The Grover Sales TikTok Campaign Case Study
The GroverTikTok Sales Campaign
Our Agency Experts drove TikTok's Generation Z and Millennial communities to rent Grover's technology products!
OUR CLIENT
About Grover
Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.
OUR CLIENT
About Grover
Grover allows people to rent all the tech products their heart desires for a monthly fee. Consumers can enjoy the newest tech at just a fraction of their price.
We delivered a 3.4x ROAS for Grover
Grover's Objectives
- Creating bespoke, native content for TikTok Ads
- Increase registered users and their number of monthly orders among TikTok’s GenZ and Millennial communities
Target Demographic
- USA, Germany, Netherlands, Spain
- 16 – 35
Our TikTok Micro-Influencer Solution
Our campaign delivery team knew that for Grover to achieve the best possible return on their TikTok Ads spend, they needed to use creative assets that were highly adapted to the way TikTok users consume content, and the brand itself.
To accomplish this, our team produced several relatable creative concepts while connecting Grover with some of the most sought-after tech influencers in the TikTok sphere, in each of their target markets.
Incredible Results
Our powerful strategy and execution helped Grover to majorly boost their return on ad spend and drive a wide expansion on their monthly orders.
- Carefully selected TikTok micro-influencers
- Powerful strategy for driving monthly orders
- High-quality, relevant content
Client Review
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Sergio Alonso Garcia
Growth Lead EMEA at Grover
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