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TIKTOK MARKETING CASE STUDY

Ibiza Rocks TikTok Followers Case Study

Ibiza Rocks TikTok Followers Case Study

House of Marketers made "Ibiza Rocks" a TikTok sensation, generating 40K TikTok followers with micro-influencers, turning Ibiza Rocks into a must-go destination during the summer.

OUR CLIENT

About Ibiza Rocks

Ibiza Rocks is a renowned music and hospitality brand based on the Spanish island of Ibiza. It’s famous for its vibrant atmosphere, live music events, and hosting renowned DJs and artists. The brand operates the Ibiza Rocks Hotel, a popular destination for tourists seeking a lively and entertaining experience on the island.

Ibiza rocks logo

OUR CLIENT

About Ibiza Rocks

Ibiza Rocks is a renowned music and hospitality brand based on the Spanish island of Ibiza. It’s famous for its vibrant atmosphere, live music events, and hosting renowned DJs and artists. The brand operates the Ibiza Rocks Hotel, a popular destination for tourists seeking a lively and entertaining experience on the island.

The Problem

They wanted to amplify the awareness of Ibiza Rocks among young adults and position the Ibiza Rocks TikTok business profile as a reference when searching for interesting Ibiza content.

Work with our agency
Butternut Box Tiktok Images
Butternut Box Tiktok Images (3)
Butternut Box Tiktok Images (2)

Target audience

  • Region: UK
  • Age: 18+

Our Approach

To make the Ibiza Rocks TikTok the hub for Ibiza lifestyle content, we assembled a team of young Influencers from the lifestyle and student niches, all selected based on their fun, exuberant personalities and sent them to Ibiza to stay at the Ibiza Rocks hotel and produce content.

Our campaign, known as #ThisIsIbiza was able to present the authentic connections between the restaurants, nightlife and general culture of Ibiza. The campaign built trust with Gen-Z and Millennials over the summer, and positioned the Ibiza Rocks hotel as the best, most fun hotel to go to, when staying in Ibiza.

Get in touch

Incredible Results

  • Ibiza Rocks' TikTok channel has seen an unprecedented surge, attaining over 40,000 new followers and significantly expanding its digital community.
  • Content has achieved over 5 million video impressions, enhancing the brand’s presence across digital landscapes.
  • Experiencing meteoric growth, the platform reports a steady 150% month-on-month increase in followers, setting new benchmarks for expansion.
  • Content on the platform enjoys a remarkable 12% engagement rate, fostering dynamic interactions and building strong connections with the audience.
ER
0 %
Video Impressions
0 M+
MOM growth in followers.
0 %
No. of New Influencers
0 K+

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

META INFLUENCER MARKETING CASE STUDY

ReSim Influencer Marketing

Case Study

ReSim Influencer Marketing Case Study

House of Marketers Helps eSIM Company, ReSim Generate Over 5,000,000 Impressions and a CPI of $2.22!

OUR CLIENT

About ReSim

ReSim is an innovative application that offers global eSIM internet data plans at competitive prices. It’s a convenient solution for travelers, eliminating the need to buy local SIM cards every time you travel. With ReSim, you can access mobile data seamlessly wherever you go, thanks to its cutting-edge eSIM technology.

ReSim logo
OUR CLIENT

About ReSim

ReSim is an innovative application that offers global eSIM internet data plans at competitive prices. It’s a convenient solution for travelers, eliminating the need to buy local SIM cards every time you travel. With ReSim, you can access mobile data seamlessly wherever you go, thanks to its cutting-edge eSIM technology.

The Problem

ReSim needed to drive higher value app installs through high quality creator content and Meta Ads. ReSim was targeting globally prior to working with us.

Get in touch
ReSim Tiktok Images
ReSim Tiktok Images (2)
ReSim Tiktok Images (3)
ReSim Tiktok Images (4)
ReSim Tiktok Images (5)

Target audience

  • Region: Global
  • Age: Everyone aged 25-44
  • Language: English speakers

Our Approach

  • At the start of the campaign, we reviewed their previous performance across each country. This led us to select 
    15 countries with the highest value to ReSim. This was so that we could generate more valuable installs that were more likely to generate revenue for ReSim.
  • Our approach involved producing very high quality content from a mix of travel, and technology influencers. Explainer content, memes and roleplay content was utilised to convert the target audience.
  • The content was then utilised in Meta Ads. Using well-proven optimisation strategies our paid media specialists were able to achieve further incredible results with the content produced by our influencer management department.
  • We tested each creative for several days, before testing audience ad groups, and scaling the best ads within the
    best ad groups, filled with the best countries.
Get in touch

Incredible Results

  • Achieved over 5.2 million impressions, maximising brand visibility.
  • Maintained a low cost per install at $2.22, optimising budget use.
  • Generated 29,602 link clicks at just $0.41 CPC, driving significant traffic from 15 high value countries within the eSIM market.
Tiktok Infulencers
0
Link clicks
0 .6K
Installs
0 K+
CPI
$ 0 .2

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

What Clients Love About Us

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Partner with our Leading Influencer Marketing Agency, today.

Please complete the form and our team will contact you as soon as possible to schedule a call.

Relevant Case Studies

TIKTOK MARKETING CASE STUDY

The Airalo App Installs
TikTok Campaign Case Study

The AiraloApp InstallsTikTok Campaign Case Study

Our Agency Experts teamed up with the the world’s first eSIM store that solves the pain of high roaming bills.

Airalo logo
OUR CLIENT

About Airalo

Airalo is the world’s first eSIM store. Airalo is an eSIM marketplace that smartphone users can use when purchasing temporary mobile data plans whilst traveling abroad. Airalo gives people access to affordable eSIMs in 190+ countries and regions.

Airalo logo
OUR CLIENT

About Airalo

Airalo is the world’s first eSIM store. Airalo is an eSIM marketplace that smartphone users can use when purchasing temporary mobile data plans whilst traveling abroad. Airalo gives people access to affordable eSIMs in 190+ countries and regions.

We delivered a $0.23 Cost per Install for Airalo

Get in touch
Airalo case study content
Airalo case study content

Airalo's Objectives

  • Create visibility around the travel community on TikTok
  • Drive high quality app installs (that increase revenue) from their 18-35 USA target market 

Our TikTok Micro-Influencer Solution

Sharing travel tips and hacks to save money when travelling is a major trend among TikTok creators in the industry.

By educating audiences using relatable international travelling scenarios, our travel-based TikTok micro-influencers drove a surge of app installs from the right audiences during the right moments.

Work with our agency
Airalo case study tiktok content
Airalo case study cruise ship content
Airalo case study content

Incredible Results

Our team drove an extremely low CPI for Airalo which heavily exceeded their expectations.

  • Carefully selected TikTok micro-influencers
  • Powerful strategy for driving app installs
  • Quality, informative, explainer content
Video Views
0 M
Engagement Rate
0 %
TikTok Micro-Influencers
0
CPI (Cost per install)
$ 0

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Relevant Case Studies

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

TIKTOK MARKETING CASE STUDY

The Jodel App Installs
TikTok Ads Campaign Case Study

The Jodel
App Install
TikTok Ads
 Case Study

Our Paid Media Ad Experts generated 85,644 installs for Jodel, social media community app

Jodel app logo tiktok ads
OUR CLIENT

About Jodel

Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.

Jodel app logo tiktok ads
OUR CLIENT

About Jodel

Jodel promptly links you with your nearby community. It presents a dynamic social media stream, brimming with updates, inquiries, gatherings, personal revelations, and humor. Jodel brings together the neighborhood surrounding you and equips you with the means to engage in all the experiences your city presents.

We delivered a €2.29 CPI
and
85,644 installs for Jodel.

Get in touch
Jodel Alicia France case study

Jodel's Objectives

  • To achieve a CPI of between €1.79 – €2.24 for all markets (For the initial €8.3K budget, which we scaled to a €196K+ spend over 3-4 months)

  • To help scale Jodel’s presence across Germany, France and Sweden with TikTok advertising

  • To improve app user retention rates

Our TikTok Ads Solution

While fully managing the influencer marketing and performance marketing ads of Jodel, we identified over 60 perfectly-matched TikTok influencers in several key markets, and utilised spark ads to exceed the expectations of the Jodel team.

We achieved an incredible CPI, bearing in mind the scale of the campaign (with €2.29 CPI across the whole 3 – 4 month period and €196,521.46 spent). The original target was €1.79 – €2.24 for a €8.3K budget at the start.

Work with our agency
Jodel Aleyna Germany Case Study
Jodel Julie France Case Study

"Excellent Results"

Our influencer and paid media team delivered an incredibly low CPI for Jodel!

  • Perfectly-selected TikTok micro-influencers across 3 markets
  • Unique and effective strategy for driving app installs
  • High quality plan to improve the app user retention rate
Video Views
0 M
Installs
0 K
TikTok Micro-Influencers
0
CPI (Cost per install)
$ 0

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Testimonials

Nicolas Arias
Nicolas AriasGlobal Team Lead – Influencer Marketing at HelloFresh
Read More
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
Julia Estacolchic
Julia EstacolchicSenior Director of Brand Marketing and Head of Brand for Chispa App
Read More
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
Francesca Salerno
Francesca SalernoDigital Lead at Euroleague Basketball
Read More
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Ariel Cohen
Ariel CohenDirector of Mobile at Kape Technologies
Read More
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
Sergio Alonso Garcia
Sergio Alonso GarciaGrowth Lead EMEA at Grover
Read More
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Previous
Next

Relevant Case Studies

Contact Us

Work with the world's best TikTok Influencers and TikTok Ads Experts, today.

Please complete the form below and our team will contact you today to schedule a call.

Email Us

NewBusiness@HouseOfMarketers.com

Call Us

(+44) 7712 725310

Find Us

52 Bedford Row, London WC1R 4LR

Get in touch