselves, highlighting a significant shift towards self-care and personal indulgence. One of the most effective ways to capture this audience is through influencer marketing.

Influencer Marketing Tactics on TikTok

Consequently, one effective way to capture the Q5 audience is through influencer marketing. The holiday season presents an ideal time for influencer marketing campaigns to drive sales and engage shoppers. With 49% of users interested in creator shopping content and 38% looking for haul and review videos, leveraging influencer-led content on TikTok can capture audiences actively seeking post-holiday shopping inspiration.

To amplify these efforts, consider combining influencer-driven content with Video Shopping Ads (VSAs), particularly after the last holiday ship dates, to boost sales on tiktok with ads.

For even greater impact, enhance these VSAs with carousel images in a shared ad group, which can lead to a 20% lift in click-through attribution ROAS compared to standalone VSAs. 

To complement influencer marketing, TikTok’s suite of e-commerce solutions offers even more ways to boost engagement and sales.

Utilise TikTok’s E-Commerce Solutions

To further boost engagement and sales, TikTok’s e-commerce solutions offer valuable tools. TikTok’s e-commerce tools like Targeted Search Ads, GMV Max and Smart+ are designed to maximise performance and ROI. These solutions can help optimise your campaigns for higher conversions and sustained consumer engagement.

Marketers Shouldn’t Overlook Post-Holiday Marketing Season

While the traditional holiday shopping frenzy may end near the end of the year, consumers are still in a buying mindset. Armed with gift cards, holiday cash, and New Year’s resolutions, they are actively seeking new products and experiences. 

 A whopping 85% of users plan to spend the same amount of time or even more on TikTok post-holiday. Therefore, Q5 provides a unique opportunity for brands to connect with eager shoppers. With this in mind, it’s essential to explore why marketers should prioritize Q5.

Ignoring Q5 means missing out on a time when ad inventory is less competitive and more affordable. With reduced competition for ad space, brands can stretch their budgets further while capturing high-intent shoppers. 

TikTok, in particular, becomes a hotbed for discovery and inspiration. Tiktok’s guide states that 78% of users intend to spend the same or more money on post-holiday shopping. 

This makes TikTok an ideal platform for marketers to engage with an eager audience.

TikTok’s guide offers insights that help marketers make the most of the post-holidays season—here are some key highlights.

House of Marketers Insights

In addition to TikTok’s recommendations, House of Marketers provides targeted insights for businesses.

1. Tap into Creator Content: Collaborate with influencers for shopping hauls, reviews, and unboxing videos. This type of content resonates strongly with users during Q5.
2. Encourage Gift Card Redemptions: Nearly 40% of users plan to shop during Q5 to use up holiday gift cards. Promotions that encourage gift card redemptions can drive additional conversions.
3. Expand Beyond Retail: Q5 isn’t just for traditional retail categories. Brands in fitness, finance, and gaming can also capitalise on this period as users start planning for the year ahead.
4. Optimise Ad Spend: With more efficient ad inventory available, it’s an ideal time to test new strategies or scale up existing campaigns without significantly increasing your budget.

With these tools and strategies, brands are better positioned than ever to make Q5 their most successful season. 

Download Tiktok’s latest guide here.

Are You Ready to Seize the Q5 Opportunity?

The post-holiday period offers a unique blend of high consumer intent and lower advertising costs. TikTok’s position as a platform for discovery and action makes it an invaluable channel for marketers during Q5. 

Whether you’re a small business owner or a seasoned marketer, now is the time to plan and execute your post-Christmas marketing strategies.

Don’t let this overlooked period pass by. With the right tactics and an understanding of your audience’s mindset, Q5 could become your brand’s most successful season yet.

For brands looking to optimise their post-holiday season or Q5 campaign, consulting with influencer marketing experts at House of Marketers can provide the insights and strategies needed to thrive in this new environment.