PAID SOCIAL MEDIA AND INFLUENCER MARKETING CASE STUDY

Daily Burn Marketing Campaign Case Study

Daily Burn Marketing Campaign Case Study

We generated over 7500 paying subscribers for Daily Burn!

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

OUR CLIENT

About Daily Burn

Daily Burn is one of the biggest US home workout subscription companies, with a wide selection of fitness series, and thousands of different workouts to choose from.

The Problem

Our primary task set by Daily Burn has been to generate paying subscribers on their community home workout platform by taking full control of their paid social ads management across Google Ads, Meta Ads, TikTok Ads and more.

We have also been tasked with taking over their influencer onboarding, allowing us to create engaging content that has universal appeal.

Daily Burn - Booty Burn

Target audience

Our Approach

Our team collaborated with a diverse array of influencers who are masters at crafting aspiring content, to create ad assets that connect with audiences interested in fitness. Our experienced paid media specialists have also since taken full control of their paid media ads across 4 platforms, and this has led to 30M+ impressions, 300K+ clicks and 7.5K+ subscriptions.

daily burn home workout influencer content

Incredible Results

No. of Impressions
0 M+
Decreased CPA
0 %+
Clicks
0 k
No. of paying subscriptions
0

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

What Clients Say About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Find Us

52 Bedford Row, London WC1R 4LR

TIKTOK MARKETING CASE STUDY

The Grover Sales TikTok Campaign Case Study

The Grover
TikTok Sales
Campaign

Our Agency Experts drove TikTok's Generation Z and Millennial communities to rent Grover's technology products!

grover logo
OUR CLIENT

About Grover

Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.

grover logo
OUR CLIENT

About Grover

Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.

We delivered a 3.4x ROAS for Grover

Grover's Objectives

  • Creating bespoke, native content for TikTok Ads
  • Increase registered users and their number of monthly orders among TikTok’s GenZ and Millennial communities

 

Target Demographic

  • USA, Germany, Netherlands, Spain
  • 16 – 35

 

Our TikTok Micro-Influencer Solution

Our campaign delivery team knew that for Grover to achieve the best possible return on their TikTok Ads spend, they needed to use creative assets that were highly adapted to the way TikTok users consume content, and the brand itself. 

To accomplish this, our team produced several relatable creative concepts while connecting Grover with some of the most sought-after tech influencers in the TikTok sphere, in each of their target markets.

Grover Influencer

Incredible Results

Our powerful strategy and execution helped Grover to majorly boost their return on ad spend and drive a wide expansion on their monthly orders.

Videos
0
ROAS
0 X
TikTok Micro-Influencers
0
Increase in monthly orders
0 %
Client Review

My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Sergio Alonso Garcia
Sergio Alonso Garcia

Growth Lead EMEA at Grover

Access LinkedIn Profile

Internet users on celebratory mood
Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Find Us

52 Bedford Row, London WC1R 4LR

TIKTOK MARKETING CASE STUDY

The Freetrade Signups
TikTok Campaign

The Freetrade
Signups
TikTok
Campaign

We partnered with UK Stock Trading Company, Freetrade and drove thousands of young people to sign up to their website and app.

Freetrade logo
OUR CLIENT

About Freetrade

Freetrade is an award-winning investing app with over 1 million users.‍
Freetrade’s mission is to get everyone investing by making it simpler and more affordable.

Freetrade logo
OUR CLIENT

About Freetrade

Freetrade is an award-winning investing app with over 1 million users.‍
Freetrade’s mission is to get everyone investing by making it simpler and more affordable.

We drove thousands of signups with an incredibly high 6.71% conversion rate!

Freetrade's Objectives

  • Develop creative assets to boost sign ups among the TikTok community 
  • Drive signups via In-Feed TikTok Ads

Target Demographic

  • UK
  • 18 – 35

Our TikTok Solution for Freetrade

Most people think that everything on TikTok needs to be fun or humorous content. However, educational content is also a very effective way to drive engagement and conversions –  we used a combination of humurous and more “serious” educational content for Freetrade.

We partnered with influencers in different niches to create content – some involved the influencers conversing with themselves, in order to help educate TikTok users on how to use Freetrade.

This mix of fun and more “serious” content brought the needed on-brand credibility to a product like Freetrade, and led to a tremendously high conversion rate of 6.7%.

Incredible Results

Our powerful strategy and execution helped Freetrade to majorly improve their conversion rate and drive signups.

Clicks
0 K
Signups
0 K
TikTok Micro-Influencers
0
Conversion Rate
0 %

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Find Us

52 Bedford Row, London WC1R 4LR

INFLUENCER CASE STUDY

The Nikin Clothing Sales TikTok Campaign Case Study

The NIKINClothing Sales Case Study

Our Agency Experts teamed up with the Global Clothing Brand, Nikin to boost their European sales during Black Friday and Christmas

Nikin logo
OUR CLIENT

About Nikin Clothing

Nikin are a Swiss-based fashion label that plants a tree for every product sale. Nikin aims to produce fair fashion and communicate a sustainable lifestyle.

Nikin logo
OUR CLIENT

About Nikin Clothing

Nikin are a Swiss-based fashion label that plants a tree for every product sale. Nikin aims to produce fair fashion and communicate a sustainable lifestyle.

We drove tens of thousands of revenue for Nikin

Nikin campaign case study

Campaign objective

  • To drive sales of all NIKIN products in 6 key European markets.
  • To grow awareness for NIKIN and their core brand messaging.

Our Influencer Marketing Solution

Our team were tasked with driving sales and growing awareness for NIKIN throughout the Christmas period. We identified 6 key European markets in which to work in and conducted full influencer and paid social campaigns in these respective markets.

Black Friday became Green Friday, a joint awareness and sales campaign that helped draw attention to the brands message, whilst simultaneously driving sales.

Incredible Results

Our team drove over 200 new customers to purchase from Nikin

Impressions
0 M
Sales
0
Engagements
0 K
Pieces of Content
0

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Find Us

52 Bedford Row, London WC1R 4LR